Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing and Design book Review by Gloria Buono-Daly GBDaly Smile Rating - 5 smiles Up )))))

“Mobile is the fastest-growing arena of marketing, but it is also a space that can be intimidating for all types of business because the customer is in total control and brands have to be invited in..." ~~ Tom Eslinger, Saatchi & Saatchi’s multiple Cannes award-winning Worldwide Creative Director of Digital and author of Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing and Design

Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing and Design by Tom Eslinger is not your standard mobile marketing guide – it is fast becomming the “bible” to the world of mobile marketing.

Mobile is big business and is the most rapidly "adopted consumer technology" in the world.




According to the ITU (International Telecommunication Union), worldwide mobile phone subscriptions grew from 12.4 million in 1990 to over 6.8 billion by February 2013, penetrating about 96% of the global population (estimated at about 7.1 billion) and reaching the bottom of the economic pyramid.

Now, more than ever, the demand to create mobile marketing campaigns successfully and with impact is crucial.

Mobile connectivity is virtually ubiquitous and it’s going to take “Mobile Magic” to keep ahead and be successful at implementing mobile marketing campaigns. (photo right courtesy of FreeDigitalPhotos)

Helping marketers in doing just that is the new book "Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing and Design" by Tom Eslinger (Wiley, February 2014).

“Mobile Magic” puts relative content into relevant perspective – besides including a worthy historical section on the evolution of mobile, Eslinger shares his insights and perspectives on the nature and scope of mobile marketing like no one else can. ("advertising cloud" photo below left courtesy of FreeDigitalPhotos)

Reflecting on his decades of experiences as Creative Director at Saatchi & Saatchi, Eslinger tells real-world mobile marketing stories from Saatchi & Saatchi clients Lexus, General Mills’ Lucky Charms and P&G’s Gillette Venus.

According to Eslinger, creating successful mobile marketing campaigns must involve 4 key elements known as “MIST” (Mobile, Intimate, Social and Transactional). This coupled with his three filter Ps (Portable, Personal and Potent) are essential for consistent mobile marketing successes.

Eslinger emphasizes “why” being without any of these key essentials a mobile campaign will never reach its full potential and “how" marketers can be successful "when" they receive target audience feedback to their brands through social network communications and mobile transactions.

Eslinger lists “5 things to do right now” sections at chapter endings, which are highly effective in helping readers navigate mobile, understand intricacies and intimacies of mobile, and realize the importance of engaging customers through mobile.
(photo left courtesy of FreeDigitalPhotos)


As you read the book you will note many aspects of mobile you thought you knew but really didn’t.

“Mobile Magic” is filled with so many valuable takeaways it’s more than a guide – it’s like a “bible” to the world of mobile marketing. Every marketing and creative director who needs to implement mobile marketing campaigns for their business needs this book.


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If you are wondering why your mobile marketing campaigns are not working you need to read Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing by Tom Eslinger. The book is on sale at bookstores everywhere.
(photo right courtesy of FreeDigitalPhotos)

RESOURCES:
    ▓ █
    ♦  Tom Eslinger Makes Some Mobile Magic at the Open Mobile Summit
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    ♦  Tom Eslinger video “Mobile Magic:es”
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    ♦  Official Tom Eslinger Web site
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    ♦  Tom Eslinger on Google+
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    ♦  Tom’s Ten (actually 11) favorite ideas from Cannes Mobile LIONS
    ▓ █ Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing (Wiley, February 2014) by Tom Eslinger

Please check out all the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

Photos courtesy of Tom Eslinger and John Wiley & Sons, Inc., unless otherwise mentioned.


Visiting this blog frequently and sharing this with your social media and professional network is much appreciated. Thanks.
GBDaly exclusive "Smile Rating" (c) 2013 created and conceptualized by Gloria Buono-Daly.

The Innovator’s Path – How Individuals, Teams, and Organizations Can Make Innovation Business-as-Usual Book Review by Gloria Buono-Daly GBDaly Smile Rating - 5 smiles Up )))))

“If innovation is to happen in our businesses, we must become – and our team members must become – an organization of listeners.”
~~ Madge M. Meyer, Founder & Owner of Madge Meyer Consulting, LLC, award winning corporate innovation leader; Speaker and Author of The Innovator’s Path – How Individuals, Teams, and Organizations Can Make Innovation Business-as-Usual

The Innovator’s Path – How Individuals, Teams, and Organizations can Make Innovation Business-as Usual by Madge M. Meyer is an insightful and intriguing cross-cultural look into unique perspectives on how innovation happens and leaves readers uplifted by the wonder of “cross-cultural phenomenom,” a term that has become synonymous with the author.

Meyer shares how her experiences including her family life in Asia-- born in Shanghai, China, and then moving to Hong Kong in her teens -- have influenced her as leading business innovator.

