BRAND FAMOUS HOW TO GET EVERYONE TALKING ABOUT YOUR BUSINESS book review by Gloria Buono-Daly GBDaly Smile Rating - 5 of 5 smiles Up )))))

“ . . . If you've got a big mouth and you're controversial, you're going to get attention . . . ~~ Simon Cowell , English reality television judge, A&R executive, entrepreneur, philanthropist, record and television producer on PR and getting attention   @SimonCowell (Photo above left, Simon Cowell courtesy Wikimedia.org

From 2nd century B.C. watermarks on hemp paper (origin China, later spreading to Middle East and Europe by A.D. 13th century) and centuries-old carvings on bricks, soaps, etc., to the latest mobile-multi-screen optimization and image-sharing viral marketing campaigns, the world of branding has been revolutionizing the way brands receive exposure and create that much-needed "bada-bada bing-bing-buzz."

With the increase in small-to-medium-sized brands continuing to gain leverage among the existing over-saturated big brands, now more than ever, the importance to stand out has become a necessity. "Brand Famous: How To Get Everyone Talking About Your Business" by entrepreneurial brand guru, Linzi Boyd, is an excellent resource for all brand strategists, particularly those small to medium sized business owners and marketers. From front to back covers and in-between pages, Boyd makes it loud and clear that standing out in the crowd involves a big, beautiful mouth and much, much, more.

In the ever-changing digital ecosystem, "Brand Famous" is a surprise eye-opener that compellingly conveys why “putting your brand where your mouth is” is integral for not only making your brand stand out above the competitive crowd but also for understanding the importance of transforming your business particularly in the revolving, multi-faceted world of digital and blogosphere.

If you are passionate about driving exposure and fame for your brand, and taking your brand to the most optimal level “Brand Famous: How To Get Everyone Talking About Your Business " by Linzi Boyd is what you will need to make your brand idea into a reality.

Intelligently crafted and written, “Brand Famous: How To Get Everyone Talking About Your Business " is organized into 8 sections:

        THE BAROMETER OF A FAMOUS BRAND
        THE BIRTH OF A FAMOUS BRAND
        PART ONE – Standing Out From The Crowd
        PART TWO – The Five Steps To Stand-Out Brand Success
        WELCOME TO THE WORLD OF STAND-OUT
        ACKNOWLEDGEMENTS
        THE SCHOOL OF BRAND FAME
        ABOUT THE AUTHOR

Boyd shares her deep thought processes and illustrates how passion, excitement and commitment are integral for brand fame and exposure. The book design sizzles with neon-orange markings throughout which compliment her deep insights and creativity.

“Brand Famous: How To Get Everyone Talking About Your Business " is highly recommended and comes with a GBDaly Smile Rating - 5 of 5 smiles Up ))))). (Photo above left, Rogue Wave, courtesy FreeDigitalPhotos)

Boyd explains why and how the importance of getting your brand's momentum going is by creating energy, buzz and using all platforms -- traditional print, evolving digital, mobile and ever-changing social media.

Besides wonderful helpful tips and examples throughout the book, Boyd shows you how anyone can make a business a household name. (Photo right, courtesy FreeDigitalPhotos)

Boyd stresses the importance of knowing where your brand is at from the getgo, why you must become famous to achieve "brand fame" and how to "stand out from the crowd."


She does this by sharing her personal and professional experiences as well as helpful tips including her two diagnostics -- "BAROMETER OF FAME" and "STAND-OUT SURVEY."

Before you begin to PART ONE, you need to know how to apply these steps by knowing the level/mode your brand is in (e.g., 01. BUILD, 02. RENOVATE or 03. REFRESH). Boyd also provides an excellent how-to with more helpful questions which help you achieve your starting point. (Photo above left of BRAND image and below right of FORTUNE/FAME image courtesy FreeDigitalPhotos.)

BAROMETER OF BRAND FAME

Based on her 20 years experience in making brands famous, her 8-point barometer scale helps you understand where your brand is now and what you need to do to make your brand famous.

Boyd shares the many questions about your brand or business you need to answer in order for you to have clear grasp of what your brand currently is and how famous your brand is or is not.

