Saturday, January 23, 2016
Blizzard - from A to Izzard - written 10 years ago
Holy schmoley ... check out this longer video of our first blizzard 2016 January 23 at 3:00 pm
Amazing to see the wind blowing in multi directions during our first blizzard ( #blizzard2016 ) of the season on Saturday, January 23rd at about 3:00 pm. Check out this video. Wind pinwheel shifts pointing east and then back pointing west again. Spectacular. All weathermen must be kids at heart. I certainly feel like a kid again after being outside today and catching the winds of the eye of the storm here up in Yonkers, New York. The weather has that effect on me. Amazing I missed the directional shift rotation with my eyes but the video still captured it see video point beginning at 4:56 minutes to 5:00 minutes the pinwheel rotates another 180 degrees back to poining westward #blizzard2016 #weather #meteorologist #YonkersNewYork hope the weather makes you feel like a kid too smile emoticon enjoy !
Sunday, January 17, 2016
Happy 30th Martin Luther King Jr. Day America! ♦ ♦ ♦ Google celebrates with lovely doodle
~~ Martin Luther King, Jr.
American clergyman, activist, and leader in the African-American Civil Rights Movement
Image below, screen capture of Google doodle to celebrate MLK Jr. Day's 30th.
Happy MLK Jr. Day America! There are so many activities and volunteers throughout the U.S.A. are embracing the spirit by giving their time to all sorts of activities. Google is also celebrating Martin Luther King Day with an artistic Google Doodle. Also, happy belated birthday to First Lady, Michelle Obama who turned 52 Saturday, January 17th.
Martin Luther King, Jr. (January 15, 1929 – April 4, 1968) was an American clergyman, activist, and leader in the African-American Civil Rights Movement. He is best known for his role in the advancement of civil rights using nonviolent civil disobedience. King has become a national icon in the history of American progressivism.
There are many things to do to celebrate Martin Luther King Jr. day. Below are some interesting things to read and also helpful resources to celebrate MLK day in NYC and the Tristate area:
♦ How to celebrate MLK , Family Education
♦ The Dos and Donts of Celebrating MLK Day, tolerance.org
♦ Martin Luther King Jr. "I have a dream" speech http://www.americanrhetoric.com/speeches/mlkihaveadream.htm
♦ Martin Luther King Day with NYC Kids: Celebrations & Volunteer Opportunities for Families http://mommypoppins.com/newyorkcitykids/things-to-do-on-martin-luther-king-jr-day-with-kids-in-new-york-city
♦ Martin Luther King Day events: How to mark MLK’s legacy - Make the most of your time off. Mark the civil-rights leader's achievements at performances, programming and Martin Luther King Day celebrations in New York. http://www.timeout.com/newyork/martin-luther-king-day
♦ Martin Luther King Jr. Day of Service - A Day On, Not a Day Off, NationalService.gov http://www.nationalservice.gov/special-initiatives/days-service/martin-luther-king-jr-day-service
♦ 19 Kid-Friendly Martin Luther King Day Celebrations http://www.newyorkfamily.com/nyc-mlk-day-things-to-do-kids-children-family-celebrations-activities/
♦ Martin Luther King Jr. Day Events - Here are nine ways to honor Dr. King's legacy this holiday weekend. http://nymag.com/nightlife/barbuzz/78862/
♦ Martin Luther King Day of Service, http://www.volunteer-center.org/mlk
♦ Martin Luther King, Jr. in New York , About.com http://manhattan.about.com/od/famousnewyorkers/a/mlknewyork.htm
♦ Martin Luther King Day events: How to mark MLK’s legacy Time Out New York http://www.timeout.com/newyork/things-to-do/martin-luther-king-day-events-how-to-mark-mlks-legacy
Please visit this blog frequently and share this with your social media. Thanks.
All photos courtesy of Wikimedia and screen shots taken from video and websites. All other photos will be credited as required.
