#LoveTwitter - Twitter almost a teen; Reaches the BIG 012 on March 21st: Happy Tweet-Day to you (March 21, 2018) - Twitter thanks everyone for making history!

Happy Tweet Day Twitter! Below are screen captures of tweets taken from Twitter's big 010. Will update with Happy 12th tweet picks soon.

Below is the original article all about Twitter and the Ripple Effect from September 22, 2009. Enjoy and happy tweeting!!

Did you know that the year 2017 marked the year Twitter would become major news and social? Also, the year when message size doubled to 280 characters for all languages (TechCrunch, 11/7/2017) except Japanese, Korean and Chinese languages. As of 216, Twitter had more than 319 million monthly active users (USA Today, 10/26/2017). During our 2016 U.S. presidential election, Twitter became the largest source of breaking news with a record-breaking 40 million election-related tweets sent by 10 p.m. (The New York Times, 11/8/2016).

See Twitter's 10th Birthday video thanking everyone.

TWITTER LOVES EVERYONE! Happy 10th B-Day Twitter #LoveTwitter

Twitter thanks everyone on it's 10th birthday for making history! Twitter has a very thoughtful and symbolic video celebrating 10th birthday.

Still no definitive business model nor any $ profits yet Twitter continues to spread wings, ripple effects and much intrigue!

Why can't politicians be like Twitter?

Wishing TWITTER many more twitterers, tweets and TweetDays!


According to Stan Schroeder, writer of Mashable, Twitter's B-Day is today -- last year I was wrong, I thought it was March 22nd, but it's indeed March 21st -- the first day co-founder Jack Dorsey tweeted his very first tweet.

Here is Schroeder's article from Twitter's 6th (back in 2012), Happy 6th Birthday, Twitter! 


Twitter hasn't changed much with the exception of it's double size character limit, from 140 to 280, and itsphenomenal growth which is currently at 320 million users (February 2016), a usage increase of over 11% vs. last year and +60% increase in the amount of tweets per day.

Last year Twitter recently reported they have 288 million active monthly users and 500 million tweets per day https://about.twitter.com/company.

This year, according to DMR stats, Twitter sees 100 million users log in each day and as of February 10, 2016 there are 320 million people using twitterand 1.3 billion registered Twitter users.

Surprisingly, less than 1/4th are U.S. (23% or 62 million), and over 3/4ths of these users (77% or 209 million) are outside the U.S. According to many resources including Mashable and SocialMedia, Twitter had about 200 million accounts a year ago (2014), and averaged 400M tweets per day. While this statistic may be debatable since others including Mashable indicate that Twitter has over 500 million, Twitter itself has reported that as of February 2013, they have 200 million users. Not surprisingly, 80% of Twitter active users (400 million) are mobile.

Below is the original blog post written back on September 22, 2009 all about Twitter: Everything's the same except for the updated photo and of course the character-limit is now 280.

Twitter, a micro-blog with a 140-character-limit blurb known as a “tweet” having potential to create a chain of social media networking events that can lead to exponentially larger alterations of social media networking instances. Twittering appears to have maximized the power of connecting. In less than 4 years, it is  estimated that there are over 250 million twitter accounts worldwide.

But if you think that Twitter and the bird’s far reaching effect is enough to make your media campaign a success, try spreading your wings and flying. You just might find yourself in a nose-dive!

Of course, everyone is twittering, with hopes of creating shifts in perspectives that will lead to greater connections, better businesses and stronger communities.

It’s been said that a sea gull’s simple flap of a wing can change weather, and so too a simple tweet can create ripple effects in the customers, employees, friends, colleagues and even those people and entities that you have never known and now suddenly have become your followers.

Why then are there still no analytics for measuring effectiveness, or tried and true processes and marketing solutions from this bird?

Although Twitter’s wide massive appeal has grown so quickly in such a brief time, it is still considered new. Twitter became available to the public in 2006 but really gained momentum in April 2007. According to Wikipedia “The tipping point for Twitter's popularity was the 2007 South by Southwest, SXSW, festival. During the event usage went from 20,000 tweets per day to 60,000.” This all occurring after the Web 2.0 buzz of 2006, which arose 2 years after the first Web 2.0 Oreilly Conference, October 5 – 7, 2004, at the Hotel Nikko in San Francisco, CA.

Today, there are many factors that contribute to the success of a social networking marketing campaign and Twitter is just one of the many digital integrated marketing tools. Besides having experience, skill and passion about what you are communicating, successful social media marketing requires a well thought out, detailed, marketing plan and timeline. Even with all this, there are still no guarantees; What works for one company or person  may not be as effective for another.

While there are no magic bullets that will guarantee the overall success of your campaign, below you will find a listing of some helpful tips to guide you through the process of integrating twittering into your corporate digital marketing programs:

1. Create momentum with effective communications and set up kick-off meetings well in advance of your deliverables

2. Optimal participation is key. Schedule regular (weekly or bi-weekly) meetings (virtual or in person) and involve as many employees/departments in your organization.