As a former Chief Innovation Officer and distinguished corporate leader in information technology and telecommunications for IBM, Merrill Lynch and, most recently, Executive Vice President for over a decade at State Street Corporation, Meyer is also an award winning corporate innovator who is passionate about making innovation “Business-as-Usual.”

Meyer’s eight chapter book introduces eight essential disciplines -- Listen, Lead, Position, Promote, Connect, Commit, Execute, and Evolve -- in a very unique yet practical way; Besides the creative theme Chinese Ideograms alongside each opening chapter title, Meyer shares her thought processes, approaches, and her experiences behind her successes and innovations. Also included are Meyer’s interviews with many prominent business leaders, who were also contributors to her book.

I was particularly impressed by the way Meyer shares how her mother’s advice “Love life and love people,” has taught her to become a better negotiator and to build trust with people in business, and develop mutually supportive relationships which ultimately lead to valuable lasting connections throughout her business career and in her personal life.

“…people prefer to do business with people they know and trust. We all are more likely to go the extra mile for respect … When we treat vendors fairly and honorably, they can truly become our strategic partners.”
~~ Madge M. Meyer, The Innovator’s Path (page 101)

The big smile factor in the book was when Meyer shared a story of when one of her colleagues, a CEO of a technology company was referred to as "Santa Clause" for all the innovations he contributed to his client.

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Whether you are seeking to improve on your career, your company’s product, or have an idea you want to expand, The Innovator’s Path by Madge Meyer will provide you with the knowledge, strategic thinking and wonderful stories behind innovations that will motivate and inspire you to want to move forward in your projects. The Innovator’s Path – How Individuals, Teams, and Organizations Can Make Innovation Business-as-Usual by Madge Meyer is on sale now.

RESOURCES:
●   Official Madge M. Meyer Web site
●   The Innovator’s Path by Madge M. Meyer on Amazon.com



GBDaly exclusive "Smile Rating" (c) 2013 created and conceptualized by Gloria Buono Daly.

Please check out all the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

Photos reprinted with permission of John Wiley & Sons, Inc. Madge Meyer, The Innovator’s Path: How Individuals, Teams, and Organizations Can Make Innovation Business-as-Usual, 2013


Visiting this blog frequently and sharing this with your social media and professional network is much appreciated. Thanks.

QR Codes Kill Kittens:▲▲ How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground book Review by Gloria Buono-Daly GBDaly Smile Rating - 5 smiles Up )))))

“When you send a QR code to me in an email, it’s on my phone. The camera that would scan the QR code is on the back of the phone. Unless I’m some sort of a Jedi, I can’t scan it…..A QR code is fancy code for link. I have seen QR codes on billboards off the freeway. It takes me 11 minutes to scan a QR code stationary -- driving a car! … I see them on subway platforms. You have no signal. You can’t scan it… Think, think before you do. I think QR codes are brilliant if used properly …"
~~ Scott Stratten, President of Un-Marketing, expert in Viral, Social, and Authentic Marketing; Author of QR Codes Kill Kittens @unmarketing

QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground by Scott Stratten is a surprise marketing story that entertains while providing valuable takeaways and “untakeaways.”

The fabulous 4-color picture book simplifies marketing strategy and let’s the reader vividly understand the various improper uses of QR codes all while shedding light on the importance of incorporating sophisticated logic and good old common sense.

There is a great video rant from Scott on QR Codes and technology slip-ups in the first bullet item in the "Resources" section below.

Through humor and delightful insights, Stratten describes the many marketing approaches and myths practiced by many professionals which simply destroy business (kill kittens).

QR Codes Kill Kittens is divided into four sections illustrating why QR codes represent what’s wrong with business today including; They Don't Work, Nobody Likes Them, They are Selfish and They Take Up Valuable Time Better Spent Elsewhere.

The "conclusion" section includes a scan of a hand illustrated "Helpful Flow Chart," which leaves you smiling.
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If you are wondering why your marketing campaigns are not working you need to read this easy, quick read, picture book. QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground by Scott Stratten is on sale now everywhere.

RESOURCES:
    ▲▲
    ● ●   Scott Stratten video “The Problem with QR Codes”
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    ● ●   Official Scott Stratten Web site
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    ▲▲
    ● ●   Scott Stratten on Google+
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    ▲▲
    ● ●   Scott Stratten Vegas 30 Podcast, co-host Allison Kramer
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Please check out all the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

Photos courtesy of Scott Stratten and John Wiley & Sons (c) 2014.

Photo scan of book pages - Excerpted with permission of the publisher, Wiley, from QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground by Scott Stratten. Copyright (c) 2014 by Scott Stratten. All rights reserved. This book is available at all bookstores and online booksellers.


Visiting this blog frequently and sharing this with your social media and professional network is much appreciated. Thanks.
GBDaly exclusive "Smile Rating" (c) 2013 created and conceptualized by Gloria Buono Daly.