Thursday, December 31, 2015
What's your New Year reSEOlution? Top pick reSEOlutions tips for 2016; 'Evergreen marketing insighter' ▲▲▲by Gloria Buono-Daly
~~Aaron Wall – SEObook.com
You’ve tried several years before but this time, come January 1, your New Year reSEOlution © is to be more SEOrganized © , pay more attention to the detail, save on SEM spending and track those milestones once and for all. According to a recent report by WebStrategies, in 2016, the average firm will allocate 30% of their marketing budget to online, this rate is expected to grow to 35% by 2019 and search engine marketing (SEO & SEM) will capture the largest share of online spend with online display (banner ads, online video, etc.) taking the second largest share. Additionally, social media investments will continue to grow as an overall share of online spend, but will only represent about 15% of the total online spend while mobile marketing has grown to a point that it’s no longer tracked in the forecast and it’s presumed to be considered across all channels.
You’ve been ready since it became popular in 2007 but are so busy that you get off track and end up putting it back in the proverbial rainy-day pile for next quarter. Hundreds of rainy days later and you have no idea what your SEO program is let alone the basic concept of relevant keywording, linkbuilding and the latest, MOBILE tail end phrases.
There are probably hundreds to thousands of FREE SEO tips you can incorporate into your internet marketing program. Although previous years listed the top social as Facebook, LinkedIn, Google and Instagram a recent report by Inc.com indicates the top four as Twitter, Facebook, Instagram and Pinterest. Yet, according to another reliable source eBiz MBA Guide | December 2014, the top 5 of their top 15 most popular social are Facebook, Twitter, LinkedIn, Pinterest and Google -- which happen to be the 5 most popular social I use most ( Google it's mostly a combination of blogger, Youtube and Google+). Surprisingly Instagram came in at #7 behind Tumbler their 6th. More is at the eBiz MBA Guide site (see link below in the resources section.
A 2015 report by StronView titled "2015 Marketing Trends Survey" still holds true and reveals that of the total 377 business leaders who participated in the survey 54% (204 out of 377) indicated that their digital marketing budgets particularly email and social media marketing will increase and their traditional marketing budgets will continue to decrease; While 40% indicated their budgets will remain the same. A wealth of information including detail is included on StronView's recent Press Release regarding findings from their Annual Market Trends Survey 2015.
I’ve listed below key tips to help jump-start your 2016 New Year reSEOlution. Along the way, I’ve included a few helpful URLs that will provide you with many more SEO tips to choose from.
1. As always (since my first reSEOlution blog December 31, 2009), review your SEO stats for the past 3 years; This is crucial in order to effectively analyze and incorporate SEO strategies and plans. Make sure your existing marketing program is enhanced with MOBILE and REAL-TIME campaigns and consider the mindset logic that mobile is much different than laptop/desktop, phablet, etc. Create a spreadsheet of your SEO program and include timelines, milestones, language, personas, and other relevant items unique to your product/brand. Make sure you update and review this spreadsheet on a daily to weekly basis and adjust your SEO strategy accordingly; Don’t forget to include ALL CAMPAIGNS and leave plenty of space to add on to as you move down this list
2. Real-time networking will also remain a key element for brands to grow, and Twitter will continue to be critical to the success of a marketing plan. According to a recent Forbes post, Real-Time Marketing Analytics will converge Online and Offline Behavior for Richer Lead Scoring and Nurturing in 2016. Twitter is a key mix in helping marketers track their brand particularly in regards to product awareness, competitors and word of mouth. Also, according to Social Technology Review, since 2011, Twitter users are well educated ... "16%+ of their users hold advanced degrees and 30%+ hold 4-year degrees..." This means Twitterers live in higher income areas and have much higher purchasing power than the other social media.
In regards to branding stratgies, Social Technology Review also reported that Twitter users are +68% more likely to follow brands than the social media platform average (e.g.,Social Technology Review reported that 51% of Twitter users follow brands versus the 16% average from the social media spectrum). Also worth noting, Twitter users are more global than the other social networks, which optimizes international consumer potential at the lowest cost.
