#LoveTwitter - Twitter almost a teen; Reaches the BIG 012 on March 21st: Happy Tweet-Day to you (March 21, 2018) - Twitter thanks everyone for making history!

Happy Tweet Day Twitter! Below are screen captures of tweets taken from Twitter's big 010. Will update with Happy 12th tweet picks soon.

Below is the original article all about Twitter and the Ripple Effect from September 22, 2009. Enjoy and happy tweeting!!

Did you know that the year 2017 marked the year Twitter would become major news and social? Also, the year when message size doubled to 280 characters for all languages (TechCrunch, 11/7/2017) except Japanese, Korean and Chinese languages. As of 216, Twitter had more than 319 million monthly active users (USA Today, 10/26/2017). During our 2016 U.S. presidential election, Twitter became the largest source of breaking news with a record-breaking 40 million election-related tweets sent by 10 p.m. (The New York Times, 11/8/2016).

See Twitter's 10th Birthday video thanking everyone.

TWITTER LOVES EVERYONE! Happy 10th B-Day Twitter #LoveTwitter

Twitter thanks everyone on it's 10th birthday for making history! Twitter has a very thoughtful and symbolic video celebrating 10th birthday.

Still no definitive business model nor any $ profits yet Twitter continues to spread wings, ripple effects and much intrigue!

Why can't politicians be like Twitter?

Wishing TWITTER many more twitterers, tweets and TweetDays!


According to Stan Schroeder, writer of Mashable, Twitter's B-Day is today -- last year I was wrong, I thought it was March 22nd, but it's indeed March 21st -- the first day co-founder Jack Dorsey tweeted his very first tweet.

Here is Schroeder's article from Twitter's 6th (back in 2012), Happy 6th Birthday, Twitter! 


Twitter hasn't changed much with the exception of it's double size character limit, from 140 to 280, and itsphenomenal growth which is currently at 320 million users (February 2016), a usage increase of over 11% vs. last year and +60% increase in the amount of tweets per day.

Last year Twitter recently reported they have 288 million active monthly users and 500 million tweets per day https://about.twitter.com/company.

This year, according to DMR stats, Twitter sees 100 million users log in each day and as of February 10, 2016 there are 320 million people using twitterand 1.3 billion registered Twitter users.

Surprisingly, less than 1/4th are U.S. (23% or 62 million), and over 3/4ths of these users (77% or 209 million) are outside the U.S. According to many resources including Mashable and SocialMedia, Twitter had about 200 million accounts a year ago (2014), and averaged 400M tweets per day. While this statistic may be debatable since others including Mashable indicate that Twitter has over 500 million, Twitter itself has reported that as of February 2013, they have 200 million users. Not surprisingly, 80% of Twitter active users (400 million) are mobile.

Below is the original blog post written back on September 22, 2009 all about Twitter: Everything's the same except for the updated photo and of course the character-limit is now 280.

Twitter, a micro-blog with a 140-character-limit blurb known as a “tweet” having potential to create a chain of social media networking events that can lead to exponentially larger alterations of social media networking instances. Twittering appears to have maximized the power of connecting. In less than 4 years, it is  estimated that there are over 250 million twitter accounts worldwide.

But if you think that Twitter and the bird’s far reaching effect is enough to make your media campaign a success, try spreading your wings and flying. You just might find yourself in a nose-dive!

Of course, everyone is twittering, with hopes of creating shifts in perspectives that will lead to greater connections, better businesses and stronger communities.

It’s been said that a sea gull’s simple flap of a wing can change weather, and so too a simple tweet can create ripple effects in the customers, employees, friends, colleagues and even those people and entities that you have never known and now suddenly have become your followers.

Why then are there still no analytics for measuring effectiveness, or tried and true processes and marketing solutions from this bird?

Although Twitter’s wide massive appeal has grown so quickly in such a brief time, it is still considered new. Twitter became available to the public in 2006 but really gained momentum in April 2007. According to Wikipedia “The tipping point for Twitter's popularity was the 2007 South by Southwest, SXSW, festival. During the event usage went from 20,000 tweets per day to 60,000.” This all occurring after the Web 2.0 buzz of 2006, which arose 2 years after the first Web 2.0 Oreilly Conference, October 5 – 7, 2004, at the Hotel Nikko in San Francisco, CA.

Today, there are many factors that contribute to the success of a social networking marketing campaign and Twitter is just one of the many digital integrated marketing tools. Besides having experience, skill and passion about what you are communicating, successful social media marketing requires a well thought out, detailed, marketing plan and timeline. Even with all this, there are still no guarantees; What works for one company or person  may not be as effective for another.

While there are no magic bullets that will guarantee the overall success of your campaign, below you will find a listing of some helpful tips to guide you through the process of integrating twittering into your corporate digital marketing programs:

1. Create momentum with effective communications and set up kick-off meetings well in advance of your deliverables

2. Optimal participation is key. Schedule regular (weekly or bi-weekly) meetings (virtual or in person) and involve as many employees/departments in your organization.

3. Ensure that your meeting handouts include guidelines for branding specs, e.g., having company logo included on all tweets, regardless of whether a company is using different blog/tweet names for different products,/themes, etc., appropriate tone, buzzwords, keywords, etc.

4. If your social marketing media campaign calls for multiple bloggers and twitterers, make sure your respective tweet names match respective tweet blogs; This information should all be mapped out (e.g., spreadsheet) and incorporated into your digital marketing plan alongside all of the other marketing tools you will be integrating

5. Use common sense and discuss best practice to ensure employee tweeters know their leaps and bounds when contributing to avoid compromising your blogs/tweets integrity and reputation

6. Tie in tweets with your company’s blogs – an example is how Martha Stewart’s tips, ideas, etc., from her blog into tweets – again, not necessarily coming from someone from her company, but created such a brand following that followers as well as employees include her ideas in their blogs

7. Understand and learn of the importance of following potential customers, existing customers, vendors, suppliers, etc.

8. Incorporate short and simple auto-respond tweets for new followers – assuring real-time reply in the event no one is able to respond immediately; Although the majority of folks recommend not using auto-responds, my suggestion is to test the waters but keep auto-responds short, thanking them for connecting and sharing relevant information.  If you feel auto-responding is working against you, simply remove it. At least you can say you gave it a try.

9. Understand the importance of hashtags and other application enhancements and use them carefully. E.g., including hashtags in your tweets, e.g., #followfriday; and applications, Tweet Meme, etc. There are pros and cons to hashtags - some folks feel the short 140-character blurbs get distorted from the #hashtag symbol while others are embracing it. So far, I haven't been incorporating hashtags into my tweets. I plan on giving #hashtags a try soon.

10. If you are interested in following please feel free to follow me on Twitter at www.twitter.com/gbdaly

"Twitter reaches the BIG ### today! Happy Tweet-Day to you!" is part of the "evergreen marketing insighter" series by Gloria Buono-Daly This blog is updated every year on Twitter's birthday and was originally written by Gloria Buono Daly (c) 2009.

