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Showing posts with label make-up. Show all posts
Showing posts with label make-up. Show all posts
Friday, March 30, 2018
Monday, April 9, 2012
Mirror, mirror upon the wall, Who is the digitalest of all?
Make-up can only make you look pretty on the outside but it doesn't help if you're ugly on the inside. Unless you eat the make-up." ~~ Audrey Hepburn
(May 4, 1929 – January 20, 1993), British actress, humanitarian. 20th Century film & fashion ICON, few to win ALL FOUR MAJOR AWARDS - Oscar, Emmy, Grammy, Tony.
"O though digital ye be, Sephora is the digitalest by far to see." (So much for Lady Queen’s mirror and Snow White) ~~ Gloria Buono-Daly
Sephora’s new web site make-over and latest digital concept that attempts to tie beauty product shopping with intelligence has arrived today. Will Sephora's over-charged-digital-makeover be perceived as over-made-up or will all those beauty queens out there embrace the beauty goes with intelligence concept? I would love to hear your thoughts. Please share your comments below? Thanks!
Many Sephora.com digital features include the integration of Instagram and Pinterest, more mobile usage, etc.
Additionally, every item on Sephora’s online store now has a “Pin It” button. Enabeling users to browse Sephora employee pinterest boards and learn what their favorites are. This plus other enhancements by Sephora were done to present a more sophisticated and relevant experience for the customer.
According to a recent Mashable article titled "Sephora Gives Its Shopping Experience a Makeover", "The company has also added a new feed on Instagram where you can get a behind-the-scenes look at Sephora and its staff, as well as what trends are hot in the beauty world – we hear a color called Tangerine Tango is making headlines these days."
“Beauty has passionate shoppers, and Sephora is the mecca of beauty” Julie Bornstein, Senior Vice President of Sephora Direct told Mashable. She describes today’s updates as “Where beauty meets intelligence.” I wonder, will this trend of equating buying beauty products from companies that respect ones intelligence backfire?
All this in addition to it's many other digital initiatives such as tagging all of their products - a project that took 50 employees over 5000 hours to complete.
(May 4, 1929 – January 20, 1993), British actress, humanitarian. 20th Century film & fashion ICON, few to win ALL FOUR MAJOR AWARDS - Oscar, Emmy, Grammy, Tony.
"O though digital ye be, Sephora is the digitalest by far to see." (So much for Lady Queen’s mirror and Snow White) ~~ Gloria Buono-Daly
Sephora’s new web site make-over and latest digital concept that attempts to tie beauty product shopping with intelligence has arrived today. Will Sephora's over-charged-digital-makeover be perceived as over-made-up or will all those beauty queens out there embrace the beauty goes with intelligence concept? I would love to hear your thoughts. Please share your comments below? Thanks!
Many Sephora.com digital features include the integration of Instagram and Pinterest, more mobile usage, etc.
Additionally, every item on Sephora’s online store now has a “Pin It” button. Enabeling users to browse Sephora employee pinterest boards and learn what their favorites are. This plus other enhancements by Sephora were done to present a more sophisticated and relevant experience for the customer.
According to a recent Mashable article titled "Sephora Gives Its Shopping Experience a Makeover", "The company has also added a new feed on Instagram where you can get a behind-the-scenes look at Sephora and its staff, as well as what trends are hot in the beauty world – we hear a color called Tangerine Tango is making headlines these days."
“Beauty has passionate shoppers, and Sephora is the mecca of beauty” Julie Bornstein, Senior Vice President of Sephora Direct told Mashable. She describes today’s updates as “Where beauty meets intelligence.” I wonder, will this trend of equating buying beauty products from companies that respect ones intelligence backfire?
All this in addition to it's many other digital initiatives such as tagging all of their products - a project that took 50 employees over 5000 hours to complete.
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