The Innovator’s Path – How Individuals, Teams, and Organizations Can Make Innovation Business-as-Usual Book Review by Gloria Buono-Daly GBDaly Smile Rating - 5 smiles Up )))))

“If innovation is to happen in our businesses, we must become – and our team members must become – an organization of listeners.”
~~ Madge M. Meyer, Founder & Owner of Madge Meyer Consulting, LLC, award winning corporate innovation leader; Speaker and Author of The Innovator’s Path – How Individuals, Teams, and Organizations Can Make Innovation Business-as-Usual

The Innovator’s Path – How Individuals, Teams, and Organizations can Make Innovation Business-as Usual by Madge M. Meyer is an insightful and intriguing cross-cultural look into unique perspectives on how innovation happens and leaves readers uplifted by the wonder of “cross-cultural phenomenom,” a term that has become synonymous with the author.

Meyer shares how her experiences including her family life in Asia-- born in Shanghai, China, and then moving to Hong Kong in her teens -- have influenced her as leading business innovator.

As a former Chief Innovation Officer and distinguished corporate leader in information technology and telecommunications for IBM, Merrill Lynch and, most recently, Executive Vice President for over a decade at State Street Corporation, Meyer is also an award winning corporate innovator who is passionate about making innovation “Business-as-Usual.”

Meyer’s eight chapter book introduces eight essential disciplines -- Listen, Lead, Position, Promote, Connect, Commit, Execute, and Evolve -- in a very unique yet practical way; Besides the creative theme Chinese Ideograms alongside each opening chapter title, Meyer shares her thought processes, approaches, and her experiences behind her successes and innovations. Also included are Meyer’s interviews with many prominent business leaders, who were also contributors to her book.

I was particularly impressed by the way Meyer shares how her mother’s advice “Love life and love people,” has taught her to become a better negotiator and to build trust with people in business, and develop mutually supportive relationships which ultimately lead to valuable lasting connections throughout her business career and in her personal life.

“…people prefer to do business with people they know and trust. We all are more likely to go the extra mile for respect … When we treat vendors fairly and honorably, they can truly become our strategic partners.”
~~ Madge M. Meyer, The Innovator’s Path (page 101)

The big smile factor in the book was when Meyer shared a story of when one of her colleagues, a CEO of a technology company was referred to as "Santa Clause" for all the innovations he contributed to his client.

GBDaly Smile Rating -
5 Smiles Up ))))) (c) 2013

Whether you are seeking to improve on your career, your company’s product, or have an idea you want to expand, The Innovator’s Path by Madge Meyer will provide you with the knowledge, strategic thinking and wonderful stories behind innovations that will motivate and inspire you to want to move forward in your projects. The Innovator’s Path – How Individuals, Teams, and Organizations Can Make Innovation Business-as-Usual by Madge Meyer is on sale now.

RESOURCES:
●   Official Madge M. Meyer Web site
●   The Innovator’s Path by Madge M. Meyer on Amazon.com



GBDaly exclusive "Smile Rating" (c) 2013 created and conceptualized by Gloria Buono Daly.

Please check out all the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

Photos reprinted with permission of John Wiley & Sons, Inc. Madge Meyer, The Innovator’s Path: How Individuals, Teams, and Organizations Can Make Innovation Business-as-Usual, 2013


Visiting this blog frequently and sharing this with your social media and professional network is much appreciated. Thanks.

QR Codes Kill Kittens:▲▲ How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground book Review by Gloria Buono-Daly GBDaly Smile Rating - 5 smiles Up )))))

“When you send a QR code to me in an email, it’s on my phone. The camera that would scan the QR code is on the back of the phone. Unless I’m some sort of a Jedi, I can’t scan it…..A QR code is fancy code for link. I have seen QR codes on billboards off the freeway. It takes me 11 minutes to scan a QR code stationary -- driving a car! … I see them on subway platforms. You have no signal. You can’t scan it… Think, think before you do. I think QR codes are brilliant if used properly …"
~~ Scott Stratten, President of Un-Marketing, expert in Viral, Social, and Authentic Marketing; Author of QR Codes Kill Kittens @unmarketing

QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground by Scott Stratten is a surprise marketing story that entertains while providing valuable takeaways and “untakeaways.”

The fabulous 4-color picture book simplifies marketing strategy and let’s the reader vividly understand the various improper uses of QR codes all while shedding light on the importance of incorporating sophisticated logic and good old common sense.

There is a great video rant from Scott on QR Codes and technology slip-ups in the first bullet item in the "Resources" section below.

Through humor and delightful insights, Stratten describes the many marketing approaches and myths practiced by many professionals which simply destroy business (kill kittens).

QR Codes Kill Kittens is divided into four sections illustrating why QR codes represent what’s wrong with business today including; They Don't Work, Nobody Likes Them, They are Selfish and They Take Up Valuable Time Better Spent Elsewhere.

The "conclusion" section includes a scan of a hand illustrated "Helpful Flow Chart," which leaves you smiling.
GBDaly Smile Rating -
5 Smiles Up ))))) (c) 2013

If you are wondering why your marketing campaigns are not working you need to read this easy, quick read, picture book. QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground by Scott Stratten is on sale now everywhere.

RESOURCES:
    ▲▲
    ● ●   Scott Stratten video “The Problem with QR Codes”
››››╩‹‹‹‹

    ▲▲
    ● ●   Official Scott Stratten Web site
››››╩‹‹‹‹

    ▲▲
    ● ●   Scott Stratten on Google+
››››╩‹‹‹‹

    ▲▲
    ● ●   Scott Stratten Vegas 30 Podcast, co-host Allison Kramer
››››╩‹‹‹‹

Please check out all the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

Photos courtesy of Scott Stratten and John Wiley & Sons (c) 2014.

Photo scan of book pages - Excerpted with permission of the publisher, Wiley, from QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground by Scott Stratten. Copyright (c) 2014 by Scott Stratten. All rights reserved. This book is available at all bookstores and online booksellers.


Visiting this blog frequently and sharing this with your social media and professional network is much appreciated. Thanks.
GBDaly exclusive "Smile Rating" (c) 2013 created and conceptualized by Gloria Buono Daly.