#LoveTwitter - Twitter almost a teen; Reaches the BIG 012 on March 21st: Happy Tweet-Day to you (March 21, 2018) - Twitter thanks everyone for making history!

Happy Tweet Day Twitter! Below are screen captures of tweets taken from Twitter's big 010. Will update with Happy 12th tweet picks soon.

Below is the original article all about Twitter and the Ripple Effect from September 22, 2009. Enjoy and happy tweeting!!

Did you know that the year 2017 marked the year Twitter would become major news and social? Also, the year when message size doubled to 280 characters for all languages (TechCrunch, 11/7/2017) except Japanese, Korean and Chinese languages. As of 216, Twitter had more than 319 million monthly active users (USA Today, 10/26/2017). During our 2016 U.S. presidential election, Twitter became the largest source of breaking news with a record-breaking 40 million election-related tweets sent by 10 p.m. (The New York Times, 11/8/2016).

See Twitter's 10th Birthday video thanking everyone.

TWITTER LOVES EVERYONE! Happy 10th B-Day Twitter #LoveTwitter

Twitter thanks everyone on it's 10th birthday for making history! Twitter has a very thoughtful and symbolic video celebrating 10th birthday.

Still no definitive business model nor any $ profits yet Twitter continues to spread wings, ripple effects and much intrigue!

Why can't politicians be like Twitter?

Wishing TWITTER many more twitterers, tweets and TweetDays!


According to Stan Schroeder, writer of Mashable, Twitter's B-Day is today -- last year I was wrong, I thought it was March 22nd, but it's indeed March 21st -- the first day co-founder Jack Dorsey tweeted his very first tweet.

Here is Schroeder's article from Twitter's 6th (back in 2012), Happy 6th Birthday, Twitter! 


Twitter hasn't changed much with the exception of it's double size character limit, from 140 to 280, and itsphenomenal growth which is currently at 320 million users (February 2016), a usage increase of over 11% vs. last year and +60% increase in the amount of tweets per day.

Last year Twitter recently reported they have 288 million active monthly users and 500 million tweets per day https://about.twitter.com/company.

This year, according to DMR stats, Twitter sees 100 million users log in each day and as of February 10, 2016 there are 320 million people using twitterand 1.3 billion registered Twitter users.

Surprisingly, less than 1/4th are U.S. (23% or 62 million), and over 3/4ths of these users (77% or 209 million) are outside the U.S. According to many resources including Mashable and SocialMedia, Twitter had about 200 million accounts a year ago (2014), and averaged 400M tweets per day. While this statistic may be debatable since others including Mashable indicate that Twitter has over 500 million, Twitter itself has reported that as of February 2013, they have 200 million users. Not surprisingly, 80% of Twitter active users (400 million) are mobile.

Below is the original blog post written back on September 22, 2009 all about Twitter: Everything's the same except for the updated photo and of course the character-limit is now 280.

Twitter, a micro-blog with a 140-character-limit blurb known as a “tweet” having potential to create a chain of social media networking events that can lead to exponentially larger alterations of social media networking instances. Twittering appears to have maximized the power of connecting. In less than 4 years, it is  estimated that there are over 250 million twitter accounts worldwide.

But if you think that Twitter and the bird’s far reaching effect is enough to make your media campaign a success, try spreading your wings and flying. You just might find yourself in a nose-dive!

Of course, everyone is twittering, with hopes of creating shifts in perspectives that will lead to greater connections, better businesses and stronger communities.

It’s been said that a sea gull’s simple flap of a wing can change weather, and so too a simple tweet can create ripple effects in the customers, employees, friends, colleagues and even those people and entities that you have never known and now suddenly have become your followers.

Why then are there still no analytics for measuring effectiveness, or tried and true processes and marketing solutions from this bird?

Although Twitter’s wide massive appeal has grown so quickly in such a brief time, it is still considered new. Twitter became available to the public in 2006 but really gained momentum in April 2007. According to Wikipedia “The tipping point for Twitter's popularity was the 2007 South by Southwest, SXSW, festival. During the event usage went from 20,000 tweets per day to 60,000.” This all occurring after the Web 2.0 buzz of 2006, which arose 2 years after the first Web 2.0 Oreilly Conference, October 5 – 7, 2004, at the Hotel Nikko in San Francisco, CA.