3. Mobile HAS WON and Worldwide Digital Marketing has replaced the traditional Digital Marketing arena. According to a recent eMarketer post, Mobile Ad Spend will Top $100 Billion Worldwide in 2016, and will reach a milestone of having more than half (at least 51%) being spent on all digital ad expenditures for the first time. eMarketer also predicts that between 2016 and 2019, the last year mobile ad spending will nearly double, hitting $195.55 billion to account for 70.1% of digital ad spend as well as over one-quarter of total media ad spending globally. Besides optimizing web sites for MOBILE webpages and rankings in SERP – user agents for search and bots should go to the same webpage version. Traffic is important but not if drops in conversion rates continue. Relevant messaging and mobile layouts need to be tailored to customers to create engagement and minimize the risk of higher bounce rates. It is also still important to create a map. Make sure web and mobile have consistent (vertically oriented) navigation especially since MOBILE devices have touchscreens. I’m amazed at how many web sites are not optimizing their site maps; Yes you’ve had a site map since the web site was first created but is it optimized to include relevant keyword descriptions, etc?
4. Incorporate keywords in your anchor text; this can take a very long time to determine and complete depending on how many links are on your web site. You may want to segment and delegate this to several on your team and schedule updates on a regular basis. Depending on your product or service, keywords may need to be revised regularly.
5. Create a schedule for frequency in updating meta tag descriptions regularly; Meta tag description is the snippet that is included with your organic search listing. The more creative and appealing your copy with relevant keywords that match your web site the better chances you have of being indexed more prominently. Review meta tag keywords and make sure a comma is after each keyword and that the max is no more than 250 characters (including spaces); This is a common error that is overlooked, however, this can make or break you organic positioning. Also, don't forget other platforms particular MOBILE. Make sure to incorporate end phrases in mobile campaigns.
6. MARKETING MEMES are integral to spreading word of mouth and increasing brand awareness. Make sure to incorporate hastags, at signs, etc. in every digital marketing platform particularly for Facebook, LinkedIn, Instagram, YouTube, etc. Also for websites, review title tags and use 3 to 4 relevant keywords -- repeating them each at least 2X but no more than 3X; Characters should not exceed 150 (including spaces). For example, a jewelry site might have the following title: "AnnHarringtonJewelry.com, discount diamond rings, diamond jewelry, diamond engagement rings, antique jewelry, modern jewelry" – note the web site URL address is 1st, then followed by the use of keywords "diamond" used 3X, "rings" used 2X, and "jewelry" used 3X, all relevant to this web site; All following the SEO industry standard as mentioned in this section (see 1st sentence).
7. Maximize the social networks, e.g., Facebook, Twitter, LinkedIn, etc. Equally important is to repeat your posts (e.g., Hoot Suite for repeating Tweets). For more ideas visit these resourceful sites that have plenty of suggestions - seobook.com, searchengineland.com and moz.org (formerly seomoz.org)
8. There is no room for "writer's block" when it comes to blogging. Good web content is more important now than ever before. Make sure to blog regularly and here is a great resource for helping new and experienced bloggers written by David Moth of econsultancy.com titled 14 places to look for blogging inspiration when writer's block strikes.
9. THE AGE OF COGNITIVE COMMERCE IS KEY FOR 2016: An article in Forbes reports that 2016 will be the "age of cognitive commerce" vs. "visual influence" from 2015. A much more deeper level of customer relevancy is required so as to enable marketers to identify patterns to engage consumers. According to many social media periodicals and leading marketers in New York City, Pinterest and Instatram still remain top platforms for lead generation and visual integration. No surprise here that YouTube, Instagram, Pinterest, Tumblr, and Vine will play more prominent roles in digital marketing strategies for brands and products especially as video production and posting videos become more mainstream. However, one of Forbes 2016 predictions is that wearable technology and the Internet of Things (IoT) will pave new ground. This is leading way for virtual and augmented reality including self-driving cars, Facebook's acquisition of Oculus, the Oculus Rift augmented-reality product soon to be launched along with Microsoft's HoloLens and next-generation Google Glass.
