Nine years ago today ~ Marketing and the importance of purpose: First of a series of “evergreen marketing insights” by Gloria Buono-Daly

This is a reposting with a few edits. The first of a series of evergreen marketing insights initially posted on Examiner 9 years ago - July 12, 2012!

Do you have your purpose statement or personal brand statement?  Well, you should! Here's mine:

"I'm just an "unthinkable resilientist" simplifying the complex and obstructing the negative. 

Now it's your turn to tell me yours. You never know, you may end up inventing a new word organically, just like I did.

Purpose, it’s important, we all have it and use it in our everyday lives. Yet whenever one is asked to define his/her purpose, why is it so difficult to answer?  What are your apprehensions? 

The rust on the fence symbolizes aging, no longer resilient yet still cool and beautiful. The fence atop the railroad, a reminder sometimes we need to stop to enjoy the beauty, be cautious and stay on track. 

Photo credit: Gloria Buono-Daly, taken in NYC, Spring 2011

There are so many books/blog posts/articles, etc., both digitally and in print about personal branding and the importance of knowing your purpose. 

Photo credit: Gloria Buono-Daly, taken in NYC March 2012.

 One of the many things we don’t learn in school or on the job is the importance of personal brand.

How else can you create an innovative marketing plan and understand the purpose of your plan without initially understanding the real meaning of why you are here?

Marketing, like purpose, is having a clear perspective, confidence and drive, ultimately bringing substantial contributions and value in everything you do.

Just as no two fingerprints are alike, no two marketers are alike - we all have a special and unique story that is incorporated into our work whether we are aware of it or not. 

 There may be similar skill-sets, education, or a generic marketing plan/guideline, but it is the unique initiative, thinking, and creative execution in our work that motivates us to act and accomplish.

When tackling the question “what is your purpose?” one may perceive it as networking all the time or being on the Internet all day writing, but to say this would be deceiving. Gravitating towards networking in person or on the Internet, illustrates the enjoyment and appreciation of meeting and learning about others, e.g., marketers, writers, etc.

This also illustrates interest and enthusiasm to participate interactively by sharing comments, suggestions, and ideas. This can be mentally stimulating (like reading a good book or tablet). If this action touched one person or encouraged many to think, imagine, and improve, then this has made a difference and helped someone.

There are many reasons why purpose is a major element for marketers and personal brand. Think about it and share your thoughts, which will be incorporated into the next series article titled, "Marketing and the importance of being personal."

One of my favorite inspiring quotes to help you find and define your purpose:  

"Out of clutter, find simplicity. From discord, find harmony. In the middle of difficulty lies opportunity."   ~ Albert Einstein, German theoretical physicist, world renown as the father of Physics, (March 14, 1879 – April 18, 1955)



This article was first posted on Examiner.com on July 12, 2012). Marketing and the importance of purpose: First of a series of “evergreen marketing insights”



AllThingsDigitalMarketing Blog introducing article on Examiner at http://myblog.allthingsdigitalmarketing.com/2012/07/my-first-of-series-of-marketing.html

Macy’s celebrates another year: Happy 155th to Macy’s

“…He looked like something that had gotten loose from Macy's Thanksgiving Day Parade …”
~~ Harpo Marx
(Nov. 23, 1888 – Sept. 28, 1964)American comedian, film star and second-oldest Marx brother

Obviously, the Marx Brothers shopped at Macy's. Did you know that 155 years ago today, October 28th in 1858 Macy's had the first day of business? Happy 155th to Macys!

One of the most popular department stores around is still described by many as being the “largest store in the world,” (however South Korea has a store twice the size).

Macys has a history of traditions and culture including being featured in the 1947 movie "Miracle on 34th Street," sponsorship of the annual Macy's Thanksgiving Day Parade in New York City since 1924, and also sponsoring New York City's annual Fourth of July fireworks display since 1976.

Founded by Rowland Hussey Macy between 1843 and 1855, four retail dry goods stores were opened, including the original Macy's store in downtown Haverhill, Massachusetts, (established in 1851) to serve the mill industry employees of the area.

