Look at the social media tool I found at Web 2 Expo in New York City

On Wednesday, November 18th while at the Web 2.0 Conference at the Jacob Javits Center in New York City, I found a social media tool at exhibitor booth, The Social Collective. This company was involved with the hosted social networking and scheduling software that powered the SXSW and Oracle OpenWorld conferences. Their newest product, CrowdCampaign, is a social tool that aids businesses, non-profits and any person interested in building its brand and reaching its target demographic through the use of Twitter.

Clinton Bonner of The Social Collective, got involved in social media networking while working with a company called Topcoder, Inc. “They have a 200,000 person community of software developers and they host global competition. They use marketing proliferation and the know-how-of-the-crowd to get things done. And that’s how I ended up in social media marketing and crowdsourcing,” says Bonner.

When asked where he thinks Web 3.0 will be going versus Web 2.0, Bonner believes it is all about sensors integrated with social media networks. “They call it the Web of things, the sensors telling humans how to do things more efficiently and better and that’s what the next version will bring,” Bonner adds.

As an online marketer specializing in all things digital marketing and volunteer for many non-profit events where budgets are tight, I can envision “CrowdCampaign,” a valuable social tool for building a community while building brands and increasing activity 24/7. For more information call Clinton Bonner at 860-608-9074 or go to: http:crowdcampaign.com, http://twitter.com/crowdcampaign

written by Gloria Buono Daly (c) 2009

Social Networking Your Way to a Job

On November 16th, students and professionals gathered at Fordham University’s Lincoln Center Campus in New York City for a discussion on the social networking challenges and opportunities. The panelists addressed various aspects ranging from basic networking and promoting your personal brand to integrating Web 2.0 technology into career networking.

The panel was moderated by Eileen Sharaga, President, Career Resources. The speakers included Donna Sweidan, Founder, CareerFolk, LLC, Ronna Lichtenberg, CEO/Co-Founder,Videotrope, and Tonia Mattu, Career Coach and Consultant, Mercury Group.

INTEGRATE

While the internet is increasingly crucial for career networking, Sweidan believes that to be most effective, integrating social networking is the key to building your brand. “LinkedIn is like an online resume. The Professional Process is also valuable on Facebook,” says Sweidan. “Twitter is huge for professionals,” she added.

KNOW YOURSELF

While social networks are powerful, Lichtenberg recommends that you be very clear about why a hiring manager should hire you. “Know your differentiation and know what makes you stand out,” says Lichtenberg. “Like Seth Godin’s Purple Cow,” she added.


BEING OUT THERE

While it is important to spend time on your computer, social networking can be a distraction. “You can’t be in your pajamas all day on the computer,” says Mattu. “Get out of the house and your energy will come off differently,” added Mattu.

Q&A

On what it takes to become an advocate on social media, has a lot to do with knowing what you want and identifying the tools and knowledge. “I’m naturally curious and I like to read great blogs from all over the world. You can visit my Twitter account and see who I’m following to understand,” says Sweidan.

HELPFUL TIPS FOR CAREER NETWORKING:
• Make sure you are on LinkedIn, Facebook and Twitter
• Start and Comment on discussions
• Know your brand, what sets you apart
• Speak in Present Tense when describing yourself
• Be prudent in asking and providing endorsements

This seminar, produced by Center for Communication, is part of their 2009 Fall Seminar Series and appears as a weekly television series, Media City on NYC TV. This program is also video-streamed on the CenCom Website.


written by Gloria Buono Daly (c) 2009