3. Ensure that your meeting handouts include guidelines for branding specs, e.g., having company logo included on all tweets, regardless of whether a company is using different blog/tweet names for different products,/themes, etc., appropriate tone, buzzwords, keywords, etc.

4. If your social marketing media campaign calls for multiple bloggers and twitterers, make sure your respective tweet names match respective tweet blogs; This information should all be mapped out (e.g., spreadsheet) and incorporated into your digital marketing plan alongside all of the other marketing tools you will be integrating

5. Use common sense and discuss best practice to ensure employee tweeters know their leaps and bounds when contributing to avoid compromising your blogs/tweets integrity and reputation

6. Tie in tweets with your company’s blogs – an example is how Martha Stewart’s tips, ideas, etc., from her blog into tweets – again, not necessarily coming from someone from her company, but created such a brand following that followers as well as employees include her ideas in their blogs

7. Understand and learn of the importance of following potential customers, existing customers, vendors, suppliers, etc.

8. Incorporate short and simple auto-respond tweets for new followers – assuring real-time reply in the event no one is able to respond immediately; Although the majority of folks recommend not using auto-responds, my suggestion is to test the waters but keep auto-responds short, thanking them for connecting and sharing relevant information.  If you feel auto-responding is working against you, simply remove it. At least you can say you gave it a try.

9. Understand the importance of hashtags and other application enhancements and use them carefully. E.g., including hashtags in your tweets, e.g., #followfriday; and applications, Tweet Meme, etc. There are pros and cons to hashtags - some folks feel the short 140-character blurbs get distorted from the #hashtag symbol while others are embracing it. So far, I haven't been incorporating hashtags into my tweets. I plan on giving #hashtags a try soon.

10. If you are interested in following please feel free to follow me on Twitter at www.twitter.com/gbdaly

"Twitter reaches the BIG ### today! Happy Tweet-Day to you!" is part of the "evergreen marketing insighter" series by Gloria Buono-Daly This blog is updated every year on Twitter's birthday and was originally written by Gloria Buono Daly (c) 2009.

#LoveTwitter - Twitter reaches the BIG 010 - Happy Tweet-Day to you (March 21, 2016) - Thanks everyone for making history!

See Twitter's 10th Birthday video thanking everyone.

TWITTER LOVES EVERYONE! Happy 10th B-Day Twitter #LoveTwitter

Twitter thanks everyone on it's 10th birthday for making history! Twitter has a very thoughtful and symbolic video celebrating 10th birthday.

Still no definitive business model nor any $ profits yet Twitter continues to spread wings, ripple effects and much intrigue!

Why can't politicians be like Twitter?

Wishing TWITTER many more twitterers, tweets and TweetDays!


According to Stan Schroeder, writer of Mashable, Twitter's B-Day is today -- last year I was wrong, I thought it was March 22nd, but it's indeed March 21st -- the first day co-founder Jack Dorsey tweeted his very first tweet.

Here is Schroeder's article from Twitter's 6th (back in 2012), Happy 6th Birthday, Twitter!


Twitter hasn't changed much with the exception of it's phenomenal growth which is currently at 320 million users (February 2016), a usage increase of over 11% vs. last year and +60% increase in the amount of tweets per day.

Last year Twitter recently reported they have 288 million active monthly users and 500 million tweets per day https://about.twitter.com/company.

This year, according to DMR stats, Twitter sees 100 million users log in each day and as of February 10, 2016 there are 320 million people using twitterand 1.3 billion registered Twitter users.

Surprisingly, less than 1/4th are U.S. (23% or 62 million), and over 3/4ths of these users (77% or 209 million) are outside the U.S. According to many resources including Mashable and SocialMedia, Twitter had about 200 million accounts a year ago (2014), and averaged 400M tweets per day. While this statistic may be debatable since others including Mashable indicate that Twitter has over 500 million, Twitter itself has reported that as of February 2013, they have 200 million users. Not surprisingly, 80% of Twitter active users (400 million) are mobile.

Below is the original blog post written back on September 22, 2009 all about Twitter:

Twitter, a micro-blog with a 140-character-limit blurb known as a “tweet” having potential to create a chain of social media networking events that can lead to exponentially larger alterations of social media networking instances. Twittering appears to have maximized the power of connecting. In less than 4 years, it is  estimated that there are over 250 million twitter accounts worldwide.

But if you think that Twitter and the bird’s far reaching effect is enough to make your media campaign a success, try spreading your wings and flying. You just might find yourself in a nose-dive!

Of course, everyone is twittering, with hopes of creating shifts in perspectives that will lead to greater connections, better businesses and stronger communities.

It’s been said that a sea gull’s simple flap of a wing can change weather, and so too a simple tweet can create ripple effects in the customers, employees, friends, colleagues and even those people and entities that you have never known and now suddenly have become your followers.

Why then are there still no analytics for measuring effectiveness, or tried and true processes and marketing solutions from this bird?

