BRAND FAMOUS HOW TO GET EVERYONE TALKING ABOUT YOUR BUSINESS book review by Gloria Buono-Daly GBDaly Smile Rating - 5 of 5 smiles Up )))))

“ . . . If you've got a big mouth and you're controversial, you're going to get attention . . . ~~ Simon Cowell , English reality television judge, A&R executive, entrepreneur, philanthropist, record and television producer on PR and getting attention   @SimonCowell (Photo above left, Simon Cowell courtesy Wikimedia.org

From 2nd century B.C. watermarks on hemp paper (origin China, later spreading to Middle East and Europe by A.D. 13th century) and centuries-old carvings on bricks, soaps, etc., to the latest mobile-multi-screen optimization and image-sharing viral marketing campaigns, the world of branding has been revolutionizing the way brands receive exposure and create that much-needed "bada-bada bing-bing-buzz."

With the increase in small-to-medium-sized brands continuing to gain leverage among the existing over-saturated big brands, now more than ever, the importance to stand out has become a necessity. "Brand Famous: How To Get Everyone Talking About Your Business" by entrepreneurial brand guru, Linzi Boyd, is an excellent resource for all brand strategists, particularly those small to medium sized business owners and marketers. From front to back covers and in-between pages, Boyd makes it loud and clear that standing out in the crowd involves a big, beautiful mouth and much, much, more.

In the ever-changing digital ecosystem, "Brand Famous" is a surprise eye-opener that compellingly conveys why “putting your brand where your mouth is” is integral for not only making your brand stand out above the competitive crowd but also for understanding the importance of transforming your business particularly in the revolving, multi-faceted world of digital and blogosphere.

If you are passionate about driving exposure and fame for your brand, and taking your brand to the most optimal level “Brand Famous: How To Get Everyone Talking About Your Business " by Linzi Boyd is what you will need to make your brand idea into a reality.

Intelligently crafted and written, “Brand Famous: How To Get Everyone Talking About Your Business " is organized into 8 sections:

        THE BAROMETER OF A FAMOUS BRAND
        THE BIRTH OF A FAMOUS BRAND
        PART ONE – Standing Out From The Crowd
        PART TWO – The Five Steps To Stand-Out Brand Success
        WELCOME TO THE WORLD OF STAND-OUT
        ACKNOWLEDGEMENTS
        THE SCHOOL OF BRAND FAME
        ABOUT THE AUTHOR

Boyd shares her deep thought processes and illustrates how passion, excitement and commitment are integral for brand fame and exposure. The book design sizzles with neon-orange markings throughout which compliment her deep insights and creativity.

“Brand Famous: How To Get Everyone Talking About Your Business " is highly recommended and comes with a GBDaly Smile Rating - 5 of 5 smiles Up ))))). (Photo above left, Rogue Wave, courtesy FreeDigitalPhotos)

Boyd explains why and how the importance of getting your brand's momentum going is by creating energy, buzz and using all platforms -- traditional print, evolving digital, mobile and ever-changing social media.

Besides wonderful helpful tips and examples throughout the book, Boyd shows you how anyone can make a business a household name. (Photo right, courtesy FreeDigitalPhotos)

Boyd stresses the importance of knowing where your brand is at from the getgo, why you must become famous to achieve "brand fame" and how to "stand out from the crowd."


She does this by sharing her personal and professional experiences as well as helpful tips including her two diagnostics -- "BAROMETER OF FAME" and "STAND-OUT SURVEY."

Before you begin to PART ONE, you need to know how to apply these steps by knowing the level/mode your brand is in (e.g., 01. BUILD, 02. RENOVATE or 03. REFRESH). Boyd also provides an excellent how-to with more helpful questions which help you achieve your starting point. (Photo above left of BRAND image and below right of FORTUNE/FAME image courtesy FreeDigitalPhotos.)

BAROMETER OF BRAND FAME

Based on her 20 years experience in making brands famous, her 8-point barometer scale helps you understand where your brand is now and what you need to do to make your brand famous.

Boyd shares the many questions about your brand or business you need to answer in order for you to have clear grasp of what your brand currently is and how famous your brand is or is not.

PART ONE: STAND OUT FROM THE CROWD

According to Boyd, "STAND-OUT" success involves many forms of engagement in order to be successful, and there must be a solid strategic plan with well-thought out objectives and specific quantified results so as to obtain desired ROI.

"When you are a stand-out brand you will no longer have to fight for a place in the market, you will simply take ownership of the marketplace." ~~~ Linzi Boyd, (pg 34)

"Brand Famous: How To Get Everyone Talking About Your Business" also includes her step-by-step method for building, renovating and refreshing your brand. Boyd helps you dig deep every step of the way including dealing with any obstacles or setbacks you may have.

PART TWO: THE METHOD - BOYD'S "SURGICAL OPERATION"

Boyd's "surgical operation" (aka THE METHOD) includes a 5-step sequence which is needed in order for your brand to "stand-out" from the crowd. Each of these steps can be used as a standalone.
        STEP 01 #DISCOVER (going beneath the passion)
        STEP 02 #CREATE (fit the brand use the right tools)
        STEP 03 #CONNECT (reach your target audience/s)
        STEP 04 #COMMUNICATE (360-degree PR strategy)
        STEP 02 #EVALUATE (track KPI and ROI)

"Brand Famous" helps readers understand why some brands are successful while others are lost in the over-saturated crowd. Largely due to not knowing what their brand stands for. (Photo left of success schematic and below right of brand strategy diagram courtesy FreeDigitalPhotos.)

“Brand Famous - How To Get Everyone Talking About Your Business," by Linzi Boyd is a must-have for all those marketers who need a solid brand strategy and want to know the best way to bring exposure and awareness to their brand all while simplifying the complex aspects. Gloria Buono-Daly smile rating, 5 smiles up ))))).