#LoveTwitter - Twitter reaches the BIG 010 - Happy Tweet-Day to you (March 21, 2016) - Thanks everyone for making history!

See Twitter's 10th Birthday video thanking everyone.

TWITTER LOVES EVERYONE! Happy 10th B-Day Twitter #LoveTwitter

Twitter thanks everyone on it's 10th birthday for making history! Twitter has a very thoughtful and symbolic video celebrating 10th birthday.

Still no definitive business model nor any $ profits yet Twitter continues to spread wings, ripple effects and much intrigue!

Why can't politicians be like Twitter?

Wishing TWITTER many more twitterers, tweets and TweetDays!


According to Stan Schroeder, writer of Mashable, Twitter's B-Day is today -- last year I was wrong, I thought it was March 22nd, but it's indeed March 21st -- the first day co-founder Jack Dorsey tweeted his very first tweet.

Here is Schroeder's article from Twitter's 6th (back in 2012), Happy 6th Birthday, Twitter!


Twitter hasn't changed much with the exception of it's phenomenal growth which is currently at 320 million users (February 2016), a usage increase of over 11% vs. last year and +60% increase in the amount of tweets per day.

Last year Twitter recently reported they have 288 million active monthly users and 500 million tweets per day https://about.twitter.com/company.

This year, according to DMR stats, Twitter sees 100 million users log in each day and as of February 10, 2016 there are 320 million people using twitterand 1.3 billion registered Twitter users.

Surprisingly, less than 1/4th are U.S. (23% or 62 million), and over 3/4ths of these users (77% or 209 million) are outside the U.S. According to many resources including Mashable and SocialMedia, Twitter had about 200 million accounts a year ago (2014), and averaged 400M tweets per day. While this statistic may be debatable since others including Mashable indicate that Twitter has over 500 million, Twitter itself has reported that as of February 2013, they have 200 million users. Not surprisingly, 80% of Twitter active users (400 million) are mobile.

Below is the original blog post written back on September 22, 2009 all about Twitter:

Twitter, a micro-blog with a 140-character-limit blurb known as a “tweet” having potential to create a chain of social media networking events that can lead to exponentially larger alterations of social media networking instances. Twittering appears to have maximized the power of connecting. In less than 4 years, it is  estimated that there are over 250 million twitter accounts worldwide.

But if you think that Twitter and the bird’s far reaching effect is enough to make your media campaign a success, try spreading your wings and flying. You just might find yourself in a nose-dive!

Of course, everyone is twittering, with hopes of creating shifts in perspectives that will lead to greater connections, better businesses and stronger communities.

It’s been said that a sea gull’s simple flap of a wing can change weather, and so too a simple tweet can create ripple effects in the customers, employees, friends, colleagues and even those people and entities that you have never known and now suddenly have become your followers.

Why then are there still no analytics for measuring effectiveness, or tried and true processes and marketing solutions from this bird?

Although Twitter’s wide massive appeal has grown so quickly in such a brief time, it is still considered new. Twitter became available to the public in 2006 but really gained momentum in April 2007. According to Wikipedia “The tipping point for Twitter's popularity was the 2007 South by Southwest, SXSW, festival. During the event usage went from 20,000 tweets per day to 60,000.” This all occurring after the Web 2.0 buzz of 2006, which arose 2 years after the first Web 2.0 Oreilly Conference, October 5 – 7, 2004, at the Hotel Nikko in San Francisco, CA.

Today, there are many factors that contribute to the success of a social networking marketing campaign and Twitter is just one of the many digital integrated marketing tools. Besides having experience, skill and passion about what you are communicating, successful social media marketing requires a well thought out, detailed, marketing plan and timeline. Even with all this, there are still no guarantees; What works for one company or person  may not be as effective for another.

While there are no magic bullets that will guarantee the overall success of your campaign, below you will find a listing of some helpful tips to guide you through the process of integrating twittering into your corporate digital marketing programs:

1. Create momentum with effective communications and set up kick-off meetings well in advance of your deliverables

2. Optimal participation is key. Schedule regular (weekly or bi-weekly) meetings (virtual or in person) and involve as many employees/departments in your organization.

3. Ensure that your meeting handouts include guidelines for branding specs, e.g., having company logo included on all tweets, regardless of whether a company is using different blog/tweet names for different products,/themes, etc., appropriate tone, buzzwords, keywords, etc.

4. If your social marketing media campaign calls for multiple bloggers and twitterers, make sure your respective tweet names match respective tweet blogs; This information should all be mapped out (e.g., spreadsheet) and incorporated into your digital marketing plan alongside all of the other marketing tools you will be integrating

5. Use common sense and discuss best practice to ensure employee tweeters know their leaps and bounds when contributing to avoid compromising your blogs/tweets integrity and reputation

6. Tie in tweets with your company’s blogs – an example is how Martha Stewart’s tips, ideas, etc., from her blog into tweets – again, not necessarily coming from someone from her company, but created such a brand following that followers as well as employees include her ideas in their blogs

7. Understand and learn of the importance of following potential customers, existing customers, vendors, suppliers, etc.

8. Incorporate short and simple auto-respond tweets for new followers – assuring real-time reply in the event no one is able to respond immediately; Although the majority of folks recommend not using auto-responds, my suggestion is to test the waters but keep auto-responds short, thanking them for connecting and sharing relevant information.  If you feel auto-responding is working against you, simply remove it. At least you can say you gave it a try.

9. Understand the importance of hashtags and other application enhancements and use them carefully. E.g., including hashtags in your tweets, e.g., #followfriday; and applications, Tweet Meme, etc. There are pros and cons to hashtags - some folks feel the short 140-character blurbs get distorted from the #hashtag symbol while others are embracing it. So far, I haven't been incorporating hashtags into my tweets. I plan on giving #hashtags a try soon.

10. If you are interested in following please feel free to follow me on Twitter at www.twitter.com/gbdaly

"Twitter reaches the BIG 009 today! Happy Tweet-Day to you!" is part of the "evergreen marketing insighter" series by Gloria Buono-Daly This blog is updated every year on Twitter's birthday and was originally written by Gloria Buono Daly (c) 2009.

Twitter reaches the BIG 009 on first day of Spring! Happy Tweet-Day to you! March 21, 2015

Happy 9th B-Day Twitter.

Still no definitive business model or $ profit yet Twitter continues to spread wings, ripple effects and much intrigue! Wishing you many more twitterers, tweets and TweetDays!

According to Stan Schroeder, writer of Mashable, Twitter's B-Day is today -- last year I was wrong, I thought it was March 22nd, but it's indeed March 21st -- the first day co-founder Jack Dorsey tweeted his very first tweet. Here is Schroeder's article from Twitter's 6th (back in 2012), Happy 6th Birthday, Twitter!