Although Twitter’s wide massive appeal has grown so quickly in such a brief time, it is still considered new. Twitter became available to the public in 2006 but really gained momentum in April 2007. According to Wikipedia “The tipping point for Twitter's popularity was the 2007 South by Southwest, SXSW, festival. During the event usage went from 20,000 tweets per day to 60,000.” This all occurring after the Web 2.0 buzz of 2006, which arose 2 years after the first Web 2.0 Oreilly Conference, October 5 – 7, 2004, at the Hotel Nikko in San Francisco, CA.

Today, there are many factors that contribute to the success of a social networking marketing campaign and Twitter is just one of the many digital integrated marketing tools. Besides having experience, skill and passion about what you are communicating, successful social media marketing requires a well thought out, detailed, marketing plan and timeline. Even with all this, there are still no guarantees; What works for one company or person  may not be as effective for another.

While there are no magic bullets that will guarantee the overall success of your campaign, below you will find a listing of some helpful tips to guide you through the process of integrating twittering into your corporate digital marketing programs:

1. Create momentum with effective communications and set up kick-off meetings well in advance of your deliverables

2. Optimal participation is key. Schedule regular (weekly or bi-weekly) meetings (virtual or in person) and involve as many employees/departments in your organization.

3. Ensure that your meeting handouts include guidelines for branding specs, e.g., having company logo included on all tweets, regardless of whether a company is using different blog/tweet names for different products,/themes, etc., appropriate tone, buzzwords, keywords, etc.

4. If your social marketing media campaign calls for multiple bloggers and twitterers, make sure your respective tweet names match respective tweet blogs; This information should all be mapped out (e.g., spreadsheet) and incorporated into your digital marketing plan alongside all of the other marketing tools you will be integrating

5. Use common sense and discuss best practice to ensure employee tweeters know their leaps and bounds when contributing to avoid compromising your blogs/tweets integrity and reputation

6. Tie in tweets with your company’s blogs – an example is how Martha Stewart’s tips, ideas, etc., from her blog into tweets – again, not necessarily coming from someone from her company, but created such a brand following that followers as well as employees include her ideas in their blogs

7. Understand and learn of the importance of following potential customers, existing customers, vendors, suppliers, etc.

8. Incorporate short and simple auto-respond tweets for new followers – assuring real-time reply in the event no one is able to respond immediately; Although the majority of folks recommend not using auto-responds, my suggestion is to test the waters but keep auto-responds short, thanking them for connecting and sharing relevant information.  If you feel auto-responding is working against you, simply remove it. At least you can say you gave it a try.

9. Understand the importance of hashtags and other application enhancements and use them carefully. E.g., including hashtags in your tweets, e.g., #followfriday; and applications, Tweet Meme, etc. There are pros and cons to hashtags - some folks feel the short 140-character blurbs get distorted from the #hashtag symbol while others are embracing it. So far, I haven't been incorporating hashtags into my tweets. I plan on giving #hashtags a try soon.

10. If you are interested in following please feel free to follow me on Twitter at www.twitter.com/gbdaly

"Twitter reaches the BIG 009 today! Happy Tweet-Day to you!" is part of the "evergreen marketing insighter" series by Gloria Buono-Daly This blog is updated every year on Twitter's birthday and was originally written by Gloria Buono Daly (c) 2009.

Twitter reaches the BIG 009 on first day of Spring! Happy Tweet-Day to you! March 21, 2015

Happy 9th B-Day Twitter.

Still no definitive business model or $ profit yet Twitter continues to spread wings, ripple effects and much intrigue! Wishing you many more twitterers, tweets and TweetDays!

According to Stan Schroeder, writer of Mashable, Twitter's B-Day is today -- last year I was wrong, I thought it was March 22nd, but it's indeed March 21st -- the first day co-founder Jack Dorsey tweeted his very first tweet. Here is Schroeder's article from Twitter's 6th (back in 2012), Happy 6th Birthday, Twitter!

Twitter hasn't changed much with the exception of it's phenomenal growth which is currently at +31% usage increase in the past year and +25% increase in the amount of tweets per day. Twitter recently reported they have 288 million active monthly users and 500 million tweets per day https://about.twitter.com/company.

Surprisingly, less than 1/4th are U.S. (23% or 62 million), and over 3/4ths of these users (77% or 209 million) are outside the U.S. According to many resources including Mashable and SocialMedia, Twitter had about 200 million accounts a year ago (2014), and averaged 400M tweets per day. While this statistic may be debatable since others including Mashable indicate that Twitter has over 500 million, Twitter itself has reported that as of February 2013, they have 200 million users. Not surprisingly, 80% of Twitter active users (400 million) are mobile.Below is a blog I wrote back in 2009 all about Twitter:

Twitter, a micro-blog with a 140-character-limit blurb known as a “tweet” having potential to create a chain of social media networking events that can lead to exponentially larger alterations of social media networking instances. Twittering appears to have maximized the power of connecting. In less than 4 years, it is  estimated that there are over 250 million twitter accounts worldwide.