GBDaly Smile Rating -
5 Smiles Up ))))) (c) 2014 “Brand Famous: How To Get Everyone Talking About Your Business," by Linzi Boyd is on sale at bookstores everywhere.
(photo left snapshot of @Linzi_Boyd Twitter account)

RESOURCES:
    ▓ █
    ♦  Wiley Press Release ,Wiley.com
    ▓ █
    ♦  Brand Famous , Linzi Boyd web site
    ▓ █
    ♦  SurgeryPR , web site
    ▓ █
    ♦  Brand famous book review from Behind The Spin
    ▓ █
    ♦ Linzi Boyd on Wikipedia
    ▓ █
    ♦ Linzi Boyd's 'BRAND FAMOUS' Cover Shoot @ RANKIN STUDIOS video on Vimeo shot and edited by Helena Charlton-Jones
    ▓ █
    ♦  The Most Famous Brand From Every State, Jason English MentalFloss.com
    ▓ █
    ♦  Linzi Boyd on HuffingtonPost.com
    ▓ █
    ♦  Linzi Boyd on Twitter @Linzi_Boyd, @SurgeryPR, @Brand_Famous
    ▓ █
    ♦  See this article on Examiner.com
Brand Famous - How To Get Everyone Talking About Your Business
book review by Gloria Buono-Daly
GBDaly Smile Rating - 5 of 5 smiles Up )))))

Please check out all the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

Photos courtesy of "Brand Famous – How To Get Everyone Talking About Your Business," author Linzi Boyd and Wiley & Sons, Inc. unless otherwise mentioned.


Visiting this blog frequently and sharing this with your social media and professional network is much appreciated. Thanks.
GBDaly exclusive "Smile Rating" (c) 2013 created and conceptualized by Gloria Buono-Daly. .

AUTHOR INFORMATION:

LINZI BOYD
is CEO of Surgery Group, Board Member for Shirlaws Coaching, The School of Brand Fame and author Number One Brand Best-Seller ‘Brand Famous.’

Boyd has launched, developed and sold is a successful business woman and business management speaker who has successfully launched, developed and sold many businesses.

@Linzi_Boyd, @SurgeryPR, @Brand_Famous
Photo above left, snapshot of LinziBoyd Twitter account @Linzi_Boyd ;

The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers book review by Gloria Buono-Daly GBDaly Smile Rating - 5 smiles Up )))))

“At the moment (long after the proposal) the ads I’m currently being targeting with seem to be a little more accurate. Particularly on Facebook, where I’m no longer treated to engagement ring ads. I’m now privy to ads about hiring suits, booking wedding venues and going on honeymoon..." ~~ Christopher Ratcliff, on his retargeting experience, eConsultancy blog What is retargeting and why do you need it? Christopher's primary interests include social media, online video, digital music, content marketing, Stanley Kubrick, LEGO and being rubbish at karaoke. In his spare time he runs his own music website called Popdin.co.uk

Although more and more consumers purchase online, the statistic of 3% website conversion rates have remained constant virtually all over the internet over the past 8 years.

The internet population worldwide has more than doubled in the past 8 years (2005 – 2013 -- 1.04 billion to 2.79 billion) and 77% of that growth comes from users in the developed world (Source: International Telecommunications Union ). (Photo above left, courtesy of FreeDigitalPhotos.)

WHY DO 97% (or so) OF VISITORS LEAVE A WEBSITE WITHOUT CONVERTING OR PURCHASING?

There are many reasons why visitors quickly navigate away from websites: Be it annoying sounds, distracting pop-ups and interstitial ads, to bad navigation, too many clicks, poor grammar, typos and overall horrific design quality. LiveAdmins.com reports that “94-97% of website visitors leave a website within two minutes and completely forget about it once they leave.”

All the more reason why digital marketers need retargeting and why retargeting has acquired phenomenal momentum in such a short time. However, I highly recommend any website issues be corrected before implementing a retargeting campaign. You wouldn't want to remind one-time visitors why they've left your site in the first place, would you?

"The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers," authors and industry “insighters” Adam Berke, Greg Fulton, and Lauren Vaccarello explain the importance of retargeting and how if implemented effectively, can increase conversions and sales. (Photos above right and below left, courtesy of FreeDigitalPhotos.)

The authors’ findings are from their decades of experiences and from their expert deep analyses of thousands of retargeting campaigns and case studies. They share a wealth of helpful tips and expertise throughout.

WHAT IS RETARGETING?

Without getting too technical, retargeting works by tracking the 97% of website visitors who leave without converting and then redisplays tailored “retargeting ads” as they visit other online sites (anonymous cookie visitors with a tracking tag ring a bell?).

WHAT MAKES RETARGETING SO EFECTIVE?

The reason why retargeting is so effective is that it keeps your brand at the forefront of all those 97% or so that left your website during their initial visit. Retargeting ads bring about brand recognition even though they left your site. Retargeting does all the work and in best practice.

With the right skills and implementation, retargeting has the potential to increase impressions, sales and conversions for all digital marketing channels. There are various retargeting platforms to choose from.

Retargeting saves tremendous amounts of campaign dollars and provides digital marketers with unlimited autonomy. Retargeting also works with many leading ad networks including AdX, Facebook, Google Display Network, etc.

RETARGETING IS THE BIG NEW HYPE

Retargeting is the latest technology for strategizing and is growing at a phenomenal rate. Retargeting has quickly become the best platform for connecting lost website visitors as they visit other websites. According to a recent article by Convince & Convert, “20 percent of marketers now have a dedicated retargeting budget.” Retargeting has room for all size budgets and various options for controlling your budget spending and strategizing.

“The Retargeting Playbook" teaches the ins and outs of everything you will need to know from early preparation, research, as well as how to set up a campaign initially, monitor, budget, gage, analyze results, etc.

“The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers," by Adam Berke, Greg Fulton, and Lauren Vaccarello is a must-read for all media buyers, digital agencies, in-house marketing managers, ecommerce managers and comes highly recommended. Gloria Buono-Daly smile rating, 5 smiles up  ))))).


GBDaly Smile Rating -
5 Smiles Up ))))) (c) 2014

If you need to integrate marketing campaigns and want to connect with the 97% or so visitors who've left your site without purchasing or subscribing, you need to read The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers by Adam Berke, Greg Fulton, and Lauren Vaccarello. The book is on sale at bookstores everywhere.
(Photo above right courtesy of FreeDigitalPhotos.)