PART ONE: STAND OUT FROM THE CROWD

According to Boyd, "STAND-OUT" success involves many forms of engagement in order to be successful, and there must be a solid strategic plan with well-thought out objectives and specific quantified results so as to obtain desired ROI.

"When you are a stand-out brand you will no longer have to fight for a place in the market, you will simply take ownership of the marketplace." ~~~ Linzi Boyd, (pg 34)

"Brand Famous: How To Get Everyone Talking About Your Business" also includes her step-by-step method for building, renovating and refreshing your brand. Boyd helps you dig deep every step of the way including dealing with any obstacles or setbacks you may have.

PART TWO: THE METHOD - BOYD'S "SURGICAL OPERATION"

Boyd's "surgical operation" (aka THE METHOD) includes a 5-step sequence which is needed in order for your brand to "stand-out" from the crowd. Each of these steps can be used as a standalone.
        STEP 01 #DISCOVER (going beneath the passion)
        STEP 02 #CREATE (fit the brand use the right tools)
        STEP 03 #CONNECT (reach your target audience/s)
        STEP 04 #COMMUNICATE (360-degree PR strategy)
        STEP 02 #EVALUATE (track KPI and ROI)

"Brand Famous" helps readers understand why some brands are successful while others are lost in the over-saturated crowd. Largely due to not knowing what their brand stands for. (Photo left of success schematic and below right of brand strategy diagram courtesy FreeDigitalPhotos.)

“Brand Famous - How To Get Everyone Talking About Your Business," by Linzi Boyd is a must-have for all those marketers who need a solid brand strategy and want to know the best way to bring exposure and awareness to their brand all while simplifying the complex aspects. Gloria Buono-Daly smile rating, 5 smiles up ))))).

GBDaly Smile Rating -
5 Smiles Up ))))) (c) 2014 “Brand Famous: How To Get Everyone Talking About Your Business," by Linzi Boyd is on sale at bookstores everywhere.
(photo left snapshot of @Linzi_Boyd Twitter account)

RESOURCES:
    ▓ █
    ♦  Wiley Press Release ,Wiley.com
    ▓ █
    ♦  Brand Famous , Linzi Boyd web site
    ▓ █
    ♦  SurgeryPR , web site
    ▓ █
    ♦  Brand famous book review from Behind The Spin
    ▓ █
    ♦ Linzi Boyd on Wikipedia
    ▓ █
    ♦ Linzi Boyd's 'BRAND FAMOUS' Cover Shoot @ RANKIN STUDIOS video on Vimeo shot and edited by Helena Charlton-Jones
    ▓ █
    ♦  The Most Famous Brand From Every State, Jason English MentalFloss.com
    ▓ █
    ♦  Linzi Boyd on HuffingtonPost.com
    ▓ █
    ♦  Linzi Boyd on Twitter @Linzi_Boyd, @SurgeryPR, @Brand_Famous
    ▓ █
    ♦  See this article on Examiner.com
Brand Famous - How To Get Everyone Talking About Your Business
book review by Gloria Buono-Daly
GBDaly Smile Rating - 5 of 5 smiles Up )))))

Please check out all the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

Photos courtesy of "Brand Famous – How To Get Everyone Talking About Your Business," author Linzi Boyd and Wiley & Sons, Inc. unless otherwise mentioned.


Visiting this blog frequently and sharing this with your social media and professional network is much appreciated. Thanks.
GBDaly exclusive "Smile Rating" (c) 2013 created and conceptualized by Gloria Buono-Daly. .

AUTHOR INFORMATION:

LINZI BOYD
is CEO of Surgery Group, Board Member for Shirlaws Coaching, The School of Brand Fame and author Number One Brand Best-Seller ‘Brand Famous.’

Boyd has launched, developed and sold is a successful business woman and business management speaker who has successfully launched, developed and sold many businesses.