Twitter hasn't changed much with the exception of it's phenomenal growth which is currently at +31% usage increase in the past year and +25% increase in the amount of tweets per day. Twitter recently reported they have 288 million active monthly users and 500 million tweets per day https://about.twitter.com/company.

Surprisingly, less than 1/4th are U.S. (23% or 62 million), and over 3/4ths of these users (77% or 209 million) are outside the U.S. According to many resources including Mashable and SocialMedia, Twitter had about 200 million accounts a year ago (2014), and averaged 400M tweets per day. While this statistic may be debatable since others including Mashable indicate that Twitter has over 500 million, Twitter itself has reported that as of February 2013, they have 200 million users. Not surprisingly, 80% of Twitter active users (400 million) are mobile.Below is a blog I wrote back in 2009 all about Twitter:

Twitter, a micro-blog with a 140-character-limit blurb known as a “tweet” having potential to create a chain of social media networking events that can lead to exponentially larger alterations of social media networking instances. Twittering appears to have maximized the power of connecting. In less than 4 years, it is  estimated that there are over 250 million twitter accounts worldwide.

But if you think that Twitter and the bird’s far reaching effect is enough to make your media campaign a success, try spreading your wings and flying. You just might find yourself in a nose-dive!

Of course, everyone is twittering, with hopes of creating shifts in perspectives that will lead to greater connections, better businesses and stronger communities.

It’s been said that a sea gull’s simple flap of a wing can change weather, and so too a simple tweet can create ripple effects in the customers, employees, friends, colleagues and even those people and entities that you have never known and now suddenly have become your followers.

Why then are there still no analytics for measuring effectiveness, or tried and true processes and marketing solutions from this bird?

Although Twitter’s wide massive appeal has grown so quickly in such a brief time, it is still considered new. Twitter became available to the public in 2006 but really gained momentum in April 2007. According to Wikipedia “The tipping point for Twitter's popularity was the 2007 South by Southwest, SXSW, festival. During the event usage went from 20,000 tweets per day to 60,000.” This all occurring after the Web 2.0 buzz of 2006, which arose 2 years after the first Web 2.0 Oreilly Conference, October 5 – 7, 2004, at the Hotel Nikko in San Francisco, CA.

Today, there are many factors that contribute to the success of a social networking marketing campaign and Twitter is just one of the many digital integrated marketing tools. Besides having experience, skill and passion about what you are communicating, successful social media marketing requires a well thought out, detailed, marketing plan and timeline. Even with all this, there are still no guarantees; What works for one company or person  may not be as effective for another.

While there are no magic bullets that will guarantee the overall success of your campaign, below you will find a listing of some helpful tips to guide you through the process of integrating twittering into your corporate digital marketing programs:

1. Create momentum with effective communications and set up kick-off meetings well in advance of your deliverables

2. Optimal participation is key. Schedule regular (weekly or bi-weekly) meetings (virtual or in person) and involve as many employees/departments in your organization.

3. Ensure that your meeting handouts include guidelines for branding specs, e.g., having company logo included on all tweets, regardless of whether a company is using different blog/tweet names for different products,/themes, etc., appropriate tone, buzzwords, keywords, etc.

4. If your social marketing media campaign calls for multiple bloggers and twitterers, make sure your respective tweet names match respective tweet blogs; This information should all be mapped out (e.g., spreadsheet) and incorporated into your digital marketing plan alongside all of the other marketing tools you will be integrating

5. Use common sense and discuss best practice to ensure employee tweeters know their leaps and bounds when contributing to avoid compromising your blogs/tweets integrity and reputation

6. Tie in tweets with your company’s blogs – an example is how Martha Stewart’s tips, ideas, etc., from her blog into tweets – again, not necessarily coming from someone from her company, but created such a brand following that followers as well as employees include her ideas in their blogs

7. Understand and learn of the importance of following potential customers, existing customers, vendors, suppliers, etc.

8. Incorporate short and simple auto-respond tweets for new followers – assuring real-time reply in the event no one is able to respond immediately; Although the majority of folks recommend not using auto-responds, my suggestion is to test the waters but keep auto-responds short, thanking them for connecting and sharing relevant information.  If you feel auto-responding is working against you, simply remove it. At least you can say you gave it a try.

9. Understand the importance of hashtags and other application enhancements and use them carefully. E.g., including hashtags in your tweets, e.g., #followfriday; and applications, Tweet Meme, etc. There are pros and cons to hashtags - some folks feel the short 140-character blurbs get distorted from the #hashtag symbol while others are embracing it. So far, I haven't been incorporating hashtags into my tweets. I plan on giving #hashtags a try soon.

10. If you are interested in following please feel free to follow me on Twitter at www.twitter.com/gbdaly

"Twitter reaches the BIG 009 today! Happy Tweet-Day to you!" is part of the "evergreen marketing insighter" series by Gloria Buono-Daly This blog is updated every year on Twitter's birthday and was originally written by Gloria Buono Daly (c) 2009.

Happy Sweet 16th B-Day Google! 'Evergreen marketing insights' ▲▲▲ by Gloria Buono-Daly

Surprise to Google who turned 16 years old today (9/27 and not 9/4 as many of us once thought). Last year Google posted its very own Happy 15th B-Day doodle, a swaying piñata that when you hit with your keyboard space key you earn points! Will they have a cool animated doodle this year to celebrate? Not as cool as last year. Below is a snapshot of Google's 16th celebration doodle.

So let's all celebrate Google’s B-Day.

Ever since Google launched (September 27, 1998), there have been whirlwinds of internet momentum, controversy, and innovation.

Google doesn't appear to be slowing down any time soon. Google has created and acquired so much since it’s last B-Day.

Of the total 166 acquisitions Google has to date (through August 26, 2014), 38% (63) were made from 2011 to present. (Note, from 1998 through 2000 there were no acquisitions and therefore not counting those years in the average)

Interestingly, from February 12, 2001 through June 2013 (13 B-Day cycles) Google has on average, roughly 9.7 acquisitions per year (127 total divided by 13 years), through August 2014 (14 B-Day cycles, Google has on average roughly 11.9 acquisitions per year (166 divided by 14) which represents an increase of nearly 31% in 2014 vs 2013.

