Google.com becomes abc.xyz and G is for Google

In the new Alphabet world at abc.xyz, G is for Google.

As of Monday, August 10, Google has a new name, “Alphabet.”

Who would think that the renamed, reorganized, Google corporation, is officially named after a set of 26 letters in fixed order, “Alphabet.”

Of course, Google remains its own, fine-tuned, Google brand as the internet arm for Search, Advertising, Google Maps, YouTube, Chrome, Android, Google Apps, etc.; However, Google will be owned by the newly created company Alphabet where G = Google. Will C = Calico, F = Fiber, N = Nest, X = Google X, etc. ?

According to a recent blog by Google co-Founder Larry Page,

“What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead … Alphabet is about businesses prospering through strong leaders and independence … For Sergey and me this is a very exciting new chapter in the life of Google -- the birth of Alphabet. We liked the name Alphabet because it means a collection of letters that represent language, one of humanity's most important innovations, and is the core of how we index with Google search!” #GisforGoogle #Alphabet #abc.xyz

REORGANIZATION OF GOOGLE – What does this mean?

All of the other venture projects, i.e., Google X (moonshot which includes driverless cars and delivery drones) Calico (biotech research), Nest (smart home projects), Fiber (high-speed internet), Ventures and Capital (investing), once part of Google, will operate under Alphabet as separate entities. Google co-founders Sergey Brin and Larry Page have new titles, Alphabet CEO and Alphabet President, respectively.

Google’s new CEO is Sundar Pichai (formerly Larry Page’s deputy), who according to a recent Bloomberg post, is known as the “most powerful man in mobile.” #GisforGoogle #Alphabet #abc.xyz

Many leading economists equate this recent Google strategy to Warren Buffet’s Berkshire Hathaway business model. Although quite different, (i.e., Google innovative non-consumer product vs. Berkshire Hathaway ordinary consumer products) Berkshire’s Insurance business is the key income generator for Berkshire Hathaway just as Google Search is the key income generator for Alphabet. For the economy it means more jobs including more CEOs for many of Alphabet’s emerging entities, more financing and investment opportunities, and continued technological innovations.

RESTRUCTURING OF GOOGLE STOCK – If you own Google’s stock, what will you do?

Apparently this new stock structure has to do with transparency for Google’s investments and the new Alphabet will make future acquisitions much more seemless than before. Do you think this restructuring will shed an entirely new light to disruptive innovation and turn the markets upside down?

According to the company’s recent SEC filing, Alphabet will gradually replace Google as the publicly traded company on the Nasdaq stock exchange. Therefore all shares of Google will convert to shares of Alphabet and will represent the same amount of shares. This merger will most likely occur sometime later this year. #GisforGoogle #Alphabet

OTHER RESOURCES:
• Google SEC Filing, SEC
• Google Investor, Google
• Google Creates New Company Called Alphabet, Restructures Stock, Bloomberg
• Google Investor Relations, Google
• How Google Became Alphabet from A to Z, Wired
• A New Company Called Alphabet Now Owns Google, Wired
• What is Alphabet, Google's new company?, Business Insider

Google.com becomes abc.xyz and G is for Google is part of the "evergreen marketing insighter" series by Gloria Buono-Daly