RESOURCES:
    ▓ █
    ♦  ADRoll on Retargeting
    ▓ █
    ♦  Adam Berke, Gretory Fulton, Lauren Vaccarello authors of The Retargeting Playbook:, Wiley.com
    ▓ █
    ♦  New "Retargeting Playbook" Arms Marketers With Best Practices, ClickZ article
    ▓ █
    ♦  The Retargeting Playbook published by Wiley
    ▓ █
    ♦  Retargeting: 5 New Statistics That May Surprise You , Convince & Convert
    ▓ █ What is retargeting and why do you need it? , Econsultancy Blog by Chris Ratclif

Please check out all the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

Photos courtesy of The Retargeting Playbook authors and Wiley & Sons, Inc., unless otherwise mentioned.


Visiting this blog frequently and sharing this with your social media and professional network is much appreciated. Thanks.
GBDaly exclusive "Smile Rating" (c) 2013 created and conceptualized by Gloria Buono Daly. .

AUTHOR BIOS:

ADAM BERKE (@adamberke) is an online advertising industry expert and President of AdRoll. He is part of AdRoll’s founding team and is passionate about performance, advertising, and marketing analytics. Adam is a guest author for ClickZ and AdExchanger, as well as a frequent speaker at industry events such as SES, SMX, OMMA, South by Southwest and ad:tech. Prior to AdRoll, Adam helped to launch the CPL network at Aptimus, a publicly-traded ad network acquired by the Apollo Group. Outside of work, Adam is an avid surfer, kiteboarder, and barefoot runner. He lives in San Francisco.

GREGORY FULTON (@gregfulton) creates cutting-edge display products that are simple, scalable and effective as AdRoll’s Head of Product. During AdRoll’s earlier days, Greg was tasked with building an advertising operations department able to service thousands of advertisers. In doing so, he gained intimate knowledge about what truly successful retargeting campaigns can do for clients. Prior to AdRoll, Greg managed marketing communications at TechTribe, a career networking portal. Greg lives in San Francisco and has three passions outside of online advertising: surfing, mountain biking, and skiing.

LAUREN VACCARELLO (@laurenv) is a digital marketing thought leader, author, and AdRoll’s Vice President of Marketing. Well-versed in running both online and offline marketing campaigns, Lauren also coauthored the highly-regarded book Complete B2B Online Marketing. Prior to AdRoll, Lauren led online marketing at Salesforce, the market and technology leader in enterprise cloud computing. She was a member of the Google Tech Advisory Council and is a popular speaker at industry events such as ad:tech, South by Southwest, ClickZ Live, eMetrics and the Online Marketing Summit. She lives in San Francisco and enjoys boxing, pilates, and swordfighting.

Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing and Design book Review by Gloria Buono-Daly GBDaly Smile Rating - 5 smiles Up )))))

“Mobile is the fastest-growing arena of marketing, but it is also a space that can be intimidating for all types of business because the customer is in total control and brands have to be invited in..." ~~ Tom Eslinger, Saatchi & Saatchi’s multiple Cannes award-winning Worldwide Creative Director of Digital and author of Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing and Design

Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing and Design by Tom Eslinger is not your standard mobile marketing guide – it is fast becomming the “bible” to the world of mobile marketing.

Mobile is big business and is the most rapidly "adopted consumer technology" in the world.




According to the ITU (International Telecommunication Union), worldwide mobile phone subscriptions grew from 12.4 million in 1990 to over 6.8 billion by February 2013, penetrating about 96% of the global population (estimated at about 7.1 billion) and reaching the bottom of the economic pyramid.

Now, more than ever, the demand to create mobile marketing campaigns successfully and with impact is crucial.

Mobile connectivity is virtually ubiquitous and it’s going to take “Mobile Magic” to keep ahead and be successful at implementing mobile marketing campaigns. (photo right courtesy of FreeDigitalPhotos)

Helping marketers in doing just that is the new book "Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing and Design" by Tom Eslinger (Wiley, February 2014).

“Mobile Magic” puts relative content into relevant perspective – besides including a worthy historical section on the evolution of mobile, Eslinger shares his insights and perspectives on the nature and scope of mobile marketing like no one else can. ("advertising cloud" photo below left courtesy of FreeDigitalPhotos)

Reflecting on his decades of experiences as Creative Director at Saatchi & Saatchi, Eslinger tells real-world mobile marketing stories from Saatchi & Saatchi clients Lexus, General Mills’ Lucky Charms and P&G’s Gillette Venus.

According to Eslinger, creating successful mobile marketing campaigns must involve 4 key elements known as “MIST” (Mobile, Intimate, Social and Transactional). This coupled with his three filter Ps (Portable, Personal and Potent) are essential for consistent mobile marketing successes.

Eslinger emphasizes “why” being without any of these key essentials a mobile campaign will never reach its full potential and “how" marketers can be successful "when" they receive target audience feedback to their brands through social network communications and mobile transactions.

Eslinger lists “5 things to do right now” sections at chapter endings, which are highly effective in helping readers navigate mobile, understand intricacies and intimacies of mobile, and realize the importance of engaging customers through mobile.
(photo left courtesy of FreeDigitalPhotos)


As you read the book you will note many aspects of mobile you thought you knew but really didn’t.

“Mobile Magic” is filled with so many valuable takeaways it’s more than a guide – it’s like a “bible” to the world of mobile marketing. Every marketing and creative director who needs to implement mobile marketing campaigns for their business needs this book.