Below is a listing of acquisitions since it’s 13th B-Day, Sept. 7, 2011:


● Sept.   7, 2011 – Zave Networks, digital coupons for Google Offers program
● Sept.   8, 2011 – Zagat, restaurant reviews for Google Maps and Places programs
● Sept. 19, 2011 – DailyDeal, daily deals for Google Offers program in
● Oct.   11, 2011 – SocialGrapple, social media analytics for Google+ Plus
● Nov. 10, 2011 – Apture, instantaneous search for Google Search
● Nov. 14, 2011 – Katango, social circle organizer for Google+ Plus
● Dec.   9, 2011 – RightsFlow, music rights management for YouTube
● Dec. 13, 2011 – Clever Sense, mobile apps for Google Android
● Mar. 16, 2012 – Milk, Inc., social network Google+ Plus
● Apr.   2, 2012 – TxVia, online payment for Google Wallet
● Jun.   4, 2012 – Meebo, instant messaging for Google+ Plus
● Jun.   5, 2012 – Quickoffice, productivity suite for Google Docs
● Jul.  20, 2012 – Sparrow, mobile apps for Gmail Google
● Aug.  1, 2012 – Wildfire Interactive, social media marketing for Google, Google+ Plus
● Aug. 13, 2012 – Frommer’s, travel guides to enhance Zagat for Google Maps and Places programs
● Spt.  7, 2012 – VirusTotal.com,Security (SPAIN)
● Spt. 17, 2012 – Nik Software Inc., Photography (USA)
● Oct.  1, 2012 – Viewdle, Facial Recognition (Ukraine)
● Nov. 28, 2012 – Incentive Targeting Inc., Digital Coupons for Google offers (USA)
● Nov. 30, 2012 – BufferBox, Package Delivery for Google Shopping, Android(CANADA)
● Feb.  6, 2013 – Channel Intelligence, Product ecommerce for Google Shopping (USA)
● Mar. 12, 2013 – DNNresearch Inc., Deep Neutral Networks for Google and GoogleX (CANADA)
● Mar. 15, 2013 – Web Application Server Talaria, Cloud computing for Google Cloud (USA)
● Apr. 12, 2013 – Behavio, Social Prediction for Google Now (USA)
● Apr. 23, 2013 – Wavii, Natural Language Processing for Google Knowledge Graph (USA)
● May. 23, 2013 – Makani Power, Airborne Windturbines for GoogleX (USA)
● Spt. 16, 2013 – Bump, Mobile software (USA) Android
● Oct. 02, 2013 – Flutter Gesture recognition technology (USA)Google, Android, Google X
● Oct. 22, 2013 – FlexyCore DroidBooster App for Android (FRA)Android
● Dec. 02, 2013 – SCHAFT, Inc. Robotics, humanoid robots (JPN)GoogleX
● Dec. 03, 2013 – Industrial Perception Robotic arms, computer vision (USA)Google X
● Dec. 04, 2013 – Redwood Robotics Robotic arms, computer vision (USA)Google X
● Dec. 05, 2013 – Meka Robotics Robotics (USA)Google X
● Dec. 06, 2013 – Holomni Robotic wheels(USA)Google X
● Dec. 07, 2013 – Bot & Dolly Robotic cameras (USA)Google X
● Dec. 08, 2013 – Autofuss Ads and Design (USA)Google X
● Dec. 10, 2013 – Boston Dynamics Robotics (USA)Google X
● Jan. 04, 2014 – Bitspin Timely App for Android (CHE)Android
● Jan. 13, 2014 – Nest Labs, Inc Home automation (USA)Google
● Jan. 15, 2014 – Impermium Internet security (USA)Google
● Jan. 26, 2014 – DeepMind Technologies Artificial Intelligence (UK)Google X
● Feb. 16, 2014 – SlickLogin Internet Security(ISR)Google
● Feb. 21, 2014 – spider.io Anti ad-fraud (UK)DoubleClick Adsnse
● Mar. 12, 2014 – GreenThrottle Gadgets (USA)Android
● Apr. 14, 2014 – Titan Aerospace High-altitude UAVs (USA)Project Loon
● May. 02, 2014 – Rangespan E-commerce (UK)Google Shopping
● May. 06, 2014 – Adometry Online advertising attribution (USA)Google
● May. 07, 2014 – Appetas Restaurant website creation (USA)Google
● May. 07, 2014 – Stackdriver Cloud computing (USA)Google Cloud
● May. 07, 2014 – MyEnergy Online Utility Usage Monitor (USA)Nest Labs
● May. 16, 2014 – Quest Visual Augmented Reality (USA)Code Project, Google Translate
● May. 19, 2014 – Divide[disambiguation needed] Device Manager (USA)Android
● Jun. 10, 2014 – Skybox Imaging Satellite (USA)Google Maps, Project Loon
● Jun. 19, 2014 – Alpental Technologies Wireless Technology (USA)Google
● Jun. 20, 2014 – Dropcam Home Monitoring (USA)Nest Labs
● Jun. 25, 2014 – Appurify Mobile Device Cloud, Testing Services (USA)Google Cloud
● Jul. 01, 2014 – Songza Music streaming (USA)Google Play
● Jul. 23, 2014 – drawElements Graphics compatibility testing (FIN) Android
● Aug. 06, 2014 – EMU IM Client (USA) (USA)
● Aug. 06, 2014 – Director Mobile video (USA)
● Aug. 17, 2014 – Jetpac Artifcial intelligence, Image recognition (USA)
● Aug. 23, 2014 – Gecko Design Designs(USA)Google X
● Aug. 26, 2014 – Zync Render Visual Effects Rendering (USA)Google Cloud Platform

To think it took Larry Page and Sergey Brin less than 2 years to incorporate Google -- in 1996, both were PhD students at Stanford University, working on a research project when Yahoo! and AOL were the major search engines.

Sixteen years later Google has embarked on hundreds, if not thousands of innovations, ventures and acquisitions. Below is a brief timeline of my most notable Google milestones (note clicking on the table below, and then once again, will enlarge for viewing):

This chart (as of 9/4/2011) has not been updated with the latest additions listed above. One of these days, it will be updated so bookmark this blog and visit frequently. Thanks!



"Happy 16th B-Day Google!" is part of the evergreen marketing insights ▲▲▲ series by Gloria Buono-Daly

Twitter reaches the BIG 008 today! Happy Tweet-Day to you!

Happy 8th B-Day Twitter.

Still no definitive business model or $ profit yet Twitter continues to spread wings, ripple effects and much intrigue! Wishing you many more twitterers, tweets and TweetDays!

According to Stan Schroeder, writer of Mashable, Twitter's B-Day is today -- last year I was wrong, I thought it was March 22nd, but it's indeed March 21st -- the first day co-founder Jack Dorsey tweeted his very first tweet. Here is Schroeder's article from Twitter's 6th, Happy 6th Birthday, Twitter!

Twitter hasn't changed much with the exception of it's phenomenal growth. According to many resources including Mashable and SocialMedia, Twitter has about 200 million accounts and averages 400M tweets per day. While this statistic may be debatable since others including Mashable indicate that Twitter has over 500 million, Twitter itself has reported that as of February 2013, they have 200 million users.

Below is a repost from the original Twitter article from the AllThingsDigitalMarketing blog as posted on September 22, 2009.