But if you think that Twitter and the bird’s far reaching effect is enough to make your media campaign a success, try spreading your wings and flying. You just might find yourself in a nose-dive!

Of course, everyone is twittering, with hopes of creating shifts in perspectives that will lead to greater connections, better businesses and stronger communities.

It’s been said that a sea gull’s simple flap of a wing can change weather, and so too a simple tweet can create ripple effects in the customers, employees, friends, colleagues and even those people and entities that you have never known and now suddenly have become your followers.

Why then are there still no analytics for measuring effectiveness, or tried and true processes and marketing solutions from this bird?

Although Twitter’s wide massive appeal has grown so quickly in such a brief time, it is still considered new. Twitter became available to the public in 2006 but really gained momentum in April 2007. According to Wikipedia “The tipping point for Twitter's popularity was the 2007 South by Southwest, SXSW, festival. During the event usage went from 20,000 tweets per day to 60,000.” This all occurring after the Web 2.0 buzz of 2006, which arose 2 years after the first Web 2.0 Oreilly Conference, October 5 – 7, 2004, at the Hotel Nikko in San Francisco, CA.

Today, there are many factors that contribute to the success of a social networking marketing campaign and Twitter is just one of the many digital integrated marketing tools. Besides having experience, skill and passion about what you are communicating, successful social media marketing requires a well thought out, detailed, marketing plan and timeline. Even with all this, there are still no guarantees; What works for one company or person  may not be as effective for another.

While there are no magic bullets that will guarantee the overall success of your campaign, below you will find a listing of some helpful tips to guide you through the process of integrating twittering into your corporate digital marketing programs:

1. Create momentum with effective communications and set up kick-off meetings well in advance of your deliverables

2. Optimal participation is key. Schedule regular (weekly or bi-weekly) meetings (virtual or in person) and involve as many employees/departments in your organization.

3. Ensure that your meeting handouts include guidelines for branding specs, e.g., having company logo included on all tweets, regardless of whether a company is using different blog/tweet names for different products,/themes, etc., appropriate tone, buzzwords, keywords, etc.

4. If your social marketing media campaign calls for multiple bloggers and twitterers, make sure your respective tweet names match respective tweet blogs; This information should all be mapped out (e.g., spreadsheet) and incorporated into your digital marketing plan alongside all of the other marketing tools you will be integrating

5. Use common sense and discuss best practice to ensure employee tweeters know their leaps and bounds when contributing to avoid compromising your blogs/tweets integrity and reputation

6. Tie in tweets with your company’s blogs – an example is how Martha Stewart’s tips, ideas, etc., from her blog into tweets – again, not necessarily coming from someone from her company, but created such a brand following that followers as well as employees include her ideas in their blogs

7. Understand and learn of the importance of following potential customers, existing customers, vendors, suppliers, etc.

8. Incorporate short and simple auto-respond tweets for new followers – assuring real-time reply in the event no one is able to respond immediately; Although the majority of folks recommend not using auto-responds, my suggestion is to test the waters but keep auto-responds short, thanking them for connecting and sharing relevant information.  If you feel auto-responding is working against you, simply remove it. At least you can say you gave it a try.

9. Understand the importance of hashtags and other application enhancements and use them carefully. E.g., including hashtags in your tweets, e.g., #followfriday; and applications, Tweet Meme, etc. There are pros and cons to hashtags - some folks feel the short 140-character blurbs get distorted from the #hashtag symbol while others are embracing it. So far, I haven't been incorporating hashtags into my tweets. I plan on giving #hashtags a try soon.

10. If you are interested in following please feel free to follow me on Twitter at www.twitter.com/gbdaly

"Twitter reaches the BIG 009 today! Happy Tweet-Day to you!" is part of the "evergreen marketing insighter" series by Gloria Buono-Daly This blog is updated every year on Twitter's birthday and was originally written by Gloria Buono Daly (c) 2009.

Twitter reaches the BIG 008 today! Happy Tweet-Day to you!

Happy 8th B-Day Twitter.

Still no definitive business model or $ profit yet Twitter continues to spread wings, ripple effects and much intrigue! Wishing you many more twitterers, tweets and TweetDays!

According to Stan Schroeder, writer of Mashable, Twitter's B-Day is today -- last year I was wrong, I thought it was March 22nd, but it's indeed March 21st -- the first day co-founder Jack Dorsey tweeted his very first tweet. Here is Schroeder's article from Twitter's 6th, Happy 6th Birthday, Twitter!

Twitter hasn't changed much with the exception of it's phenomenal growth. According to many resources including Mashable and SocialMedia, Twitter has about 200 million accounts and averages 400M tweets per day. While this statistic may be debatable since others including Mashable indicate that Twitter has over 500 million, Twitter itself has reported that as of February 2013, they have 200 million users.

Below is a repost from the original Twitter article from the AllThingsDigitalMarketing blog as posted on September 22, 2009.