GBDaly Smile Rating -
5 Smiles Up ))))) (c) 2013

If you are wondering why your mobile marketing campaigns are not working you need to read Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing by Tom Eslinger. The book is on sale at bookstores everywhere.
(photo right courtesy of FreeDigitalPhotos)

RESOURCES:
    ▓ █
    ♦  Tom Eslinger Makes Some Mobile Magic at the Open Mobile Summit
    ▓ █
    ♦  Tom Eslinger video “Mobile Magic:es”
    ▓ █
    ♦  Official Tom Eslinger Web site
    ▓ █
    ♦  Tom Eslinger on Google+
    ▓ █
    ♦  Tom’s Ten (actually 11) favorite ideas from Cannes Mobile LIONS
    ▓ █ Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing (Wiley, February 2014) by Tom Eslinger

Please check out all the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

Photos courtesy of Tom Eslinger and John Wiley & Sons, Inc., unless otherwise mentioned.


Visiting this blog frequently and sharing this with your social media and professional network is much appreciated. Thanks.
GBDaly exclusive "Smile Rating" (c) 2013 created and conceptualized by Gloria Buono-Daly.

What will the latest digital communications trends for business be in 2014? ▲ ▲ ▲ 'evergreen marketing insighter' by Gloria Buono-Daly

Mobility programs have enabled many companies to replace standard business procedures with more improved, customized and preferred procedures. This applies to internal and external communications programs but also for various other types of physical work environments and activities throughout a company.

As a result of these mobility enhancements, business media communications has become the latest 2014 trend for driving efficiency and productivity in corporations. Communicating more effectively throughout a company and incorporating various mobility preferences based on behavioral work patterns has resulted in improved products and services, increased brand awareness to their consumer audiences and ultimately has resulted in more sales and improved ROI.


QUALITITATIVE BUSINESS MEDIA REPLACING QUANTITATIVE SOCIAL MEDIA?
The latest shift is focusing on business media communications and information programs, particularly qualitative logistics with much less to no concentration on social media campaigns -- i.e., mobile audience behavioral patterns and audience personal preferences for device use. This trend does not appear to be going away anytime soon as business media continues to replace social media.

This, along with anticipated changes in audience perceptions and behavioral tendencies from the use of mobile technologies to clouds and other disruptive innovations, has been transforming real time digital communications and multi-channels.

BUSINESS MEDIA AND THE IMPORTANCE OF MOBILITY
The hottest communications trends have shifted more toward business media, customized communities, and big data. Does this mean that the traditional social media communications strategies will be left out in the cold?

An example of the use of mobility business media, is illustrated in an earlier blog (August 2013) titled, “Mobile and HTML5 integrating big time: "evergreen marketing insights" by Gloria Buono-Daly”.

In this article I reported on how the business mobility trend has been transforming and improving the way people work. Also this latest business communications trend is one of the main reasons why many companies continue to allow their employees to use their own devices at work.

PERSONAL DEVICE PREFERENCE DRIVES MOBILITY
According to a recent gomomentum.com report, two-thirds of companies already let employees bring their own devices to work and use them for business-related purposes because this has helped boost productivity by keeping employees in constant contact (real time) with customers, business partners and colleagues. Also, it makes it easier for employees to work outside of the office. This digital communication concept holds true for communicating to consumers as well. Websites are now developed for all user devices not just the desktop computer.

All things multi-channel and mobility, will become more prevalent in 2014 and onward.

Workforce systems and networks are enhancing communications and work portability, increasing productivity, and improving efficiency.

DIGITAL COMMUNICATIONS DRIVES COMMERCE
2014 will also mark the year that transforms digital communications as measurable results will continue to prove it has become the driving force for commerce. More than branding, it is the communicating and storytelling across the various business media platforms that drive businesses and commerce for 2014.

While many experts indicated that Facebook advertising increased sales (articles written in 2010 - 2012, no articles supported this in 2013 with the exception of one or two articles about small companies), this does not seem to be the case for 2014. Major corporations do not rely on Facebook advertising to increase sales.

Besides no supportive research on business value using Facebook, there are many political, personal, and advocacy pages communicating on Facebook that are offensive yet Facebook policy identifies them as “poor taste” or “crude attempts at humor” pages and therefore are not removed since they do not violate Facebook policy. As a result, many corporations have dropped advertising on Facebook. For more on this, refer to the 4th bullet item in the "RESOURCES" section below.

This latest, disruptive trend -- customized mobility -- will continue to replace “social media” in 2014 as business communication campaigns implement customized “business media” platforms for their audiences – employees and consumers.

What do you think? Are your company’s “business media” programs incorporating the latest digital communications and mobility strategies for driving commerce?

RESOURCES
▲  Out With The Old: 4 Communications Trends for 2014 http://www.gomomentum.com/old-4-communications-trends-2014/
▲  The Top 7 Communications Trends For 2014, B2C http://www.business2community.com/communications/top-7-communications-trends-2014-0717938
▲  “Mobile and HTML5 integrating big time: "evergreen marketing insights" by Gloria Buono-Daly” http://myblog.allthingsdigitalmarketing.com/2013/08/mobile-and-html5-integrating-big-time.html
▲  13 Companies Drop Facebook Advertising Over Domestic Violence Ads, http://thinkprogress.org/health/2013/05/28/2064461/13-companies-drop-facebook-advertising-over-domestic-violence-content/
▲  Latest trends in digital communication, http://www.pria.com.au/priablog/2013-trends-in-digital-communication
▲ Econsultancy: A list of 10 retail mobile apps that customers love, http://econsultancy.com/blog/64140-a-list-of-10-retail-mobile-apps-that-customers-love


If you are interested in following I’m on Twitter @gbdaly or http://www.twitter.com/gbdaly

Do feel free to share your digital insights and thanks for visiting.

Please share this blog with your social media and other professional networks. Thanks.


“The latest digital communications trends for business in 2014” is part of the evergreen marketing insighter ▲▲▲ series by Gloria Buono-Daly

Digital marketing and the days of likes & followers ▲ ▲ ▲ 'evergreen marketing insighter' by Gloria Buono-Daly

Brand awareness and user engagement are integral for gauging the success of a marketing campaign. Yet, there are many other factors that need to be considered.

Although many marketers believe measuring the success of a campaign is by the amounts of "likes & followers," etc., research concludes that many companies who incorporate social media are not prepared because they do not have a metric strategy in place. Besides measuring social on engagement, conversion and revenue, there are many other challenges.