All four Macy’s stores would fail, but Macy would learn from his mistakes.

He moved to New York City in 1858 and established a new store named "R.H. Macy Dry Goods" on Sixth Avenue between 13th and 14th Street.

He strategically positioned the location to be far north of where the other dry goods stores were at the time.

Born in Nantucket Island, Massachusetts, as a teenager, Macy worked on the whaling ship, the Emily Morgan.

While working on this ship, at the age of 15, Macy decided to get a red star tattooed on his hand. Little did anyone know that he would carry this star theme with him and incorporate it on all of Macy's emblems and logos.

Still touted as the most popular department store in the world, Macy's biggest asset is its brand.

The vision of Macy and his little red star tattoo on his hand as a 15 year old (approximately 140 years ago), is a testament of how far imaginations and dreams can go. Below is a collage of some of the many Macy's logos and themes over the years that incorporate the star:

Other Resources
► The Department Store Museum


Photos courtest of Wikimedia unless otherwise specified.



Please share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

One year ago today ~ Marketing and the importance of purpose: First of a series of “evergreen marketing insights” by Gloria Buono-Daly

The first of a series of evergreen marketing insights, initially posted on Examiner one year ago today (July 12th).

Purpose, it’s important, we all have it and use it in our everyday lives. Yet whenever one is asked to define his/her purpose, why is it so difficult to answer?  What are your apprehensions? 

The rust on the fence symbolizes aging, no longer resilient yet still cool and beautiful. The fence, a reminder sometimes we need to stop to enjoy the beauty, be cautious and stay on track. 

Photo credit: Gloria Buono-Daly, taken in NYC, Spring 2011

There are so many books/blog posts/articles, etc., both digitally and in print about personal branding and the importance of knowing your purpose. 

Photo credit: Gloria Buono-Daly, taken in NYC March 2012.

 One of the many things we don’t learn in school or on the job is the importance of personal brand.

How else can you create an innovative marketing plan and understand the purpose of your plan without initially understanding the real meaning of why you are here?

Marketing, like purpose, is having a clear perspective, confidence and drive, ultimately bringing substantial contributions and value in everything you do.

Just as no two fingerprints are alike, no two marketers are alike - we all have a special and unique story that is incorporated into our work whether we are aware of it or not. 

 There may be similar skill-sets, education, or a generic marketing plan/guideline, but it is the unique initiative, thinking, and creative execution in our work that motivates us to act and accomplish.

When tackling the question “what is your purpose?” one may perceive it as networking all the time or being on the Internet all day writing, but to say this would be deceiving. Gravitating towards networking in person or on the Internet, illustrates the enjoyment and appreciation of meeting and learning about others, e.g., marketers, writers, etc.

This also illustrates interest and enthusiasm to participate interactively by sharing comments, suggestions, and ideas. This can be mentally stimulating (like reading a good book or tablet). If this action touched one person or encouraged many to think, imagine, and improve, then this has made a difference and helped someone.

There are many reasons why purpose is a major element for marketers and personal brand. Think about it and share your thoughts, which will be incorporated into the next series article titled, "Marketing and the importance of being personal."

One of my favorite inspiring quotes to help you find and define your purpose:  

"Out of clutter, find simplicity. From discord, find harmony. In the middle of difficulty lies opportunity."   ~ Albert Einstein, German theoretical physicist, world renown as the father of Physics, (March 14, 1879 – April 18, 1955)



This article was first posted on Examiner.com last year (July 12, 2012). Marketing and the importance of purpose: First of a series of “evergreen marketing insights”



AllThingsDigitalMarketing Blog introducing article on Examiner at http://myblog.allthingsdigitalmarketing.com/2012/07/my-first-of-series-of-marketing.html

Macy’s celebrates another year: Happy 154th to Macy’s

“…He looked like something that had gotten loose from Macy's Thanksgiving Day Parade …”
~~ Harpo Marx
(Nov. 23, 1888 – Sept. 28, 1964)American comedian, film star and second-oldest Marx brother

Obviously, the Marx Brothers shopped at Macy's. Did you know that 154 years ago today, October 28th in 1858 Macy's had the first day of business? Happy 154th to Macys!