Twitter, a micro-blog with a 140-character-limit blurb known as a “tweet” having potential to create a chain of social media networking events that can lead to exponentially larger alterations of social media networking instances. Twittering appears to have maximized the power of connecting. In less than 4 years, it is  estimated that there are over 250 million twitter accounts worldwide.

But if you think that Twitter and the bird’s far reaching effect is enough to make your media campaign a success, try spreading your wings and flying. You just might find yourself in a nose-dive!

Of course, everyone is twittering, with hopes of creating shifts in perspectives that will lead to greater connections, better businesses and stronger communities.

It’s been said that a sea gull’s simple flap of a wing can change weather, and so too a simple tweet can create ripple effects in the customers, employees, friends, colleagues and even those people and entities that you have never known and now suddenly have become your followers.

Why then are there still no analytics for measuring effectiveness, or tried and true processes and marketing solutions from this bird?

Although Twitter’s wide massive appeal has grown so quickly in such a brief time, it is still considered new. Twitter became available to the public in 2006 but really gained momentum in April 2007. According to Wikipedia “The tipping point for Twitter's popularity was the 2007 South by Southwest, SXSW, festival. During the event usage went from 20,000 tweets per day to 60,000.” This all occurring after the Web 2.0 buzz of 2006, which arose 2 years after the first Web 2.0 Oreilly Conference, October 5 – 7, 2004, at the Hotel Nikko in San Francisco, CA.

Today, there are many factors that contribute to the success of a social networking marketing campaign and Twitter is just one of the many digital integrated marketing tools. Besides having experience, skill and passion about what you are communicating, successful social media marketing requires a well thought out, detailed, marketing plan and timeline. Even with all this, there are still no guarantees; What works for one company or person  may not be as effective for another.

While there are no magic bullets that will guarantee the overall success of your campaign, below you will find a listing of some helpful tips to guide you through the process of integrating twittering into your corporate digital marketing programs:

1. Create momentum with effective communications and set up kick-off meetings well in advance of your deliverables

2. Optimal participation is key. Schedule regular (weekly or bi-weekly) meetings (virtual or in person) and involve as many employees/departments in your organization.

3. Ensure that your meeting handouts include guidelines for branding specs, e.g., having company logo included on all tweets, regardless of whether a company is using different blog/tweet names for different products,/themes, etc., appropriate tone, buzzwords, keywords, etc.

4. If your social marketing media campaign calls for multiple bloggers and twitterers, make sure your respective tweet names match respective tweet blogs; This information should all be mapped out (e.g., spreadsheet) and incorporated into your digital marketing plan alongside all of the other marketing tools you will be integrating

5. Use common sense and discuss best practice to ensure employee tweeters know their leaps and bounds when contributing to avoid compromising your blogs/tweets integrity and reputation

6. Tie in tweets with your company’s blogs – an example is how Martha Stewart’s tips, ideas, etc., from her blog into tweets – again, not necessarily coming from someone from her company, but created such a brand following that followers as well as employees include her ideas in their blogs

7. Understand and learn of the importance of following potential customers, existing customers, vendors, suppliers, etc.

8. Incorporate short and simple auto-respond tweets for new followers – assuring real-time reply in the event no one is able to respond immediately; Although the majority of folks recommend not using auto-responds, my suggestion is to test the waters but keep auto-responds short, thanking them for connecting and sharing relevant information.  If you feel auto-responding is working against you, simply remove it. At least you can say you gave it a try.

9. Understand the importance of hashtags and other application enhancements and use them carefully. E.g., including hashtags in your tweets, e.g., #followfriday; and applications, Tweet Meme, etc. There are pros and cons to hashtags - some folks feel the short 140-character blurbs get distorted from the #hashtag symbol while others are embracing it. So far, I haven't been incorporating hashtags into my tweets. I plan on giving #hashtags a try soon.

10. If you are interested in following please feel free to follow me on Twitter at www.twitter.com/gbdaly

"Twitter reaches the BIG 008 today! Happy Tweet-Day to you!" is part of the "evergreen marketing insighter" series by Gloria Buono-Daly written by Gloria Buono Daly (c) 2009

Happy 15th B-Day Google! 'Evergreen marketing insights' ▲▲▲ by Gloria Buono-Daly

Surprise to Google who turned 15 years old today (9/27/2013 and not 9/4/2013 as many of us once thought). Last year Google posted its very own Happy 14th B-Day doodle! Will they have a cool animated doodle this year to celebrate? Yes they sure will. This year Google created a very creative piñata game. Simply hit the swaying piñata with your keyboard space key and earn points. I just did. Below are snapshots of the animated pinata new doodle.

So let's all celebrate Google’s B-Day.

Ever since Google was born (September 27, 1998), there have been whirlwinds of internet momentum, controversy, and innovation.

Google doesn't appear to be slowing down any time soon. Google has created and acquired so much since it’s 14th B-Day.

Of the total 127 acquisitions Google has to date, 34.6% (44)were made from 2011 to present.

Interestingly, from February 12, 2001 through June 2013 (13 B-Day cycles) Google has on average, roughly 9.7 acquisitions per year (127 total divided by 13 years).

Below is a listing of acquisitions since it’s 13th B-Day, Sept. 27, 2011:


● Sept.   7, 2011 – Zave Networks, digital coupons for Google Offers program
● Sept.   8, 2011 – Zagat, restaurant reviews for Google Maps and Places programs
● Sept. 19, 2011 – DailyDeal, daily deals for Google Offers program in
● Oct.   11, 2011 – SocialGrapple, social media analytics for Google+ Plus
● Nov. 10, 2011 – Apture, instantaneous search for Google Search
● Nov. 14, 2011 – Katango, social circle organizer for Google+ Plus
● Dec.   9, 2011 – RightsFlow, music rights management for YouTube
● Dec. 13, 2011 – Clever Sense, mobile apps for Google Android
● Mar. 16, 2012 – Milk, Inc., social network Google+ Plus
● Apr.   2, 2012 – TxVia, online payment for Google Wallet
● Jun.   4, 2012 – Meebo, instant messaging for Google+ Plus
● Jun.   5, 2012 – Quickoffice, productivity suite for Google Docs
● Jul.  20, 2012 – Sparrow, mobile apps for Gmail Google
● Aug.  1, 2012 – Wildfire Interactive, social media marketing for Google, Google+ Plus
● Aug. 13, 2012 – Frommer’s, travel guides to enhance Zagat for Google Maps and Places programs
● Spt.  7, 2012 – VirusTotal.com,Security (SPAIN)
● Spt. 17, 2012 – Nik Software Inc., Photography (USA)
● Oct.  1, 2012 – Viewdle, Facial Recognition (Ukraine)
● Nov. 28, 2012 – Incentive Targeting Inc., Digital Coupons for Google offers (USA)
● Nov. 30, 2012 – BufferBox, Package Delivery for Google Shopping, Android(CANADA)
● Feb.  6, 2013 – Channel Intelligence, Product ecommerce for Google Shopping (USA)
● Mar. 12, 2013 – DNNresearch Inc., Deep Neutral Networks for Google and GoogleX (CANADA)
● Mar. 15, 2013 – Web Application Server Talaria, Cloud computing for Google Cloud (USA)
● Apr. 12, 2013 – Behavio, Social Prediction for Google Now (USA)
● Apr. 23, 2013 – Wavii, Natural Language Processing for Google Knowledge Graph (USA)
● May. 23, 2013 – Makani Power, Airborne Windturbines for GoogleX (USA)
● Jun. 11, 2013 – Waze, GPS navigation software for Google Maps (USA)

To think it took Larry Page and Sergey Brin less than 2 years to incorporate Google -- in 1996, both were PhD students at Stanford University, working on a research project when Yahoo! and AOL were the major search engines.