When it comes to sales and bottom lines, the digital marketing landscape no longer revolves around social media metrics and communities alone. There's much more to the equation which is more consumer driven and less social community based. With the many social platforms and digital channels, there is much speculation and inaccuracy in determining relationships.

The world of social media marketing is riddled with simultaneous text, images, geo-locations, iPhone, tablets, devices, etc., all in real time. There is no way managers can confidently make decisions based on complex data sources of this nature.

Major privacy programs are taking effect in 2014 and search engines are gradually incorporating hashtag search. Google has already implemented the use of hashtag searches on its search engine.

More and more marketers have accepted the fact that social media communities along with image-centric social media, geo-targeting and mobile marketing, are not meeting expectations. There's a whole lot more that will be going into digital marketing in 2014.

The hottest trends for 2014 are consumer oriented and are heavily involved with consumer protection and privacy.

As more and more people cling to their online devices (e.g., iPhones, tablets, laptops, etc.) marketers have accepted the fact that Web statistics (e.g., hits, followers, friends, likes, etc.) and social communities are not the major contributing factor to sales as originally anticipated.

In a world of big data, information and the feelings of being stalked on the internet, many consumers are opting for “privacy” over “social” despite dependencies on iphones, tablets, laptops, etc.

According to a recent Ad Age article, new laws and industry self-regulation privacy protections are being implemented in 2014 which will have a major impact for marketers and how they market to consumers.

Many thought leaders predict that 2014 will be the year of more customized content, video and technology disruptions; However, the days of tracking every move a consumer makes, will be diminishing as more and more legislative decisions and privacy protection programs get implemented.

In the world digital ecosystem, what marketing strategies are you incorporating for 2014? Do you believe the days of "likes and followers" are over? What impact do you think the digital revolution will bring for 2014?

RESOURCES


▲  10 innovative digital marketing campaigns from Diageo brands, Econsultancy, http://econsultancy.com/blog/63593-10-innovative-digital-marketing-campaigns-from-diageo-brands
▲  Four iPad Stats Every Publisher Should Know, AdAge, http://adage.com/channel/digital/20
▲  Top Digital Marketing Trends in 2014, socialmediatoday, http://socialmediatoday.com/anitaloomba/2035211/top-digital-marketing-trends-2014
6 digital marketing trends to watch out for in 2014, MoneyControl, http://www.moneycontrol.com/smementor/mentorade/marketing/6-digital-marketing-trends-to-watch-out-for2014-1011867.html
▲  Experts outline key digital marketing trend s for 2014, The Guardian, http://www.theguardian.com/media-network/media-network-blog/2013/dec/06/experts-digital-marketing-trends-2014
▲  2014 Digital Trends and Predictions from Marketing and Thought Leaders, Forbes http://www.forbes.com/sites/ekaterinawalter/2013/12/17/2014-digital-trends-and-predictions-from-marketing-thought-leaders/
▲  Three Big Privacy changes to Plan for in 2014, AdAge http://adage.com/article/datadriven-marketing/big-privacy-plan-2014/290885/


If you are interested in following I’m on Twitter @gbdaly or http://www.twitter.com/gbdaly

Do feel free to share your digital insights and thanks for visiting.

Please share this blog with your social media and other professional networks. Thanks.


"Digital marketing and the days of likes & followers" is part of the evergreen marketing insighter ▲▲▲ series by Gloria Buono-Daly

'One to One with Gloria' and host Lily Tomlin on the red carpet at The 5th Annual Women’s Media Center 2013 Women’s Media Awards, October 8, 2013 – See what you missed video

“… Anyway, it was very easy for me to be sort of a natural feminist. I was influenced by Steinem of course, and Robin Morgan a good friend of mine and I’ve always adored Jane Fonda … I was a blue collar kid so I knew what money meant; I knew what having money meant… ”
~~ Lily Tomlin , Host of Women’s Media Center 2013 Women’s Media Awards; Tony, Grammy and Emmy® Award-winning actress, comedian, writer, and producer; Major force in American comedy; As quoted on the red carpet during The 5th Annual Women’s Media Center 2013 Women’s Media Awards, 583 Park Avenue, New York City, October 8, 2013

Here is the latest video, 'One to One with Gloria' and host Lily Tomlin during red carpet at The Women’s Media Center 2013 Women’s Media Awards at 583 Park Avenue, New York City on October 8, 2013.

Truly an inspiration and amazing honor to meet and interview Lily Tomlin, Host of the 5th Annual Women’s Media Center 2013 Women’s Media Awards; Tony, Grammy and Emmy® Award-winning actress, comedian, writer, and producer; Major force in American comedy.

Throughout her career which has spanned television, comedy recordings, Broadway, and motion pictures, Tomlin has enjoyed acclaimed success in each medium. She has starred in such films as Nashville, 9 to 5, All of Me, The Beverly Hillbillies, Orange County, and I Heart Huckabees. Her notable television roles include Rowan and Martin's Laugh-In as a cast member from 1970–73, Ms. Frizzle on The Magic School Bus, Kay Carter-Shepley on Murphy Brown, Deborah Fiderer on The West Wing, Lillie Mae MacKenzie on Malibu Country..

Tomlin has received numerous awards, including: four primetime Emmys; a special 1977 Tony when she was appearing in her one woman Broadway show, Appearing Nitely; a second Tony as Best Actress, two Drama Desk Awards and an Outer Critics Circle Award for her one woman performance in Jane Wagner’s The Search for Signs of Intelligent Life in the Universe; a CableACE Award for Executive Producing the film adaptation of The Search; a Grammy Award for her comedy album, This is a Recording (a collection of Ernestine the Telephone Operator routines) as well as nominations for her subsequent albums Modern Scream, And That's the Truth, and On Stage; and two Peabody Awards — the first for the ABC television special, Edith Ann’s Christmas: Just Say Noël and the second for narrating and executive producing the HBO film, The Celluloid Closet.

The Women’s Media Center 2013 Awards represent a powerful, influential, emerging, and engaging media force.