One of the most popular department stores around is still described by many as being the “largest store in the world,” (however South Korea has a store 2X the size).

Macys has a history of traditions and culture including being featured in the 1947 movie "Miracle on 34th Street," sponsorship of the annual Macy's Thanksgiving Day Parade in New York City since 1924, and also sponsoring New York City's annual Fourth of July fireworks display since 1976.

Founded by Rowland Hussey Macy between 1843 and 1855, four retail dry goods stores were opened, including the original Macy's store in downtown Haverhill, Massachusetts, (established in 1851) to serve the mill industry employees of the area.

All four Macy’s stores would fail, but Macy would learn from his mistakes.

He moved to New York City in 1858 and established a new store named "R.H. Macy Dry Goods" on Sixth Avenue between 13th and 14th Street.

He strategically positioned the location to be far north of where the other dry goods stores were at the time.

Born in Nantucket Island, Massachusetts, as a teenager, Macy worked on the whaling ship, the Emily Morgan.

While working on this ship, at the age of 15, Macy decided to get a red star tattooed on his hand. Little did anyone know that he would carry this star theme with him and incorporate it on all of Macy's emblems and logos.

Still touted as the most popular department store in the world, Macy's biggest asset is its brand.

The vision of Macy and his little red star tattoo on his hand as a 15 year old is a testament of how far imaginations and dreams can go. Below is a collage of some of the many Macy's logos and themes over the years that incorporate the star:

Other Resources
► The Department Store Museum


Photos courtest of Wikimedia unless otherwise specified.



Please share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

My first of a series of 'evergreen marketing insights" on Examiner

Marketing and the importance of purpose

Visit the link above and enjoy this first of a series of marketing insights. Please feel free to share your comments. Thanks and enjoy.

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http://www.examiner.com/article/marketing-and-the-importance-of-purpose-first-of-a-series-of-marketing-insights

Social Networking Your Way to a Job

On November 16th, students and professionals gathered at Fordham University’s Lincoln Center Campus in New York City for a discussion on the social networking challenges and opportunities. The panelists addressed various aspects ranging from basic networking and promoting your personal brand to integrating Web 2.0 technology into career networking.

The panel was moderated by Eileen Sharaga, President, Career Resources. The speakers included Donna Sweidan, Founder, CareerFolk, LLC, Ronna Lichtenberg, CEO/Co-Founder,Videotrope, and Tonia Mattu, Career Coach and Consultant, Mercury Group.

INTEGRATE

While the internet is increasingly crucial for career networking, Sweidan believes that to be most effective, integrating social networking is the key to building your brand. “LinkedIn is like an online resume. The Professional Process is also valuable on Facebook,” says Sweidan. “Twitter is huge for professionals,” she added.

KNOW YOURSELF

While social networks are powerful, Lichtenberg recommends that you be very clear about why a hiring manager should hire you. “Know your differentiation and know what makes you stand out,” says Lichtenberg. “Like Seth Godin’s Purple Cow,” she added.


BEING OUT THERE

While it is important to spend time on your computer, social networking can be a distraction. “You can’t be in your pajamas all day on the computer,” says Mattu. “Get out of the house and your energy will come off differently,” added Mattu.

Q&A

On what it takes to become an advocate on social media, has a lot to do with knowing what you want and identifying the tools and knowledge. “I’m naturally curious and I like to read great blogs from all over the world. You can visit my Twitter account and see who I’m following to understand,” says Sweidan.

HELPFUL TIPS FOR CAREER NETWORKING:
• Make sure you are on LinkedIn, Facebook and Twitter
• Start and Comment on discussions
• Know your brand, what sets you apart
• Speak in Present Tense when describing yourself
• Be prudent in asking and providing endorsements

This seminar, produced by Center for Communication, is part of their 2009 Fall Seminar Series and appears as a weekly television series, Media City on NYC TV. This program is also video-streamed on the CenCom Website.


written by Gloria Buono Daly (c) 2009