Fifteen years later Google has embarked on hundreds, if not thousands of innovations, ventures and acquisitions. Below is a brief timeline of my most notable Google milestones (note clicking on the table below, and then once again, will enlarge for viewing):

This chart (as of last year, 9/4/2011) has not been updated with the latest additions listed above. Will try to update soon. Bookmark this blog and visit frequently. Thanks!



"Happy 15th B-Day Google!" is part of the evergreen marketing insights ▲▲▲ series by Gloria Buono-Daly

Twitter reaches the BIG 007 today! Happy Tweet-Day to you!

Happy 7th B-Day Twitter.

Still no definitive business model or $ profit yet Twitter continues to spread wings, ripple effects and much intrigue! Wishing you many more twitterers, tweets and TweetDays!

According to Stan Schroeder, writer of Mashable, Twitter's B-Day is today -- last year I was wrong, I thought it was March 22nd. His article from Twitter's 6th, Happy 6th Birthday, Twitter!

Twitter hasn't changed much with the exception of it's phenomenal growth. According to many resources including Mashable and SocialMedia, Twitter has about 200 million accounts and averages 400M tweets per day. Below is a blog from 2009 all about Twitter:

Twitter, a micro-blog with a 140-character-limit blurb known as a “tweet” having potential to create a chain of social media networking events that can lead to exponentially larger alterations of social media networking instances. Twittering appears to have maximized the power of connecting. In less than 4 years, it is  estimated that there are over 250 million twitter accounts worldwide.

But if you think that Twitter and the bird’s far reaching effect is enough to make your media campaign a success, try spreading your wings and flying. You just might find yourself in a nose-dive!

Of course, everyone is twittering, with hopes of creating shifts in perspectives that will lead to greater connections, better businesses and stronger communities.

It’s been said that a sea gull’s simple flap of a wing can change weather, and so too a simple tweet can create ripple effects in the customers, employees, friends, colleagues and even those people and entities that you have never known and now suddenly have become your followers.

Why then are there still no analytics for measuring effectiveness, or tried and true processes and marketing solutions from this bird?

Although Twitter’s wide massive appeal has grown so quickly in such a brief time, it is still considered new. Twitter became available to the public in 2006 but really gained momentum in April 2007. According to Wikipedia “The tipping point for Twitter's popularity was the 2007 South by Southwest, SXSW, festival. During the event usage went from 20,000 tweets per day to 60,000.” This all occurring after the Web 2.0 buzz of 2006, which arose 2 years after the first Web 2.0 Oreilly Conference, October 5 – 7, 2004, at the Hotel Nikko in San Francisco, CA.

Today, there are many factors that contribute to the success of a social networking marketing campaign and Twitter is just one of the many digital integrated marketing tools. Besides having experience, skill and passion about what you are communicating, successful social media marketing requires a well thought out, detailed, marketing plan and timeline. Even with all this, there are still no guarantees; What works for one company or person  may not be as effective for another.

While there are no magic bullets that will guarantee the overall success of your campaign, below you will find a listing of some helpful tips to guide you through the process of integrating twittering into your corporate digital marketing programs:

1. Create momentum with effective communications and set up kick-off meetings well in advance of your deliverables

2. Optimal participation is key. Schedule regular (weekly or bi-weekly) meetings (virtual or in person) and involve as many employees/departments in your organization.

3. Ensure that your meeting handouts include guidelines for branding specs, e.g., having company logo included on all tweets, regardless of whether a company is using different blog/tweet names for different products,/themes, etc., appropriate tone, buzzwords, keywords, etc.

4. If your social marketing media campaign calls for multiple bloggers and twitterers, make sure your respective tweet names match respective tweet blogs; This information should all be mapped out (e.g., spreadsheet) and incorporated into your digital marketing plan alongside all of the other marketing tools you will be integrating

5. Use common sense and discuss best practice to ensure employee tweeters know their leaps and bounds when contributing to avoid compromising your blogs/tweets integrity and reputation

6. Tie in tweets with your company’s blogs – an example is how Martha Stewart’s tips, ideas, etc., from her blog into tweets – again, not necessarily coming from someone from her company, but created such a brand following that followers as well as employees include her ideas in their blogs

7. Understand and learn of the importance of following potential customers, existing customers, vendors, suppliers, etc.

8. Incorporate short and simple auto-respond tweets for new followers – assuring real-time reply in the event no one is able to respond immediately; Although the majority of folks recommend not using auto-responds, my suggestion is to test the waters but keep auto-responds short, thanking them for connecting and sharing relevant information.  If you feel auto-responding is working against you, simply remove it. At least you can say you gave it a try.

9. Understand the importance of hashtags and other application enhancements and use them carefully. E.g., including hashtags in your tweets, e.g., #followfriday; and applications, Tweet Meme, etc. There are pros and cons to hashtags - some folks feel the short 140-character blurbs get distorted from the #hashtag symbol while others are embracing it. So far, I haven't been incorporating hashtags into my tweets. I plan on giving #hashtags a try soon.

10. If you are interested in following please feel free to follow me on Twitter at www.twitter.com/gbdaly

written by Gloria Buono Daly (c) 2009

It's official, Google's B-Day is September 27th: Happy 14th Google

It is official. Google's official B-day is September 27th, according to Google. Surprise to Google who turned 14 years old today (not 9/4/2012 as many of us originally anticipated).

Last year Google didn't post its very own Happy 13th B-Day doodle so I had created one. This year, I do notice they have a really cool animated doodle this year.

See the animated google doodle in action.

So let's all celebrate Google’s B-Day.

Ever since Google was born (September 4, 1998), there have been whirlwinds of internet momentum, controversy, and innovation.

Google doesn't appear to be slowing down any time soon. Google has created and acquired so much.

Of the total 116 acquisitions Google has to date, 33.6% were from the past two B-Day cycles, the most recent B-Day cycle, from September 5th 2011 to September 4th 2012, Google made 15 acquisitions (Google made 24 acquisitions the previous B-Day cycle, Sept. 5, 2010 to Sept 4, 2011.)