10. VIDEO CLOUD and THE AGE OF SOCIAL VIDEO AFICI0NADOS ARE HERE TO STAY: Are you a "social video aficionado?" If you're on FB you definitely are more "videofied" than previous years. Facebook's already doing it for you and the rest of the world for free, with "LookBack" and the latest out just in time for Christmas, Hanukkah, Kwanzaa and the New Year with "Your Year." A recent Forbes report titled The Top 7 Online Marketing Trends That Will Dominate 2016 indicates that videos will continue to dominate and apps will gradually replace optimized mobile sites. Although Facebook is winning with Social Videos -- "80 percent said they create videos to keep in touch with friends and family, 72 percent said they use videos as keepsakes ... " according to the Animoto research survey there is an even spread as to where video creators store their videos (who will the new dominant force be for personal video stoage?) -- i.e., 28% of consumers store their photos and videos on their PCs, 21% of consumers store their photos and videos on a USB or external hard drive, and 21% of consumers citing a cloud storage service as the primary place they store their photos and videos.
Brightcove continues to lead the way for powering the Next Generation of Online Video by incorporating HTML5 user interface. Platforms like Video Cloud are key and will enable marketers to expand audience reach, propagate their brand, and engage audiences across devices and platforms.
11. Submit your site to reputable search engines such as Google, Yahoo, DMOZ, Aviva, Business.com, etc.
Remember your "New Year reSEOlution program" is a WIP (work in progress) and the more regularly you review, update and add to your existing SEO program, the more impact your SEO will have to your bottom line.
Wishing you and yours a healthy and prosperous New Year!
Resources (latest trends listed on top)
Mark Zuckerberg Confirms Facebook Has Plans For Augmented Reality, UberGizmo
♦ The Top 7 Online Marketing Trends That Will Dominate 2016, Forbes
♦ MarketWatch 2016 predictions: The six tech trends that will rule, MarketWatch
♦ 15 Digital Marketing Trends for 2016 That Could Destroy Your Business, Jeff Bullas,
♦ My Best Posts of 2015|Scott Berkun, ScottBerkun.com
♦Digital Marketing Trends for 2015
♦ The Importance of Twitter to your Social Media Marketing Strategy
♦ Survey Says Facebook Is Winning Social Video, But A Bigger Trend Looms
♦ eBiz|MBA Guide Top 15 Most Popular Social Networking Sites | December 2014
♦ What Comes Next? 5 Social Media Trends for 2015
♦ Inc. How to Master the 4 Big Social-Media Platforms
♦ 10 Digital Marketing Trends for 2015
♦10 interesting digital marketing statistics we've seen this week http://econsultancy.com/blog/64047-10-interesting-digital-marketing-statistics-we-ve-seen-this-week-16
♦10 Simple tips for Effective Mobile SEO, Search Engine Land http://searchengineland.com/10-simple-tips-for-effective-mobile-seo-129100
♦The 3 Worst Ways to use Social Media, Social Media Today http://socialmediatoday.com/fixcourse/793301/3-worst-ways-use-social-media-grow-your-business-and-what-you-should-do-instead#comment-68121
♦5 SEO Tips To Get Mobile Apps Ranked In SERPs, Search Engine Land http://searchengineland.com/5-seo-tips-to-get-mobile-apps-ranked-in-serps-104595
Please bookmark, subscribe and share with your social media and other professional networks. Thanks!
The terms reSEOlution © and SEOrganized © were coined by Gloria Buono-Daly in 2005.
What's your New Year reSEOlution? Top ten reSEOlutions for 2015 is part of the evergreen marketing insighter ▲▲▲ series by Gloria Buono-Daly
Photo above is snapshot of New Year 2015 decorations in New York City with "reSEOlutions" layered over. All photos courtesy of Wikimedia unless otherwise indicated.
This blog has been updated annually to include the latest trends and findings since the original publication on December 31, 2009 on the AllThingsDigitalMarketing "Evergreen Marketing Insighter" blog post.
Please visit this blog frequently and share this with your social media. Thanks.
Sunday, December 13, 2015
Merry Christmas, Happy Hanukkah, Kwanzaa and Happy New Year America!
A Charlie Brown Christmas
Twelve more days until Christmas: Merry Christmas America! Happy New Year too!
Wishing you a very "Charlie Brown Christmas," and The Gift of Silver Bells and Chocolate!
"...When we recall Christmas past, we usually find that the simplest things -- not the great occasions -- give off the greatest glow of happiness..."
~~ Bob Hope
(May 29, 1903 – July 27, 2003)English-born American comedian and actor on Broadway, in vaudeville, movies, television, and radio.