Twitter, a micro-blog with a 140-character-limit blurb known as a “tweet” having potential to create a chain of social media networking events that can lead to exponentially larger alterations of social media networking instances. Twittering appears to have maximized the power of connecting. In less than 4 years, it is  estimated that there are over 250 million twitter accounts worldwide.

But if you think that Twitter and the bird’s far reaching effect is enough to make your media campaign a success, try spreading your wings and flying. You just might find yourself in a nose-dive!

Of course, everyone is twittering, with hopes of creating shifts in perspectives that will lead to greater connections, better businesses and stronger communities.

It’s been said that a sea gull’s simple flap of a wing can change weather, and so too a simple tweet can create ripple effects in the customers, employees, friends, colleagues and even those people and entities that you have never known and now suddenly have become your followers.

Why then are there still no analytics for measuring effectiveness, or tried and true processes and marketing solutions from this bird?

Although Twitter’s wide massive appeal has grown so quickly in such a brief time, it is still considered new. Twitter became available to the public in 2006 but really gained momentum in April 2007. According to Wikipedia “The tipping point for Twitter's popularity was the 2007 South by Southwest, SXSW, festival. During the event usage went from 20,000 tweets per day to 60,000.” This all occurring after the Web 2.0 buzz of 2006, which arose 2 years after the first Web 2.0 Oreilly Conference, October 5 – 7, 2004, at the Hotel Nikko in San Francisco, CA.

Today, there are many factors that contribute to the success of a social networking marketing campaign and Twitter is just one of the many digital integrated marketing tools. Besides having experience, skill and passion about what you are communicating, successful social media marketing requires a well thought out, detailed, marketing plan and timeline. Even with all this, there are still no guarantees; What works for one company or person  may not be as effective for another.

While there are no magic bullets that will guarantee the overall success of your campaign, below you will find a listing of some helpful tips to guide you through the process of integrating twittering into your corporate digital marketing programs:

1. Create momentum with effective communications and set up kick-off meetings well in advance of your deliverables

2. Optimal participation is key. Schedule regular (weekly or bi-weekly) meetings (virtual or in person) and involve as many employees/departments in your organization.

3. Ensure that your meeting handouts include guidelines for branding specs, e.g., having company logo included on all tweets, regardless of whether a company is using different blog/tweet names for different products,/themes, etc., appropriate tone, buzzwords, keywords, etc.

4. If your social marketing media campaign calls for multiple bloggers and twitterers, make sure your respective tweet names match respective tweet blogs; This information should all be mapped out (e.g., spreadsheet) and incorporated into your digital marketing plan alongside all of the other marketing tools you will be integrating

5. Use common sense and discuss best practice to ensure employee tweeters know their leaps and bounds when contributing to avoid compromising your blogs/tweets integrity and reputation

6. Tie in tweets with your company’s blogs – an example is how Martha Stewart’s tips, ideas, etc., from her blog into tweets – again, not necessarily coming from someone from her company, but created such a brand following that followers as well as employees include her ideas in their blogs

7. Understand and learn of the importance of following potential customers, existing customers, vendors, suppliers, etc.

8. Incorporate short and simple auto-respond tweets for new followers – assuring real-time reply in the event no one is able to respond immediately; Although the majority of folks recommend not using auto-responds, my suggestion is to test the waters but keep auto-responds short, thanking them for connecting and sharing relevant information.  If you feel auto-responding is working against you, simply remove it. At least you can say you gave it a try.

9. Understand the importance of hashtags and other application enhancements and use them carefully. E.g., including hashtags in your tweets, e.g., #followfriday; and applications, Tweet Meme, etc. There are pros and cons to hashtags - some folks feel the short 140-character blurbs get distorted from the #hashtag symbol while others are embracing it. So far, I haven't been incorporating hashtags into my tweets. I plan on giving #hashtags a try soon.

10. If you are interested in following please feel free to follow me on Twitter at www.twitter.com/gbdaly

"Twitter reaches the BIG 008 today! Happy Tweet-Day to you!" is part of the "evergreen marketing insighter" series by Gloria Buono-Daly written by Gloria Buono Daly (c) 2009

Twitter reaches the BIG 007 today! Happy Tweet-Day to you!

Happy 7th B-Day Twitter.

Still no definitive business model or $ profit yet Twitter continues to spread wings, ripple effects and much intrigue! Wishing you many more twitterers, tweets and TweetDays!

According to Stan Schroeder, writer of Mashable, Twitter's B-Day is today -- last year I was wrong, I thought it was March 22nd. His article from Twitter's 6th, Happy 6th Birthday, Twitter!

Twitter hasn't changed much with the exception of it's phenomenal growth. According to many resources including Mashable and SocialMedia, Twitter has about 200 million accounts and averages 400M tweets per day. Below is a blog from 2009 all about Twitter:

Twitter, a micro-blog with a 140-character-limit blurb known as a “tweet” having potential to create a chain of social media networking events that can lead to exponentially larger alterations of social media networking instances. Twittering appears to have maximized the power of connecting. In less than 4 years, it is  estimated that there are over 250 million twitter accounts worldwide.