Interestingly, from February 12, 2001 through August 30, 20010 (12 B-Day cycles) Google has made a total of 78 acquisitions, on average, roughly 6 acquisitions per year.

Below is a listing of acquisitions since it’s 13th B-Day, (which many originally thought was Sept. 4, 2011):


● Sept.   7, 2011 – Zave Networks, digital coupons for Google Offers program
● Sept.   8, 2011 – Zagat, restaurant reviews for Google Maps and Places programs
● Sept. 19, 2011 – DailyDeal, daily deals for Google Offers program in
● Oct.   11, 2011 – SocialGrapple, social media analytics for Google+ Plus
● Nov. 10, 2011 – Apture, instantaneous search for Google Search
● Nov. 14, 2011 – Katango, social circle organizer for Google+ Plus
● Dec.   9, 2011 – RightsFlow, music rights management for YouTube
● Dec. 13, 2011 – Clever Sense, mobile apps for Google Android
● Mar. 16, 2012 – Milk, Inc., social network Google+ Plus
● Apr.   2, 2012 – TxVia, online payment for Google Wallet
● Jun.   4, 2012 – Meebo, instant messaging for Google+ Plus
● Jun.   5, 2012 – Quickoffice, productivity suite for Google Docs
● Jul.  20, 2012 – Sparrow, mobile apps for Gmail Google
● Aug.  1, 2012 – Wildfire Interactive, social media marketing for Google, Google+ Plus
● Aug. 13, 2012 – Frommer’s, travel guides to enhance Zagat for Google Maps and Places programs

To think it took Larry Page and Sergey Brin less than 2 years to incorporate Google -- in 1996, both were PhD students at Stanford University, working on a research project when Yahoo! and AOL were the major search engines.

Fourteen years later Google has embarked on hundreds, if not thousands of innovations, ventures and acquisitions. Below is a brief timeline of my most notable Google milestones (note clicking on the table below, and then once again, will enlarge for viewing):

This chart (as of last year, 9/4/2011) has not been updated with the latest additions listed above. Will try to update soon. Bookmark this blog and visit frequently. Thanks!

Happy 14th B-Day Google!

Surprise to Google who turned 14 years old today (9/4/2012). Last year Google didn't post its very own Happy 13th B-Day doodle! Since I couldn't find one on the internet, I thought you'd enjoy last years "Google Rocks 13th B-Day" doodle rendition (below), didn't have time to create one this year.

So let's all celebrate Google’s B-Day.

Ever since Google was born (September 4, 1998), there have been whirlwinds of internet momentum, controversy, and innovation.

Google doesn't appear to be slowing down any time soon. Google has created and acquired so much since it’s 13th B-Day.

Of the total 116 acquisitions Google has to date, 33.6% were from the past two B-Day cycles, the most recent B-Day cycle, from September 5th 2011 to September 4th 2012, Google made 15 acquisitions (Google made 24 acquisitions the previous B-Day cycle, Sept. 5, 2010 to Sept 4, 2011.)

Interestingly, from February 12, 2001 through August 30, 20010 (12 B-Day cycles) Google has made a total of 78 acquisitions, on average, roughly 6 acquisitions per year.

Below is a listing of acquisitions since it’s 13th B-Day, Sept. 4, 2011:


● Sept.   7, 2011 – Zave Networks, digital coupons for Google Offers program
● Sept.   8, 2011 – Zagat, restaurant reviews for Google Maps and Places programs
● Sept. 19, 2011 – DailyDeal, daily deals for Google Offers program in
● Oct.   11, 2011 – SocialGrapple, social media analytics for Google+ Plus
● Nov. 10, 2011 – Apture, instantaneous search for Google Search
● Nov. 14, 2011 – Katango, social circle organizer for Google+ Plus
● Dec.   9, 2011 – RightsFlow, music rights management for YouTube
● Dec. 13, 2011 – Clever Sense, mobile apps for Google Android
● Mar. 16, 2012 – Milk, Inc., social network Google+ Plus
● Apr.   2, 2012 – TxVia, online payment for Google Wallet
● Jun.   4, 2012 – Meebo, instant messaging for Google+ Plus
● Jun.   5, 2012 – Quickoffice, productivity suite for Google Docs
● Jul.  20, 2012 – Sparrow, mobile apps for Gmail Google
● Aug.  1, 2012 – Wildfire Interactive, social media marketing for Google, Google+ Plus
● Aug. 13, 2012 – Frommer’s, travel guides to enhance Zagat for Google Maps and Places programs

To think it took Larry Page and Sergey Brin less than 2 years to incorporate Google -- in 1996, both were PhD students at Stanford University, working on a research project when Yahoo! and AOL were the major search engines.

Fourteen years later Google has embarked on hundreds, if not thousands of innovations, ventures and acquisitions. Below is a brief timeline of my most notable Google milestones (note clicking on the table below, and then once again, will enlarge for viewing):

This chart (as of last year, 9/4/2011) has not been updated with the latest additions listed above. Will try to update soon. Bookmark this blog and visit frequently. Thanks!

Happy 13th B-Day Google - on 9/4/11 Google became a teen!

Surprise to Google who turned 13 years old today (9/4/2011). And I am surprised that Google didn't post its very own Happy 13 B-Day doodle! Since I couldn't find one on the internet, I thought you'd enjoy my "Google Rocks 13th B-Day" doodle rendition (below).

So let's all celebrate the day Google became a teen. Ever since Google was born (September 4, 1998), there have been whirlwinds of internet momentum, controversy, and innovation. Google rocks and doesn't appear to be slowing down any time soon.

To think it took Larry Page and Sergey Brin less than 2 years to incorporate Google -- in 1996, both were PhD students at Stanford University, working on a research project when Yahoo! and AOL were the major search engines.

Thirteen years later Google has embarked on hundreds, if not thousands of innovations, ventures and acquisitions. Below is a brief timeline of my most notable Google milestones (note clicking on the table below, and then once again, will enlarge for viewing):

This chart will be updated regularly, do bookmark and visit frequently.

For more information, visit:
Happy Birthday Google: Making Sense of the Web for 13 Years by Stephanie Buck, writer at Mashable.com

Twitter Turns 5 Today - Happy Birthday to You.

Would you believe it, today is Twitter's 5th B-Day.

Still no definitive business model or $ profit yet Twitter continues to spread wings and ripple effects! Wishing you many more twitterers, tweets and B-Days!!!

Below is a blog from 2009 all about Twitter

Twitter, a micro-blog with a 140-character-limit blurb known as a “tweet” having potential to create a chain of social media networking events that can lead to exponentially larger alterations of social media networking instances. Twittering appears to have maximized the power of connecting. In less than 4 years, it is  estimated that there are over 250 million twitter accounts worldwide.