This year, Hanukkah began the evening of Sunday, December 6 and ends the evening of Monday, December 14.
Kwanzaa 2015 begins on Saturday, December 26 and ends on New Year's Day, Friday, January 1.
Like many households during Christmas season, in the center of our table you will find all sorts of desserts --cookies, cakes, Italian pastries, etc.
During the 12 days before Christmas and the 8 lights days of Hanukkah have fun decorating, baking and partying with family and friends.
During the 12 days before Christmas and the 8 lights days of Hanukkah have fun decorating, baking and partying with family and friends.
There are so many other traditions and cultural customs during this festive season. Week-long holiday, Kwanzaa is celebrated from December 26th through January 1st and symbolizes "fruits of the harvest." Held in the United States since 1966, Kwanzaa honors African heritage in African American culture. Kwanza was created by Maulana Karenga in 1965 and has seven core principles (Nguzo Saba). Traditions include baskets full of fruit and gift-giving.
Every once in a while during Christmas Eve and Christmas Day, I would bring that favorite, rich treat to my family table -- dark, decadent chocolate mousse.
What makes mousse so unique is the light and airy texture from air bubbles.
INGREDIENTS:
[Use numbers in parentheses for larger quantity servings
► 1 (4) teaspoon unflavored gelatin
► 1 (4) tablespoon cold water
► 2 (8) tablespoons boiling water
► 1/2 (4) cup sugar (can substitute with splenda, equal, etc.)
► 1/4 (1) cup cocoa (AT LEAST 60% cocoa concentration for best flavor)
► 1 (4) cup whipping cream (can substitute w yogurt but texture will change
► 1 (4) teaspoon vanilla extract
► chocolate curls
OPTIONAL:
► 2 tablespoons of instant espresso
► Be imaginative. Try something different and share it by commenting on this blog
► I've tried with the usual raspberries, strawberries, blueberries, but also tried cinnamon sticks, walnuts, cranberries, etc.
Step 1 : Gelatin mixture (3 min)
► In a small bowl sprinkle unflavored gelatin over the cold water; let stand 1 minute
►Add the boiling water, stirring, until gelatin is dissolved.
Step 2 : Mousse (3 min)
► In a separate bowl combine the sugar, cocoa, whipping cream, and vanilla; stir to blend
► Beat on medium speed of electric mixer, scraping the bottom of the bowl a few times, until the mixture is stiff
► Add the gelatin mixture and beat until well blended.
Step 3 : Spoon in dish and chill (60 min)
► Spoon the chocolate mousse into dessert dishes or glasses
► Sprinkle mousse with chocolate curls, if desired
►Chill for at least 1 hour before serving makes eight 6oz servings (parenthesis numbers make up to 32 6oz servings
Total time - 1 Hour and 6 Minutes
Click this link to view my eCard and "Have a Merry Christmas and a very Happy New Year!"
Thursday, December 10, 2015
Happy 200th B-Day to world’s first known computer programmer, Ada Lovelace (b. December 10, 1815) ▲ ▲ ▲
'evergreen marketing insighter' by Gloria Buono-Daly
~~ Ada Lovelace
from notes on Menabrae’s Memoir on the Analytic Engine, 1843
Did you know that the world's first known computer programmer and the founder of computer science was a woman?
IT LEADERSHIP GAP IN POSITIONS FOR WOMEN
In memory of Ada Lovelace, let's celebrate women in math and science. To think even with all the progress women have made and in our world of digital, it's so hard to imagine the first geek was a female, way back in the mid 1800s yet men represent 91% of senior IT management positions.
According to Judith Warner, Senior Fellow at Center for American Progress women hold only 9 percent of IT management positions and account for only 14 percent of senior management positions at Silicon Valley startups (as of March 2014).
According to a CNN analysis, "Still Missing: Female Business Leaders," (3/2015) "Only 14.2% of the top five leadership positions at the companies in the S&P 500 are held by women..."