@Linzi_Boyd, @SurgeryPR, @Brand_Famous
Photo above left, snapshot of LinziBoyd Twitter account @Linzi_Boyd ;

The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators book review by Gloria Buono-Daly GBDaly Smile Rating - 5 of 5 smiles Up )))))

“...The freaks already have inherited the earth, my friend. Weirdos and misfits are now the world dominators. It used to be that all the crazy fringe interests of the world were absolutely underground. Now, the underground has become the core of a thriving and somewhat hard-to-track new economy. Trends have a hard time covering this stuff, unless we start squinting…" ~~ Chris Brogan , American author, journalist, marketing consultant, Publisher of Owner Magazine, and speaker; quote taken from preface (pg ix) , The Freaks Shall Inherit the Earth   @ChrisBrogan (Photo above left, Chris Brogan from Owner Magazine Web site, courtesy Chris Brogan, Owner/Founder, Owner Magazine)

In a world of mediocre books about entrepreneurship, business and leadership, many researchers, writers, and authors are daunted with the task of digging deep beyond perception and strategy in pursuit of finding passion and purpose, an often absent yet complex element in the many business tomes out there today.

If you desire to be in business but feel like you don't fit in, have no fear, "The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominatorss" by Chris Brogan is here!

Brogan's title, an unusual spin on one of the most famous Beatitudes from the Gospel of Matthew "blessed are the meek for they shall inherit the earth" is applied to business, entrepreneurship and leadership with a few tweaks, of course.

The book is blessed with "weird-o-dom" and comes with a GBDaly Smile Rating - 5 of 5 smiles Up ))))). (Photo above left, Rogue Wave, courtesy FreeDigitalPhotos)

Brogan explains how that famous saying "old business meets new business" is new again thanks to the world of digital and social technologies.

Besides wonderful helpful tips and examples throughout the book, Brogan describes how the freaks, weirdos, and misfits, are not the powerless but truly the empowered. (Photo right, courtesy FreeDigitalPhotos)

“The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators,” author, business leader, and entrepreneur, Chris Brogan, shares his insights on why and how, in our world of digital, the latest innovative and successful business people are weirdoes and freaks -- the brave, special, unique ones who fear nothing and tend to ignore the proverbial status quo. (Photo below right of Joseph Merrick (5 August 1862 – 11 April 1890), severely deformed man from Proteus syndrome, aka "Elephant Man." Later a 1980 film about his life "The Elephant Man" became a critical and commercial success with eight Oscar nominations, including Best Picture, Best Director, Best Adapted Screenplay and Best Actor.)

Brogan stresses the importance of being your unique "freaky self" to realize and recognize success whether as entrepreneur or corporate business. He does this with insight, humor and by sharing his tips on letting go of your comfort zone, letting out your "inner freak," communicationing, word-relevancy, community-building and social networking.

Additionally, it is crucial to understand the latest technologies (e.g., Kickstarter, Square, etc.), what they mean to the future of business, and the how and why many successful freaks, weirdos and misfits use them constantly and with continued successes.

Among the many things "The Freaks Shall Inherit the Earth" includes are tips for the "inner freak" applicable to so many professionals from business managers and social entrepreneurs to industry leaders and celebrity brands.

FREAKS, WEIRDOS & MISFITS NEED BUSINESS MODELS TOO. WHAT'S YOUR BM?

"The Freaks Shall Inherit the Earth" helps readers understand that what makes some "freaks" successful and other freaks struggle is largely due to the inability to define the "how" of their business and what makes their business/product special thus differentiating it from other businesses. (Photo above left business model, courtesy FreeDigitalPhotos.)

Brogan includes a simple triangle business model -- with the top triangle point "content," the bottom left point "community," and the final third bottom right point "sponsors or advertisers." Brogan also includes a simple "how-to" for creating a successful business model. (Photo below left human head with #socialnetwork symbols, courtesy FreeDigitalPhotos.)

Consequently, the freaks method of building a media business is not as simple as it appears.

Freaks must have a strong drive to make money as well as a wild-creative mind and an understanding of how to create a product that consumers would be willing to buy.



ARE YOU IN LOVE WITH NOT KNOWING?

According to Brogan, everything we know how to do begins with not knowing how to do it. And if you're a freak, you need to understand the intrigue of not knowing something so as to become very curious about a particular unknown and the importance of wanting to learn more.

Accomplishing this includes the art of asking good questions and really thinking things through. (Photo right courtesy of FreeDigitalPhotos.)