But if you think that Twitter and the bird’s far reaching effect is enough to make your media campaign a success, try spreading your wings and flying. You just might find yourself in a nose-dive!

Of course, everyone is twittering, with hopes of creating shifts in perspectives that will lead to greater connections, better businesses and stronger communities.

It’s been said that a sea gull’s simple flap of a wing can change weather, and so too a simple tweet can create ripple effects in the customers, employees, friends, colleagues and even those people and entities that you have never known and now suddenly have become your followers.

Why then are there still no analytics for measuring effectiveness, or tried and true processes and marketing solutions from this bird?

Although Twitter’s wide massive appeal has grown so quickly in such a brief time, it is still considered new. Twitter became available to the public in 2006 but really gained momentum in April 2007. According to Wikipedia “The tipping point for Twitter's popularity was the 2007 South by Southwest, SXSW, festival. During the event usage went from 20,000 tweets per day to 60,000.” This all occurring after the Web 2.0 buzz of 2006, which arose 2 years after the first Web 2.0 Oreilly Conference, October 5 – 7, 2004, at the Hotel Nikko in San Francisco, CA.

Today, there are many factors that contribute to the success of a social networking marketing campaign and Twitter is just one of the many digital integrated marketing tools. Besides having experience, skill and passion about what you are communicating, successful social media marketing requires a well thought out, detailed, marketing plan and timeline. Even with all this, there are still no guarantees; What works for one company or person  may not be as effective for another.

While there are no magic bullets that will guarantee the overall success of your campaign, below you will find a listing of some helpful tips to guide you through the process of integrating twittering into your corporate digital marketing programs:

1. Create momentum with effective communications and set up kick-off meetings well in advance of your deliverables

2. Optimal participation is key. Schedule regular (weekly or bi-weekly) meetings (virtual or in person) and involve as many employees/departments in your organization.

3. Ensure that your meeting handouts include guidelines for branding specs, e.g., having company logo included on all tweets, regardless of whether a company is using different blog/tweet names for different products,/themes, etc., appropriate tone, buzzwords, keywords, etc.

4. If your social marketing media campaign calls for multiple bloggers and twitterers, make sure your respective tweet names match respective tweet blogs; This information should all be mapped out (e.g., spreadsheet) and incorporated into your digital marketing plan alongside all of the other marketing tools you will be integrating

5. Use common sense and discuss best practice to ensure employee tweeters know their leaps and bounds when contributing to avoid compromising your blogs/tweets integrity and reputation

6. Tie in tweets with your company’s blogs – an example is how Martha Stewart’s tips, ideas, etc., from her blog into tweets – again, not necessarily coming from someone from her company, but created such a brand following that followers as well as employees include her ideas in their blogs

7. Understand and learn of the importance of following potential customers, existing customers, vendors, suppliers, etc.

8. Incorporate short and simple auto-respond tweets for new followers – assuring real-time reply in the event no one is able to respond immediately; Although the majority of folks recommend not using auto-responds, my suggestion is to test the waters but keep auto-responds short, thanking them for connecting and sharing relevant information.  If you feel auto-responding is working against you, simply remove it. At least you can say you gave it a try.

9. Understand the importance of hashtags and other application enhancements and use them carefully. E.g., including hashtags in your tweets, e.g., #followfriday; and applications, Tweet Meme, etc. There are pros and cons to hashtags - some folks feel the short 140-character blurbs get distorted from the #hashtag symbol while others are embracing it. So far, I haven't been incorporating hashtags into my tweets. I plan on giving #hashtags a try soon.

10. If you are interested in following please feel free to follow me on Twitter at www.twitter.com/gbdaly

written by Gloria Buono Daly (c) 2009

Cloudforce New York - November 30, 2011: You should have been there!

Corporate Overview and the Social Enterprise

See what you missed by viewing opening keynote from Salesforce.com Chairman and CEO Marc Benioff. Benioff opened Cloudforce New York with a corporate overview and an explanation of the social enterprise concept. Burberry CEO Angela Ahrendts also appears, offering a birds eye view of the luxury brand's social transformation. Recorded live from New York's Javits Center on November 30, 2011, this is part one of an eight video series.

SMWF - North America, November 1 – 2, 2011: You should have been there!

See what you missed by reading some highlights of the SMWF (Social Media World Forum) - North America in NYC at The Jacob Javits Conference Center November 1st – 2nd, 2011.

The theme for this year’s SMWF conference was “Engage with the world of Social Media Marketing.”

On Tuesday, November 1st, over 2,500 professionals in all things digital and social media filled the exhibit hall at New York City’s Javits Centre to attend two days of one of the most premiere interactive conferences, SMWF. New to this year's event were panel discussion formats, tweet up panels, on stage interviews, open 'Q&A' portions, audience sourcing debates and break-out group discussions enabling attendees to explore in-depth the key social media platforms, and how they can enhance marketing.