MORE ABOUT ADA LOVELACE
A Big Happy 200th B-Day to Ada Lovelace (10 December 1815 – 27 November 1852). Ada was an English mathematician and writer chiefly known for her work on Charles Babbage's early mechanical general-purpose computer, the analytical engine. Her notes on the engine include what is recognized as the first algorithm intended to be processed by a machine; thanks to this, she is sometimes considered the world's first computer programmer, founder and prophet of scientific computing and enchantress of numbers.
ADA LOVELACE EXCERPTS FROM WIKIPEDIA
As a young adult, she took an interest in mathematics, and in particular Babbage's work on the analytical engine. Between 1842 and 1843, she translated an article by Italian mathematician Luigi Menabrea on the engine, which she supplemented with a set of notes of her own. These notes contain what is considered the first computer program — that is, an algorithm encoded for processing by a machine.
Born Augusta “Ada” Byron on December 10, 1815 to poet George Gordon Byron, 6th Baron Byron, and his wife, Anne Isabella "Annabella" Milbanke, Baroness Byron. Byron, and many of those who knew Byron, expected that the baby would be "the glorious boy", and there was some disappointment at the contrary news. As a child, Ada was often ill and when she was eight, she experienced headaches that obscured her vision. She became paralysed in June 1829, from the measles. She was subjected to continuous bed rest and by 1831 she was able to walk with crutches.
In a letter to Lady Byron, De Morgan suggested that her daughter's skill in mathematics could lead her to become "an original mathematical investigator, perhaps of first-rate eminence.
On 8 July 1835 she married William King, 8th Baron King, becoming Baroness King. They had three children; Byron born 12 May 1836, Anne Isabella (called Annabella, later Lady Anne Blunt) born 22 September 1837 and Ralph Gordon born 2 July 1839. Immediately after the birth of Annabella, Lady King experienced "a tedious and suffering illness, which took months to cure". In 1838, her husband was created Earl of Lovelace. Thus, she was styled "The Right Honorable the Countess of Lovelace" for most of her married life.
The computer language Ada, created on behalf of the United States Department of Defense, was named after Ada Lovelace. The reference manual for the language was approved on 10 December 1980, and the Department of Defense Military Standard for the language, "MIL-STD-1815", was given the number of the year of her birth. Since 1998, the British Computer Society has awarded a medal in her name and in 2008 initiated an annual competition for women students of computer science.
All photos courtesy of Wikimedia unless otherwise indicated.
Additional resources:
► Women's Leadership Gap (PDF Report as of March 7, 2014), Center for American Progress
► Google Doodle celebrates Ada Lovelace Washington Post
► The Babbage Engine, Computer History
► Ada Lovelace, World's First Computer Programmer, Celebrated With Google Doodle, Huffington Post
► Ada Byron, Countess of Lovelace, SDSC
Please visit this blog frequently and share this with your social media. Thanks.
Thursday, November 26, 2015
Happy 394th Thanksgiving America! November 26, 2015 - Collage of Google Thanksgiving Doodles Over the Years
~~ Phyllis Diller, American stand-up comedienne, actress, voice artist, and comedienne, best known for her eccentric stage persona and her wild hair and clothes.(b. July 17, 1917 – d. August 20, 2012)
Happy 394th Thanksgiving Day America!
Thanksgiving, referred to by many Americans as "First Thanksgiving" was originally celebrated by the Pilgrims and Colonists after their first harvest in the New World in the year 1621 when they invited the Wamponaog Indians to their autumn harvest feast. Photo above right of a food decoration for Erntedankfest, a Christian Thanksgiving harvest festival celebrated in Germany courtesy of Wikimedia.org.
AllThingsDigitalMarketing blog would not stand to it's allthingsdigitalmarketing motif without a collage of "Thanksgiving Google Doodles" past and analysis of Google's basic design structure over the years. Besides the Google logo differentiating itself from the other search engines (e.g., Yahoo, Lycos, HotBot, etc.) it symbolizes uniqueness and mold-breaking vision. Below are Google's Thanksgiving doodles from the very first doodle in 1998 through present. (This collage will be updated with the most current Google doodle asap, so bookmark and visit frequently).