THE CORPORATE LADDER IS GONE

Technology and the world of digital has created various opportunities for everyone in the world and gone are the days of climbing every rung for that corner office or cubicle.

It's no surprise that the proverbial "corporate ladder" has become the least interesting objective in a person's (including freak's, weirdo's, misfit's, & world dominator's) life.

This shift is largely due to the fact that being bound to a single way to get there, (e.g., corporate ladder) and/or single organization hinders progress, creativity and momentum.

Brogan explains how this paradigm became realized during the dot-com boom when many top talent left his then employer to join dot-com start-ups. (photo left, corporate ladder, courtesy of FreeDigitalPhotos)

Those who returned to their employer about 1 year later were all promoted to directors and VPs, jumping over everyone who stayed in place during that same period. (photo right, dot-com 3D rendering, courtesy of FreeDigitalPhotos)

Consequently, progress is more about understanding obstacles, challenges, solving the maze puzzle, and making your own decisions for success. Significantly more important than having to wait around, being told what to do before climbing the next rung of the corporate ladder. (photo left, maze 3D render, courtesy of FreeDigitalPhotos)

“The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators" is the perfect business leadership guide for all those people who wouldn’t normally pick up a business book. (photo right courtesy of FreeDigitalPhotos)



DO YOU HAVE A FAVORITE FREAK? I sure do. Jim Carrey.

“...My father could have been a great comedian but he didn't believe that was possible for him. So he made a conservative choice. Instead he got a 'safe job' as an accountant, and when I was 12 years old he was let go from that 'safe job.' Our family had to do whatever we could to survive...I learned many great lessons from my father, not the least of which, was that you can fail at what you don’t want, so you might as well take a chance on doing what you love ..."   ~~ Jim Carrey , Award winning actor, comedian, children's book author, philanthropist, on how his late father inspired him to follow his dreams. Quote taken from his speech at a recent Maharshi University Management Class of 2014 in Fairfield, Iowa, where he received an honorary doctorate for his achievements as a comedian, artist, author, and philanthropist. (Photo,You Tube video screen capture; Full speech at http://youtu.be/ajMpfPYlHi4)



“The Freaks Shall Inherit The Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators," by Chris Brogan would also be a great read for digital analysts, social media managers, and anyone interested in becoming an entrepreneur or "employeepreneur." Gloria Buono-Daly smile rating, 5 smiles up ))))).


GBDaly Smile Rating -
5 Smiles Up ))))) (c) 2014

If you want to want to learn and understand how freaks, weirdos and misfits become successful entrepreneurs, you need to read “The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators," by Chris Brogan. The book is on sale at bookstores everywhere.
(photo right courtesy of FreeDigitalPhotos)

RESOURCES:
    ▓ █
    ♦  Start Somewhere, Chris Brogan's Blog Post
    ▓ █
    ♦  Own Your Life , Chris Brogan's Blog Post
    ▓ █
    ♦  The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators , Wiley.com site
    ▓ █
    ♦  The Freaks Shall Inherit the Earth: Why Standing Out Might Be the New Fitting in , Goodreads The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators
book review by Gloria Buono-Daly
GBDaly Smile Rating - 5 of 5 smiles Up )))))

Please check out all the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

Photos courtesy of "The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators," author Chris Brogan and Wiley & Sons, Inc. unless otherwise mentioned.


Visiting this blog frequently and sharing this with your social media and professional network is much appreciated. Thanks.
GBDaly exclusive "Smile Rating" (c) 2013 created and conceptualized by Gloria Buono-Daly. .

AUTHOR INFORMATION:

CHRIS BROGAN
is Publisher and CEO of Owner Magazine, a business magazine helping you improve your worth by growing your capabilities and connections. He is a sought-after keynote speaker who has addressed crowds of thousands, been on the Dr. Phil show, and once presented to a princess. Chris has consulted with companies you know like Disney, Microsoft, Coke, Titleist, Pepsico, Google, Motorola, and many more.

@ChrisBrogan, chrisbrogan.com,@OwnerMagazine, Photo courtesy of Chris Brogan Human Business Works Web site.