There were over 100 leading social media speakers that read like a who’s who from all things digital marketers, social networks and brands providing a wealth of presentations about brand case studies with intensive workshops and plenty of networking among cutting edge players. The goal of the conference was to inform, interact, inspire and share how deeply social media can assist our businesses in connecting with and engaging customers. Mission accomplished!


"Track highlights included:
• Integrating social media into your marketing plan, and building your social media marketing toolbox
• How Social Media is being used for brand building
• How to engage with customers though Mobile Social Media and social media with mobile apps
• Building your Facebook, Linkedin, & Twitter marketing strategies
• Location based marketing
• Social Shopping - new influencers, voucher offers and real time social shopping
• B2B social media marketing
• Social TV – how social media is changing the way we interact with the TV
• Social CRM – internal social media, community building and management
• Top tips on selecting your Social Media Agency – the role of who does social media within your organisation
• Best practices for delivering PR campaigns across multiple Social Media platforms
• The new buzz word “Social Search”
• The Socialisation of the Internet with the impact of social credits and the open graph approach
• Social Gaming & Virtual Currencies
• Examining the differences between the Social Media market and other parts of the world
• Twitter applications and mash ups examined"

For many businesses, the trick is not just monitoring their social media conversations, but the ability to manage multiple social channels by combining elements of customer service, marketing and PR into a integrated customer and brand centric unit.

Among the booths I stopped by was Badgeville, an innovative social loyalty smart gamification platform. Using Badgeville, brands can reward users with real time achievements and reputation while at the same time driving user behavior, achieving business goals and measuring and optimizing user engagement. Badgeville looks like a fun way to keep customers connected to your brand.

Next up was a presentation by Jane Schactel, Director of Social Media for Bing and Matt Britton, founder and CEO of Mr. Youth.

Jane discussed the importance of two-way communications with users of products and the way users of social media tend to fall into four categories:


► Observers - not engaged but curious - like lurking;
► Fans who follow the brand and interact;
► Evangelists - people who actively post positive reviews/info about the brand, i.e., Twitter, Facebook, blogs, etc.;
► Ambassadors - often celebrities or public figures and often paid for their endorsement.


The consumer-centric brand requires four things:.
1. Utility - meet a customer need;
2. Entertainment - publish content your users will enjoy but remember this is NOT a commercial;
3. Reward - reward users with coupons, contest prizes, etc.;
4. Recognition - give loyal users badges, a feature on the site, a special offer, etc.

Parting thoughts: Social media can give more relevance to search and search can give more credence to social media.

Lastly, I visited the Meltwater Buzz Booth, a social media monitoring platform. Melanie Zachariades explained how Meltwater Buzz can help you mine your social media mentions and gain insight from them.

So what do you think the long range effects of social media will be on brands? Twitter, Facebook, Tumblr, and a host of others are changing the ways businesses see and interact with their customers.

Many thanks to SMWF for continuing to provide such informative and exciting conferences!

by Carol Nissen
Writer, AllThingsDigitalMarketing.com
Digital Advertising and Marketing Director, Rhythm Dynamics

For more information visit: SOCIAL MEDIA WORLD FORUM
“Social Media World Forum is the leading social media marketing event that connects marketers, digital brand managers, agencies, monitoring, pr, gaming, tv, mobile and many other practioners and sectors embracing social media marketing. Running in London, New York, Cape Town, Dubai & Singapore, the SWMF event covers key areas such as building your social media marketing plan, social crm, social shopping, social search, monitoring & measurement, B2B social media, location based marketing, social tv, social reputation, community building, crisis management, gaming & virtual currencies, mobile social media and much more. Each social media series event will get right into the nitty gritty of these changes, giving delegates a way to learn, engage, debate and understand the latest in social media marketing. Our aim is to bring together the Social Media community worldwide to debate the hot topics, and network within a free to attend exhibition format. A fully packed agenda looking into how brands can use social media as a marketing tool, the latest tips and tricks, how brands are moderating and measuring their conversations and results, and how the major social networks are positioning themselves within the market.” For more information visit http://www.socialmedia-forum.com/

Twitter Turns 5 Today - Happy Birthday to You.

Would you believe it, today is Twitter's 5th B-Day.

Still no definitive business model or $ profit yet Twitter continues to spread wings and ripple effects! Wishing you many more twitterers, tweets and B-Days!!!

Below is a blog from 2009 all about Twitter

Twitter, a micro-blog with a 140-character-limit blurb known as a “tweet” having potential to create a chain of social media networking events that can lead to exponentially larger alterations of social media networking instances. Twittering appears to have maximized the power of connecting. In less than 4 years, it is  estimated that there are over 250 million twitter accounts worldwide.

But if you think that Twitter and the bird’s far reaching effect is enough to make your media campaign a success, try spreading your wings and flying. You just might find yourself in a nose-dive!