The very first Thanksgiving doodle was posted in 1998 (see collage above, lower right). Note how the clean, conservative signature Google logo design breaks all the conventional rules of branding and logo design. Ruth Kedar, graphic designer of Google's doodle, created one of the most recognizable logos (within a few years, Google's logo became as popular as NBC proud peacock and the CBS eye, also known as the "Tiffany Network"). Below are examples of standard branding rules Kedar obviously ignored:
• Don't incorporate more than 2 bold colors (Google uses 4 bold colors, playing with colors created a very child-like, playful yet bold design);
• Never over-kern letters (Google has excessive, uneven spacing in-between letters. Even though they have made a few changes (the latest in May 2014) the spacing is way off and obvious to the naked eye);
• Stay away from simple, elementary fonts (The original choice was the world's most popular typeface -- "Times Roman;" However Google's simple, chisel-style "Catull" typeface was selected for the subtle, sophisticated sans-serif design which incorporated old world writing style (e.g.,chisel and quill) with new age digital.
Google signature brand elements remained unchanged for the first Thanksgiving doodle (1998) with the exception of an exclamation mark and cartoon-like turkey, respectively at the very end of the word Google.
From a market branding perspective, Google doodles illustrate how breaking rules can be very effective -- violating traditional guidelines of logo brand management yet not minimizing Google brand equity. Interestingly, Google's Thanksgiving doodles gradually integrate design motifs within the Google letters (e.g., doodles from 1999 through 2002).
Beginning with 2003 to the present, Google doodle design integration spread to multiple letters with some doodles entirely replacing actual letters -- particularly with the 2008 cornucopia and in 2010 Google doodle's entire letters were replaced with food servings from the design by Food Network's Barefoot Contessa, Ina Garten.
Can you think of other brands who have broken the rules with their logos and still maintained their brand?
Do you think breaking the rules for logos would work for other brands.
The 2015 Thanksgiving Google doodle is not animated. Here's the 2014 animated Thanksgiving doodle. Isn't is adorable? Enjoy!
To view the 2013 animated Thanksgiving doodle, click here!
Our 16th President of the U.S.A., Abraham Lincoln, declared Thanksgiving Day a national holiday to be held annually in November during the Civil War (1863). Although New York became the first of several states to officially adopt an annual Thanksgiving holiday in 1817.
Not surprising, many Native Americans as well as other individuals disagree with the way Thanksgiving is mentioned historically particularly in text books, school classrooms and other periodicals. They believe millions of deaths resulted from the long and bloody war between Native Americans and European settlers and call Thanksgiving a "day of mourning." A History.com posting, reports that since 1970, protesters have gathered on Thanksgiving Day at the top of Cole’s Hill, which overlooks Plymouth Rock, to commemorate a “National Day of Mourning.” Similar events are held in other parts of the country.
Photo below left of Black Friday sale courtesy of FreeDigitalPhotos.
Samsung usually advertises their new products and for sure many will consider the latest Samsung Notebook 4 (released in mid October).
So be on the lookout for discounts if you are interested. Not surprising, iPhones will not have discounts.
Phone companies offer no-finance monthly plans with a slight discount if you lock yourself into a 2 year plan. Since many are not opting for cell phone lock-ins, you may find great deals for comparative, non-Apple products.
What will you be doing this Thanksgiving Day?
If you plan on being in New York City, there's always the Macy's Thanksgiving Day Parade, this is the 89th year.
This year, there are many performers including Mariah Carey, Pat Benatar and Neil Giraldo, and Trey Songz. Click here to view the complete line-up for this year.
There are plenty of things to do on Thanksgiving -- see links below in the "Resources" section.
Several other places around the world observe similar celebrations.
Resources:
•Macy's Thanksgiving Day Parade 2014 R, TimeOut
• NEEDTOBREATHE to Play at 88th Macy’s Thanksgiving Day Parade , Urban Christian News
•Ruth Kedar On Designing the Google Logo Google BlogoScoped
•10 Reasons Not To Spend Thanksgiving with your Family, Babble by Disney
•5 Tips for Viewing the Macy's Thanksgiving Day Parade , LuxeAdventureTraveler
•How to do Thanksgiving without Family, Elephant
Please remember to check out the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!
Photos courtesy of Wikimedia.org unless otherwise indicated.
Visiting this blog frequently and sharing this with your social media and professional network is much appreciated. Thanks.
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