But if you think that Twitter and the bird’s far reaching effect is enough to make your media campaign a success, try spreading your wings and flying. You just might find yourself in a nose-dive!

Of course, everyone is twittering, with hopes of creating shifts in perspectives that will lead to greater connections, better businesses and stronger communities.

It’s been said that a sea gull’s simple flap of a wing can change weather, and so too a simple tweet can create ripple effects in the customers, employees, friends, colleagues and even those people and entities that you have never known and now suddenly have become your followers.

Why then are there still no analytics for measuring effectiveness, or tried and true processes and marketing solutions from this bird?

Although Twitter’s wide massive appeal has grown so quickly in such a brief time, it is still considered new. Twitter became available to the public in 2006 but really gained momentum in April 2007. According to Wikipedia “The tipping point for Twitter's popularity was the 2007 South by Southwest, SXSW, festival. During the event usage went from 20,000 tweets per day to 60,000.” This all occurring after the Web 2.0 buzz of 2006, which arose 2 years after the first Web 2.0 Oreilly Conference, October 5 – 7, 2004, at the Hotel Nikko in San Francisco, CA.

Today, there are many factors that contribute to the success of a social networking marketing campaign and Twitter is just one of the many digital integrated marketing tools. Besides having experience, skill and passion about what you are communicating, successful social media marketing requires a well thought out, detailed, marketing plan and timeline. Even with all this, there are still no guarantees; What works for one company or person  may not be as effective for another.

While there are no magic bullets that will guarantee the overall success of your campaign, below you will find a listing of some helpful tips to guide you through the process of integrating twittering into your corporate digital marketing programs:

1. Create momentum with effective communications and set up kick-off meetings well in advance of your deliverables

2. Optimal participation is key. Schedule regular (weekly or bi-weekly) meetings (virtual or in person) and involve as many employees/departments in your organization.

3. Ensure that your meeting handouts include guidelines for branding specs, e.g., having company logo included on all tweets, regardless of whether a company is using different blog/tweet names for different products,/themes, etc., appropriate tone, buzzwords, keywords, etc.

4. If your social marketing media campaign calls for multiple bloggers and twitterers, make sure your respective tweet names match respective tweet blogs; This information should all be mapped out (e.g., spreadsheet) and incorporated into your digital marketing plan alongside all of the other marketing tools you will be integrating

5. Use common sense and discuss best practice to ensure employee tweeters know their leaps and bounds when contributing to avoid compromising your blogs/tweets integrity and reputation

6. Tie in tweets with your company’s blogs – an example is how Martha Stewart’s tips, ideas, etc., from her blog into tweets – again, not necessarily coming from someone from her company, but created such a brand following that followers as well as employees include her ideas in their blogs

7. Understand and learn of the importance of following potential customers, existing customers, vendors, suppliers, etc.

8. Incorporate short and simple auto-respond tweets for new followers – assuring real-time reply in the event no one is able to respond immediately; Although the majority of folks recommend not using auto-responds, my suggestion is to test the waters but keep auto-responds short, thanking them for connecting and sharing relevant information.  If you feel auto-responding is working against you, simply remove it. At least you can say you gave it a try.

9. Understand the importance of hashtags and other application enhancements and use them carefully. E.g., including hashtags in your tweets, e.g., #followfriday; and applications, Tweet Meme, etc. There are pros and cons to hashtags - some folks feel the short 140-character blurbs get distorted from the #hashtag symbol while others are embracing it. So far, I haven't been incorporating hashtags into my tweets. I plan on giving #hashtags a try soon.

10. If you are interested in following please feel free to follow me on Twitter at www.twitter.com/gbdaly

written by Gloria Buono Daly (c) 2009

Presenting Another Specialty Video: AnnHarringtonJewelry

Another Specialty Video by Gloria Buono Daly, Marketing and Creative Director and Maria Benevenga, Graphic Design, Genius, and Production

The New Web 3.0 vs Web 2.0: The Impact of Web 3.0 on Digital Marketing

According to OpenInnovators.net, at the Seoul Digital Forum 2009 (this past May), Google’s CEO Eric Schmidt was asked to define the term Web 3.0 and here’s what he said: “Well, the Web 2.0 is a marketing term, and I think you’ve just invented Web 3.0″ - Eric Schmidt

His response went on to describe the various aspects of technology driving Web 3.0 from building to combining applications and multi-platform devices, to social networks, blogs, micro-blogs, emails, etc.

All of the technologies have been around in Web 2.0, so it’s not necessarily advancements in technologies but advancements in creativity, innovations, new engine launches and how the new Web 3.0 is going to be utilized. Digital marketers will be required to revise strategies, media and marketing plans accordingly and quickly. Major differences have to do with the way search engines will customize searches more intelligently, intuitively, relevantly and most importantly, in real-time (e.g., social networks merged with indexed searches, etc.) as well as how companies will need to manage information more efficiently.  The latest application to help businesses for the new Web 3.0 is Twitter’s launch of CoTweet; For more information go to Wall Street Journal’s November 9, 2009 article, "Twitter Start-Up CoTweet Launches Paid Service" by Andrew LaVallee, Reporter. When Web 3.0 becomes mainstream, the entire strategy, research and analytics will need to change. Existing marketing and media plans that are successful for Web 2.0 will not have any impact in Web 3.0. For more on the basics of understanding these differences, I highly recommend reading “Web 3.0 -- Intuitive World Live Web69” by Benjimester.

Below is a listing of three helpful tips for all digital marketing executives to consider incorporating into their media and marketing plan as Web 3.0 becomes mainstream:

1. When Web 3.0 becomes mainstream, the most important challenge will be that search engine algorithms will be relying more heavily on customized, relevant, real-time responses particularly with the wide array of applications, devices, multi-platforms, and how companies and digital marketers will need to react.  More applications e.g., Twitter’s CoTweet, will be offering their own pay per click programs, and indexed search results will no longer have impact as it did in Web 2.0. Therefore, the existing advertising and marketing strategies and campaign spending used today to leverage SEO in Web 2.0 will no longer apply in the new world of Web 3.0.
   
2. Anticipate implementing innovative new strategies and understand that most of the metrics you utilize today will most likely not be relevant with the new Web 3.0 search engine marketing and optimization algorithm.
   
3. Stay on top of new applications (e.g., CoTweet), optimization and marketing trends and learn all you can about how these changes in search engine algorithms will impact your internet marketing SERP (search engine results pages) and revise your marketing and media plans accordingly.

There's a lot more to come and that will have to go into the Web 3.0 digital marketing strategy. Stay tuned for more information and helpful tips by bookmarking this blog  and visiting more often.

Also I would love your opinion; please answer this poll   about Web 3.0 vs. Web 2.0  Thanks!

written by Gloria Buono Daly (c) 2009