Helpful tips for blogging for search engine optimization

“There's an art to increasing a blog's traffic, and given that we seem to have stumbled on some of that knowledge, I felt it compulsory to give back by sharing what we've observed.”
~~ Rand Fishkin (aka "randfish"), The Daily SEO Blog
CEO and Co-founder SEOmoz

All too often blogging for search engine optimization (also known as SEO) gets put to the bottom of the marketer’s priority list because it can be very tedious and difficult to measure results.

Don’t let it slip away this time as September/ October is an excellent time to not only finalize on your budgets and campaign programs for the upcoming 1 - 2 years but to also fine-tune your SEO programs and synchronize them to your future projects and campaigns. (Photo left courtesy of FreeDigitalPhotos.)


Many marketing professionals are unaware of this concept and are more inclined to confuse blogging for SEO with traditional blogging; However it is entirely different.

An important factor for a Web site’s success is generating organic Web traffic (search results), and blogging for SEO is a great program to incorporate into your company’s integrated marketing program.

Search engines (e.g., Google, Yahoo, etc.) will pull up a site more frequently when links and content are added or updated frequently. This holds especially true for blogs.

Below are a few helpful tips to get your blogs to the optimal, SEO level:


• Be interesting, relevant and concise. Storytelling comes in all sizes, shapes and fashions. Forget the “fancy-schmancy” words to prove your Columbia School of Journalism credentials. While longer blogs are acceptable, writing a shorter blog (from 150 to 300 words) almost always guarantees your blog will be entirely read.

• For blogs that are on direct Web site (i.e., not on Google Blogger or WordPress) make sure the content links to external Web sites as well as the blogger’s URL. Link building is crucial for an effective blog post since search engines are more likely to index a site loaded with links to external sites than to a site with multiple links directed to one Web site.

• Be mindful that if a blog is on WordPress or Google Blogger, multiple, relevant links should be included on the respective Web URL.

• Remember that rules are made to be broken. If there is something interesting to write about but it’s not exactly relevant to your/or your client’s blog, go ahead and blog. Although many experts would say to target a respective industry only, it is actually effective to digress once in a while with interesting content. It’s more important to keep on blogging than to not write from writer’s block.

• According to a recently updated blog post, “21 Tactics to Increase Blog Traffic,” by seomoz by randfish “It's easy to build a blog, but hard to build a successful blog with significant traffic.” This applies for both traditional and blogging for SEO.

Does your marketing program include blogging for SEO? Do you have any questions or any SEO blogging tip to share?





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