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Showing posts with label SES 2013 New York City NYC. Show all posts
Showing posts with label SES 2013 New York City NYC. Show all posts
Professionals in all walks of marketing, social media, PR, publishing, advertising and IT gathered at the Hilton Marriot Marquis in NYC for an information-packed "DAY 1" of SES New York 2013 Conference and Expo.
There was plenty of networking opportunities inbetween choices of 3 out of the 15 session offerings that ranged from SEO Diagnostics and Social Media to Enterprise Search and Convergence Analytics.
A great "DAY 1" intrigued and inspired many top marketers and gave me the opportunity to meet and interview Matthew Roberts, Co-Founder of Linkdex, the innovative data and technology app that optimizes SEO, PR, content marketing and social campaigns.
Roberts described his innovative enterprise tool which integrates various information from various marketing matrixes -- i.e., search, social, content and PR -- making it all go to work effectively and efficiently, and all in one place.
Otherwise tedious tasks and complex procedures will not only be simplified, but integrated, taking many aspects of marketing, social and PR to a much higher level. Roberts also discussed the importance of "network visualization" and why marketers including public relations professionals, will need to incorporate "network visualization" into their campaigns and programs.
Stay tuned for the "One to One" video with Matthew Roberts is posted below. Bookmark this blog and visit frequently.
Photo left, Jamie O'Donnell, Co-Founder SEO-PR,(standing) with Matthew Roberts, Co-Founder, Linkdex.
Amazing takeaways including video interviews from Linkdex Co-Founder, Matthew Roberts and Top "A-list" PR vet, Greg Jarboe, President, SEO-PR is posted below. Jarboe is also Linkdex PR spokesperson.
See what you missed at SES New York 2013 with Matt Roberts of Linkdex (see video below).
See what you missed at SES New York 2013 with Greg Jarboe of SEO-PR.com (see video below).
See what you missed at SES New York 2013 with Eric Enge, CEO, Stone Temple Consulting on moble metrics during the SES keynote luncheon, March 25 (see video below).
Audio and video recordings are from interviews by Gloria Buono-Daly, Founder, AllThingsDigitalMarketing.com. Any other photos and materials, will be credited as required.
Please visit this blog frequently and share this with your social media and professional network. Thanks.
About SES
Founded in 1999, SES has become the leading search and social marketing event in the industry. SES is programmed by leading practitioners and industry thought leaders who form the SES Global Advisory Board. The focus is 100% on education with a large sprinkling of networking sessions and events for attendees to share knowledge and experience as well as develop new business relationships.
The annual SES 2013 New York Conference is where marketing and advertising professionals get the most exciting and interesting opportunities. Besides networking with top notch experts, learning the latest trends and insights from the finest industry leaders in search and technology is second to none.
Here's another market-worthy preview of a very relevant and topical social media trend -- Facebook Graph Search, and potential repercussions on privacy.
SPOTLIGHT SESSION: Facebook Graph Search and its Impact on Reputation Management, Privacy, Local Search and More, scheduled for Thursday, March 28, Day 3, from 2:15 p.m. – 3:15 p.m. Attendees will learn the nuts and bolts and hear some of the findings from hundreds of Graph Searches - findings that could impact users, SEO's, parents, marketers, local businesses, and more. The goal of this session is to base the content on actual use versus opinion or theory, relevant topics including privacy concerns, online reputation management, local graph search and much more.
Here’s a preview of the quality and topical insights from featured guest speaker, Glenn Gabe, President, G-Squared Interactive (Photo above left, Glenn Gabe).
Q. What does it mean to you to be a part of the leading industry event, SES New York 2013 Conference? How does it make you feel to be invited as speaker?
A. It really means a lot to me. I feel it’s an honor to be a presenter at SES NY. During my career, I’ve always thought SES NY was one of the top conferences in the industry. Every time I have attended, I’ve had the ability to learn, network with peers, check out the latest software and tools, etc. I’m eager to present this year, and I have a lot to share.
Q. What is Graph Search?
A. Facebook Graph Search was released in January (2013), and it’s a social search engine based on the vast information contained in Facebook. It was highly-anticipated, since many in the industry viewed it as a direct competitor to Google (or at least an attempt to pull market share from Google). Graph Search enables Facebook users to search for people, places, interests, and photos, based on the vast data contained in Facebook. It’s important to note that the verticals I just mentioned are only the starting point for Facebook Graph Search. They fully intend to make much more content visible via Graph Search, including updates and comments. As you can guess, the results are heavily influenced by your social connections. For example, you can complete a search for “Italian restaurants liked by my friends” to surface personalized content. The algorithm incorporates many factors, including likes, check-ins, friend activity, Page information, etc.
Graph Search will be continually evolving, and I expect important refinements over time. And one of the biggest refinements could be the addition of search ads. We aren’t sure yet exactly how Facebook will implement search ads, but they are coming. Google generates 96% of its revenue from paid search, and Facebook knows that. Facebook is looking for sustainable sources of revenue, and Graph Search could potentially be one of them (if people use it, the results are strong, etc.)
Q. Where do you believe the biggest privacy concerns lie in regards to social media and the emerging graph search technologies?
A. There are huge privacy implications with Graph Search (and Social Search in general). I have come across numerous examples of Graph Search results that weren’t supposed to be public… It seems that users mistakenly posted photos publicly. Graph Search can surface content that used to be buried in Facebook. That’s a big deal, and users need to double check their privacy settings. And soon.
Q. What is the latest trend and metric indicator/s regarding Facebook users and their concerns regarding privacy issues particularly with the latest Facebook Graph Search features.