Many more photos posted at Facebook album titled The Women's Media 2013 Women's Media Awards.
Please visit frequently and subscribe to our RSS feed. Thanks.

“See What You Missed” video montage posted earlier is also below. Enjoy and stay tuned for more interesting and exciting “One to One interviews”


Stellar attendees and presenters read like a “Who’s Who” in media and philanthropy and included
• Gayle King, Co-Anchor of CBS This Morning and an editor-at-large for O Magazine. Co-Chair of the Women’s Media Awards.
• Sally Field, two time Academy Award-winning actress, producer, director, and screenwriter.
• Kathleen Turner, Golden Globe-winning actress.
• Kathy Najimy, actress and comedian.
• Julie Burton, President of The Women’s Media Center.
• Pat Mitchell, President & CEO of The Paley Center for Media, Founding Co-Chair of The Women's Media Center, former Women’s Media Award Honoree. Co-Chair of the Women’s Media Awards.
• Loreen Arbus, First woman to head up programming at a major U.S. network, disability rights activist/producer/Founder & Chair of Women Who Care. Co-Chair of the Women’s Media Awards.
• Martha Nelson, Editor-in-Chief of Time Inc., former Women’s Media Award Honoree. Co-Chair of the Women’s Media Awards.
• Carol Jenkins, author, former WNBC Anchor, former and Founding President of The Women’s Media Center, contributing writer for The Huffington Post, Board Member of The Women’s Media Center. Co-Chair of the Women’s Media Awards.
• Jewelle Bickford, Partner and Wealth Adviser at Evercore Wealth Management, Board Member of The Women’s Media Center. Co-Chair of the Women’s Media Awards.
• Lauren Embrey, President and CEO of the Embrey Family Foundation and CEO of Embrey Interests, Ltd.; Board Chair of The Women’s Media Center. Co-Chair of the Women’s Media Awards.
• Jodie Evans, Co-Founder of CODEPINK/Peace, environmentalist, women's rights & social justice activist, Board Member of The Women’s Media Center. Co-Chair of the Women’s Media Awards.
• Gloria Feldt, The New York Times best-selling author, speaker, commentator, and feminist leader. Co Founder and President of Take The Lead. Co-Chair of the Women’s Media Awards.
• Tamsen Fadal, Emmy Award-winning Anchor, WPIX Television News.
• Tim Morehouse, U.S. Olympic Silver Medalist & E! News Correspondent.
• Rachael Kun Morehouse, Emmy-winning Associate Producer, 60 Minutes.
• Blake Morgan, musician, singer-songwriter, music producer, and CEO of ECR Music Group.
• Patricia Bosworth, noted journalist, biographer and contributing edtior, Vanity Fair.
• Francine LeFrak, award-winning theatrical, television and film producer; entrepreneur and philanthropist.
• Jane Wagner, Emmy Award-winning writer, director and producer.
• Lori Sokol, Founder & Publisher, Sokol Media Inc.; contributing writer for The Huffington Post; and Board Chair, Women’s eNews.
• Suzanne Braun Levine, author and editor. First female Editor of the Columbia Journalism Review and the first Editor of Ms. Magazine.
• Maya Harris, Vice President for Democracy, Rights and Justice at the Ford Foundation.
• Geneva Overholser, Professor and former Director of the School of Journalism at the University of Southern California's Annenberg School for Communication and Journalism.
• Julie Zeilinger, blogger& feminist writer; founder of the feminist blog, The F Bomb; author of the book A Little F'd Up: Why Feminism is Not a Dirty Word.

Additional resources:

• Yay, the photos of The Women's Media Center 2013 Women's Media Awards are posted on Facebook and we hope to have videos in record-breaking time.
• Women’s Media Center, LIVE with Robin Morgan
• Gloria Buono-Daly photos on Facebook from last year’s event; will be updated with tonight’s photos soon.
• James Grant Public Relations

The Women’s Media Center – founded by Jane Fonda, Robin Morgan and Gloria Steinem – works to make women and girls visible and powerful in the media. The influence of the media is the most powerful economic and cultural force today. By deciding who gets to talk, what shapes the debate, who writes and what is important enough to report, the media shapes our understanding of who we are and what we do.

'One to One with Gloria' & Elisabeth DeMarse, Chair, CEO and President of The Street, at the 2013 DeSilva+Phillips Dealmakers Summit in New York City: See what you missed video

Did you know that March is Women’s History Month? We're still in the middle of March. Keep on celebrating women in history and business!

'One to One with Gloria' & Elisabeth DeMarse, Chairman, CEO and President of The Street, at the 2013 DeSilva+Phillips Dealmakers Summit in New York City

Enjoy the latest "see what you missed" video from the 2013 DeSilva+Phillips Dealmakers Summit at New World Stages in New York City.

Here are interview highlights from "One to One with Gloria" interviews at the 2013 DeSilva+Phillips Dealmakers Summit in New York City.

Watch, learn, be inspired and stay tuned for more!

More exciting "One to One" interviews to follow so please bookmark this page and follow the AllThingsDigitalMarketing blog.

"One to One with Gloria" interviews by AllThingsDigitalMarketing.com. This video was produced using photos and audio recordings from personal "One to One" interviews during the event with MovieMaker software by Maria Benevenga, Senior Design Specialist and Creative Extraordinaire.


"Hope you find this event coverage relevant, informative and useful. Please feel free to share your thoughts in the comments section below. Thanks!