Of course, everyone is twittering, with hopes of creating shifts in perspectives that will lead to greater connections, better businesses and stronger communities.

It’s been said that a sea gull’s simple flap of a wing can change weather, and so too a simple tweet can create ripple effects in the customers, employees, friends, colleagues and even those people and entities that you have never known and now suddenly have become your followers.

Why then are there still no analytics for measuring effectiveness, or tried and true processes and marketing solutions from this bird?

Although Twitter’s wide massive appeal has grown so quickly in such a brief time, it is still considered new. Twitter became available to the public in 2006 but really gained momentum in April 2007. According to Wikipedia “The tipping point for Twitter's popularity was the 2007 South by Southwest, SXSW, festival. During the event usage went from 20,000 tweets per day to 60,000.” This all occurring after the Web 2.0 buzz of 2006, which arose 2 years after the first Web 2.0 Oreilly Conference, October 5 – 7, 2004, at the Hotel Nikko in San Francisco, CA.

Today, there are many factors that contribute to the success of a social networking marketing campaign and Twitter is just one of the many digital integrated marketing tools. Besides having experience, skill and passion about what you are communicating, successful social media marketing requires a well thought out, detailed, marketing plan and timeline. Even with all this, there are still no guarantees; What works for one company or person  may not be as effective for another.

While there are no magic bullets that will guarantee the overall success of your campaign, below you will find a listing of some helpful tips to guide you through the process of integrating twittering into your corporate digital marketing programs:

1. Create momentum with effective communications and set up kick-off meetings well in advance of your deliverables

2. Optimal participation is key. Schedule regular (weekly or bi-weekly) meetings (virtual or in person) and involve as many employees/departments in your organization.

3. Ensure that your meeting handouts include guidelines for branding specs, e.g., having company logo included on all tweets, regardless of whether a company is using different blog/tweet names for different products,/themes, etc., appropriate tone, buzzwords, keywords, etc.

4. If your social marketing media campaign calls for multiple bloggers and twitterers, make sure your respective tweet names match respective tweet blogs; This information should all be mapped out (e.g., spreadsheet) and incorporated into your digital marketing plan alongside all of the other marketing tools you will be integrating

5. Use common sense and discuss best practice to ensure employee tweeters know their leaps and bounds when contributing to avoid compromising your blogs/tweets integrity and reputation

6. Tie in tweets with your company’s blogs – an example is how Martha Stewart’s tips, ideas, etc., from her blog into tweets – again, not necessarily coming from someone from her company, but created such a brand following that followers as well as employees include her ideas in their blogs

7. Understand and learn of the importance of following potential customers, existing customers, vendors, suppliers, etc.

8. Incorporate short and simple auto-respond tweets for new followers – assuring real-time reply in the event no one is able to respond immediately; Although the majority of folks recommend not using auto-responds, my suggestion is to test the waters but keep auto-responds short, thanking them for connecting and sharing relevant information.  If you feel auto-responding is working against you, simply remove it. At least you can say you gave it a try.

9. Understand the importance of hashtags and other application enhancements and use them carefully. E.g., including hashtags in your tweets, e.g., #followfriday; and applications, Tweet Meme, etc. There are pros and cons to hashtags - some folks feel the short 140-character blurbs get distorted from the #hashtag symbol while others are embracing it. So far, I haven't been incorporating hashtags into my tweets. I plan on giving #hashtags a try soon.

10. If you are interested in following please feel free to follow me on Twitter at www.twitter.com/gbdaly

written by Gloria Buono Daly (c) 2009

Look at the social media tool I found at Web 2 Expo in New York City

On Wednesday, November 18th while at the Web 2.0 Conference at the Jacob Javits Center in New York City, I found a social media tool at exhibitor booth, The Social Collective. This company was involved with the hosted social networking and scheduling software that powered the SXSW and Oracle OpenWorld conferences. Their newest product, CrowdCampaign, is a social tool that aids businesses, non-profits and any person interested in building its brand and reaching its target demographic through the use of Twitter.

Clinton Bonner of The Social Collective, got involved in social media networking while working with a company called Topcoder, Inc. “They have a 200,000 person community of software developers and they host global competition. They use marketing proliferation and the know-how-of-the-crowd to get things done. And that’s how I ended up in social media marketing and crowdsourcing,” says Bonner.

When asked where he thinks Web 3.0 will be going versus Web 2.0, Bonner believes it is all about sensors integrated with social media networks. “They call it the Web of things, the sensors telling humans how to do things more efficiently and better and that’s what the next version will bring,” Bonner adds.

As an online marketer specializing in all things digital marketing and volunteer for many non-profit events where budgets are tight, I can envision “CrowdCampaign,” a valuable social tool for building a community while building brands and increasing activity 24/7. For more information call Clinton Bonner at 860-608-9074 or go to: http:crowdcampaign.com, http://twitter.com/crowdcampaign

written by Gloria Buono Daly (c) 2009