A. Facebook has a long history of privacy battles. And they’ve had their share of lawsuits too. I find many users (young and old) don’t understand their privacy settings, how to find them, how to set them up, etc. That leads to a lot of information getting exposed to a larger group of people than they initially intended… And that can lead to a host of problems. People have lost their jobs, kids have gotten in trouble, thieves mine public Facebook data looking for their next job, etc. So, it’s incredibly important to understand this, but many people don’t. To complicate the situation, Facebook wants you to share more information. That information can help fuel their ad platform (by providing more granular targeting). Therefore, it’s a tricky subject for both users and Facebook.
Q. Where can we find more about you? Web sites, blogs, etc. (Any additional information you want to share?)
A. My blog is titled the Internet Marketing Driver and you can find it here: http://www.hmtweb.com/marketing-blog/ I’m also a columnist for Search Engine Watch: http://searchenginewatch.com/author/2623/glenn-gabe You can read my bio here: http://www.hmtweb.com/glenn-gabe.htm
SES 2013 Agenda: http://sesconference.com/newyork/agenda.php
Subscribe to SES Magazine for Free http://sesconference.com/form-magazine.php
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Q&A is from interview by Gloria Buono-Daly, Founder, AllThingsDigitalMarketing.com.
Please visit this blog frequently and share this with your social media and professional network. Thanks.
About SES
Founded in 1999, SES has become the leading search and social marketing event in the industry. SES is programmed by leading practitioners and industry thought leaders who form the SES Global Advisory Board. The focus is 100% on education with a large sprinkling of networking sessions and events for attendees to share knowledge and experience as well as develop new business relationships.
When it comes to search engine strategies, you never can have too much information, and when it comes to SES 2013 New York Conference, marketing and advertising professionals get the most exciting and interesting opportunities to learn the latest trends and insights from the finest industry leaders in search and technology.
SES 2013 NY is only 12 days away -- onsite training begins Monday, March 25, with 3 more days of sessions(Tuesday, March 26 through Thursday, March 28).
Here's the first market-worthy preview of exciting events that will focus on social media marketing and beyond.
The New Inbox: The Intersection of Email, Mobile and Social Marketing, scheduled for Wednesday, March 27, Day 2, Track 4 is from 11:30 a.m. – 12:30 p.m. and will feature the latest social marketing trends and provide helpful tips for being successful.
Here’s a preview of the quality and topical insights from featured guest speaker, Simms Jenkins, CEO, BrightWave Marketing (Photo left, Simms Jenkins speaking at the 2011 Amy Awards, photo courtesy of Edward Zeltser).
Q. What does it mean to you to be a part of the leading industry event, SES New York 2013 Conference? How does it make you feel to be invited as speaker?
A. It's a great honor and a compelling event. The networking and content is top notch and you can't beat New York City in the spring.
Q. Where do you believe the majority of email marketers are today on the social media marketing learning curve for “The New Inbox” and why?
A. Email marketers have embraced social media as their best wingman and vice versa. As I wrote in my ClickZ article “Why Email Is Like Madonna and Facebook Is Lady Gaga,” Email marketers don’t need to know every detail of what works well for social media and the same goes with social media and their understanding of every technical element of an email campaign. What they both need to understand is how their customers use each channel and how as marketers each channel should be leveraged with an eye on integration. Many of our clients have wildly successful social media programs because of their email efforts in building up the social channel. You take email away and social loses some of its scale and power.
Q. Where should the majority of email marketers be today in order for their email campaign/s to be successfully integrated? (In other words, what main element should all email marketers have/be doing to integrate social media marketing regardless of their budget and product/service?)
A. Email marketers should always have specific business goals in mind and how they can deliver them to their subscribers. Some email marketers may leverage mobile, some social and some offline media to better deliver a good user experience and one that can move the needle forward on the business front.
Q. What are the two MUST HAVE social media marketing tools for email marketers?
A. I would argue the tools are irrelevant - what they need to have is a good understanding of what social media can do for their email program and how their email program can drive social. With of course an understanding that the customer is the focus of each and therefore relevant content and offers are delivered.
Q. What do you think is going the most important take away your audience can expect from your segment “The New Inbox: The Intersection of Email, Mobile and Social Marketing . How do you plan on conveying that message at your session?
A.
Event preview video of the SES New York 2013 Conference featuring speaker Simms Jenkins was produced by AllThingsDigitalMarketing.com
Event preview interview by AllThingsDigitalMarketing.com. Information for this video was from audio recordings from Q&A interviews and was produced with Adobe After Effects software by Maria Benevenga, Senior Design Specialist and Creative Extraordinaire.
Q. Where can we find more about you? Web sites, blogs, etc. (Any additional information you want to share?)
A. BrightWaveMarketing.com, EmailStatCenter.com and SocialStatCenter.com are our company sites. Follow and connect with Simms on Twitter (@SimmsJenkins), LinkedIn (http://www.linkedin.com/in/simmsjenkins), and his book websites at TheNewInboxBook.com and SimmsJenkins.com. NOTE These 2 sites will launch next week.
Audio recordings are from interviews by Gloria Buono-Daly, Founder, AllThingsDigitalMarketing.com. Any other photos and materials, will be credited as required.
Please visit this blog frequently and share this with your social media and professional network. Thanks.
About SES
Founded in 1999, SES has become the leading search and social marketing event in the industry. SES is programmed by leading practitioners and industry thought leaders who form the SES Global Advisory Board. The focus is 100% on education with a large sprinkling of networking sessions and events for attendees to share knowledge and experience as well as develop new business relationships.