Additional resources:
► ”One to One with Gloria” & Elisabeth DeMarsh at the 2013 DeSilva+Phillips Dealmakers Summit in New York City on YouTube http://youtu.be/1M_sE9328kA
► ”One to One with Gloria” & Marjorie Martay at the 2013 DeSilva+Phillips Dealmakers Summit in New York City on YouTube http://youtu.be/hVkkQjukjZw
► ”One to One with Gloria” & Ed Kelly at the 2013 DeSilva+Phillips Dealmakers Summit in New York City on YouTube http://youtu.be/OXG7RL6OVFs LINK
► ”One to One with Gloria” & Jonathan Dufton at the 2013 DeSilva+Phillips Dealmakers Summit in New York City on YouTube http://youtu.be/9dCNR0knnoE
► ”One to One with Gloria” & Denzil Rankine at the 2013 DeSilva+Phillips Dealmakers Summit in New York City on YouTube http://youtu.be/6PE5OLexS14
► “One to One with Gloria” and Jonathan Dufton at the 2013 DeSilva+Phillips Dealmakers Summit in New York City on YouTube http://youtu.be/9dCNR0knnoE
► Desilva+Phillips hosts 11th Annual DEALMAKERS SUMMIT - You should have been there! See what you missed!
► Desilva + Phillips
► AMRinternational
► Fortune
► News Corporation
► The Wall Street Journal
► Bloomberg
► The Street
► BBC Worldwide America
► [x+1]
► InfoCommerce Group
► ABRY Partners
► PR Newswire
► Ipreo
► Forrester Research
► Time Warner Investments
► Accenture
► Columbia Journalism School
► Thompson Reuters Digital
► NBC
► Columbia University
► Droga5
► Comcast Ventures
► Matterhorn
► LexisNexis
► Kaplan
► Kohlberg Kravis Roberts
► Amplify
► McGraw Hill Education
► WorkMarket
► Empirical Media ; Jack Griffin Empirical Media, CEO "On the "4 Building Blocks of B-2-B"
► American Express Publishing Company
► Penton Media
► Centaur Media
► Thuzio
► Nomad Editions
► Peoples Education

The Dealmakers Summit (an invitation only annual event) was held at New World Stages in New York City. Hundreds of the top dealmakers in the Media, Advertising & Marketing Services, Information Services, Education and Healthcare Communications Industries attend to discuss the latest trends in M&A.
Please share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!



All photos and audio recordings by Gloria Buono-Daly, Founder, AllThingsDigitalMarketing.com. Any other photos and materials, will be credited as required.


Please visit this blog frequently and share this with your social media and professional network. Thanks.

'One to One with Gloria' & Marjorie Martay at the 2013 DeSilva+Phillips Dealmakers Summit in New York City: See what you missed

Did you know that March is Women’s History Month? Celebrate women in history and business! http://womenshistorymonth.gov/

'One to One with Gloria' & Marjorie Martay, EVP, Nomad Editions, at the 2013 DeSilva+Phillips Dealmakers Summit in New York City

Enjoy the latest "see what you missed" video from the 2013 DeSilva+Phillips Dealmakers Summit at New World Stages in New York City.

Here are interview highlights from "One to One with Gloria" interviews at the 2013 DeSilva+Phillips Dealmakers Summit in New York City.

Watch, learn, be inspired and stay tuned for more!

More exciting "One to One" interviews to follow so please bookmark this page and follow the AllThingsDigitalMarketing blog.

"One to One with Gloria" interviews by AllThingsDigitalMarketing.com. This video was produced using photos and audio recordings from personal "One to One" interviews during the event with MovieMaker software by Maria Benevenga, Senior Design Specialist and Creative Extraordinaire.


"Hope you find this event coverage relevant, informative and useful. Please feel free to share your thoughts in the comments section below. Thanks!


Additional resources:
► ”One to One with Gloria” & Marjorie Martay at the 2013 DeSilva+Phillips Dealmakers Summit in New York City on YouTube http://youtu.be/hVkkQjukjZw
► ”One to One with Gloria” & Ed Kelly at the 2013 DeSilva+Phillips Dealmakers Summit in New York City on YouTube http://youtu.be/OXG7RL6OVFs LINK
► ”One to One with Gloria” & Jonathan Dufton at the 2013 DeSilva+Phillips Dealmakers Summit in New York City on YouTube http://youtu.be/9dCNR0knnoE
► ”One to One with Gloria” & Denzil Rankine at the 2013 DeSilva+Phillips Dealmakers Summit in New York City on YouTube http://youtu.be/6PE5OLexS14
► “One to One with Gloria” and Jonathan Dufton at the 2013 DeSilva+Phillips Dealmakers Summit in New York City on YouTube http://youtu.be/9dCNR0knnoE
► Desilva+Phillips hosts 11th Annual DEALMAKERS SUMMIT - You should have been there! See what you missed!
► Desilva + Phillips
► AMRinternational
► Fortune
► News Corporation
► The Wall Street Journal
► Bloomberg
► The Street
► BBC Worldwide America
► [x+1]
► InfoCommerce Group
► ABRY Partners
► PR Newswire
► Ipreo
► Forrester Research
► Time Warner Investments
► Accenture
► Columbia Journalism School
► Thompson Reuters Digital
► NBC
► Columbia University
► Droga5
► Comcast Ventures
► Matterhorn
► LexisNexis
► Kaplan
► Kohlberg Kravis Roberts
► Amplify
► McGraw Hill Education
► WorkMarket
► Empirical Media ; Jack Griffin Empirical Media, CEO "On the "4 Building Blocks of B-2-B"
► American Express Publishing Company
► Penton Media
► Centaur Media
► Thuzio
► Nomad Editions
► Peoples Education

The Dealmakers Summit (an invitation only annual event) was held at New World Stages in New York City. Hundreds of the top dealmakers in the Media, Advertising & Marketing Services, Information Services, Education and Healthcare Communications Industries attend to discuss the latest trends in M&A.
Please share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!



All photos and audio recordings by Gloria Buono-Daly, Founder, AllThingsDigitalMarketing.com. Any other photos and materials, will be credited as required.


Please visit this blog frequently and share this with your social media and professional network. Thanks.

'One to One with Gloria' & Susan Petren-Moritz at the 2013 DeSilva+Phillips Dealmakers Summit in New York City: See what you missed video

Did you know that March is Women’s History Month? Celebrate women in history and business! http://womenshistorymonth.gov/

'One to One with Gloria' & Susan Petren-Moritz, Vice President and Managing Director, Lexis Practice Advisor, at the 2013 DeSilva+Phillips Dealmakers Summit in New York City

Enjoy the latest "see what you missed" video from the 2013 DeSilva+Phillips Dealmakers Summit at New World Stages in New York City.

Here are interview highlights from "One to One with Gloria" interviews at the 2013 DeSilva+Phillips Dealmakers Summit in New York City.

Watch, learn, be inspired and stay tuned for more!

More exciting "One to One" interviews to follow so please bookmark this page and follow the AllThingsDigitalMarketing blog.

"One to One with Gloria" interviews by AllThingsDigitalMarketing.com. This video was produced using photos and audio recordings from personal "One to One" interviews during the event with MovieMaker software by Maria Benevenga, Senior Design Specialist and Creative Extraordinaire.


"Hope you find this event coverage relevant, informative and useful. Please feel free to share your thoughts in the comments section below. Thanks!


Additional resources:
► ”One to One with Gloria” & Ed Kelly at the 2013 DeSilva+Phillips Dealmakers Summit in New York City on YouTube http://youtu.be/OXG7RL6OVFs LINK
► ”One to One with Gloria” & Jonathan Dufton at the 2013 DeSilva+Phillips Dealmakers Summit in New York City on YouTube http://youtu.be/9dCNR0knnoE
► ”One to One with Gloria” & Denzil Rankine at the 2013 DeSilva+Phillips Dealmakers Summit in New York City on YouTube http://youtu.be/6PE5OLexS14
► “One to One with Gloria” and Jonathan Dufton at the 2013 DeSilva+Phillips Dealmakers Summit in New York City on YouTube http://youtu.be/9dCNR0knnoE
► Desilva+Phillips hosts 11th Annual DEALMAKERS SUMMIT - You should have been there! See what you missed!
► Desilva + Phillips
► AMRinternational
► Fortune
► News Corporation
► The Wall Street Journal
► Bloomberg
► The Street
► BBC Worldwide America
► [x+1]
► InfoCommerce Group
► ABRY Partners
► PR Newswire
► Ipreo
► Forrester Research
► Time Warner Investments
► Accenture
► Columbia Journalism School
► Thompson Reuters Digital
► NBC
► Columbia University
► Droga5
► Comcast Ventures
► Matterhorn
► LexisNexis
► Kaplan
► Kohlberg Kravis Roberts
► Amplify
► McGraw Hill Education
► WorkMarket
► Empirical Media ; Jack Griffin Empirical Media, CEO "On the "4 Building Blocks of B-2-B"
► American Express Publishing Company
► Penton Media
► Centaur Media
► Thuzio
► Nomad Editions
► Peoples Education

The Dealmakers Summit (an invitation only annual event) was held at New World Stages in New York City. Hundreds of the top dealmakers in the Media, Advertising & Marketing Services, Information Services, Education and Healthcare Communications Industries attend to discuss the latest trends in M&A.
Please share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!



All photos and audio recordings by Gloria Buono-Daly, Founder, AllThingsDigitalMarketing.com. Any other photos and materials, will be credited as required.


Please visit this blog frequently and share this with your social media and professional network. Thanks.

'One to One with Gloria' & Ed Kelly at the 2013 DeSilva+Phillips Dealmakers Summit in New York City: See what you missed

'One to One with Gloria' & Ed Kelly, President, American Express Publishing, at the 2013 DeSilva+Phillips Dealmakers Summit in New York City

Enjoy the latest "see what you missed" video from the 2013 DeSilva+Phillips Dealmakers Summit at New World Stages in New York City.

Here are interview highlights from "One to One with Gloria" interviews at the 2013 DeSilva+Phillips Dealmakers Summit in New York City.

Watch, learn, be inspired and stay tuned for more!

More exciting "One to One" interviews to follow so please bookmark this page and follow the AllThingsDigitalMarketing blog.

"One to One with Gloria" interviews by AllThingsDigitalMarketing.com. This video was produced using photos and audio recordings from personal "One to One" interviews during the event with MovieMaker software by Maria Benevenga, Senior Design Specialist and Creative Extraordinaire.


"Hope you find this event coverage relevant, informative and useful. Please feel free to share your thoughts in the comments section below. Thanks!


Additional resources:
► ”One to One with Gloria” & Jonathan Dufton at the 2013 DeSilva+Phillips Dealmakers Summit in New York City on YouTube http://youtu.be/9dCNR0knnoE
► ”One to One with Gloria” & Denzil Rankine at the 2013 DeSilva+Phillips Dealmakers Summit in New York City on YouTube http://youtu.be/6PE5OLexS14
► “One to One with Gloria” and Jonathan Dufton at the 2013 DeSilva+Phillips Dealmakers Summit in New York City on YouTube http://youtu.be/9dCNR0knnoE
► Desilva+Phillips hosts 11th Annual DEALMAKERS SUMMIT - You should have been there! See what you missed!
► Desilva + Phillips
► AMRinternational
► Fortune
► News Corporation
► The Wall Street Journal
► Bloomberg
► The Street
► BBC Worldwide America
► [x+1]
► InfoCommerce Group
► ABRY Partners
► PR Newswire
► Ipreo
► Forrester Research
► Time Warner Investments
► Accenture
► Columbia Journalism School
► Thompson Reuters Digital
► NBC
► Columbia University
► Droga5
► Comcast Ventures
► Matterhorn
► LexisNexis
► Kaplan
► Kohlberg Kravis Roberts
► Amplify
► McGraw Hill Education
► WorkMarket
► Empirical Media ; Jack Griffin Empirical Media, CEO "On the "4 Building Blocks of B-2-B"
► American Express Publishing Company
► Penton Media
► Centaur Media
► Thuzio
► Nomad Editions
► Peoples Education

The Dealmakers Summit (an invitation only annual event) was held at New World Stages in New York City. Hundreds of the top dealmakers in the Media, Advertising & Marketing Services, Information Services, Education and Healthcare Communications Industries attend to discuss the latest trends in M&A.
Please share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!



All photos and audio recordings by Gloria Buono-Daly, Founder, AllThingsDigitalMarketing.com. Any other photos and materials, will be credited as required.


Please visit this blog frequently and share this with your social media and professional network. Thanks.