Today, there are many factors that contribute to the success of a social networking marketing campaign and Twitter is just one of the many digital integrated marketing tools. Besides having experience, skill and passion about what you are communicating, successful social media marketing requires a well thought out, detailed, marketing plan and timeline. Even with all this, there are still no guarantees; What works for one company or person  may not be as effective for another.

While there are no magic bullets that will guarantee the overall success of your campaign, below you will find a listing of some helpful tips to guide you through the process of integrating twittering into your corporate digital marketing programs:

1. Create momentum with effective communications and set up kick-off meetings well in advance of your deliverables

2. Optimal participation is key. Schedule regular (weekly or bi-weekly) meetings (virtual or in person) and involve as many employees/departments in your organization.

3. Ensure that your meeting handouts include guidelines for branding specs, e.g., having company logo included on all tweets, regardless of whether a company is using different blog/tweet names for different products,/themes, etc., appropriate tone, buzzwords, keywords, etc.

4. If your social marketing media campaign calls for multiple bloggers and twitterers, make sure your respective tweet names match respective tweet blogs; This information should all be mapped out (e.g., spreadsheet) and incorporated into your digital marketing plan alongside all of the other marketing tools you will be integrating

5. Use common sense and discuss best practice to ensure employee tweeters know their leaps and bounds when contributing to avoid compromising your blogs/tweets integrity and reputation

6. Tie in tweets with your company’s blogs – an example is how Martha Stewart’s tips, ideas, etc., from her blog into tweets – again, not necessarily coming from someone from her company, but created such a brand following that followers as well as employees include her ideas in their blogs

7. Understand and learn of the importance of following potential customers, existing customers, vendors, suppliers, etc.

8. Incorporate short and simple auto-respond tweets for new followers – assuring real-time reply in the event no one is able to respond immediately; Although the majority of folks recommend not using auto-responds, my suggestion is to test the waters but keep auto-responds short, thanking them for connecting and sharing relevant information.  If you feel auto-responding is working against you, simply remove it. At least you can say you gave it a try.

9. Understand the importance of hashtags and other application enhancements and use them carefully. E.g., including hashtags in your tweets, e.g., #followfriday; and applications, Tweet Meme, etc. There are pros and cons to hashtags - some folks feel the short 140-character blurbs get distorted from the #hashtag symbol while others are embracing it. So far, I haven't been incorporating hashtags into my tweets. I plan on giving #hashtags a try soon.

10. If you are interested in following please feel free to follow me on Twitter at www.twitter.com/gbdaly

"Twitter reaches the BIG ### today! Happy Tweet-Day to you!" is part of the "evergreen marketing insighter" series by Gloria Buono-Daly This blog is updated every year on Twitter's birthday and was originally written by Gloria Buono Daly (c) 2009.

#LoveTwitter - Twitter reaches the BIG 010 - Happy Tweet-Day to you (March 21, 2016) - Thanks everyone for making history!

See Twitter's 10th Birthday video thanking everyone.

TWITTER LOVES EVERYONE! Happy 10th B-Day Twitter #LoveTwitter

Twitter thanks everyone on it's 10th birthday for making history! Twitter has a very thoughtful and symbolic video celebrating 10th birthday.

Still no definitive business model nor any $ profits yet Twitter continues to spread wings, ripple effects and much intrigue!

Why can't politicians be like Twitter?

Wishing TWITTER many more twitterers, tweets and TweetDays!


According to Stan Schroeder, writer of Mashable, Twitter's B-Day is today -- last year I was wrong, I thought it was March 22nd, but it's indeed March 21st -- the first day co-founder Jack Dorsey tweeted his very first tweet.

Here is Schroeder's article from Twitter's 6th (back in 2012), Happy 6th Birthday, Twitter!


Twitter hasn't changed much with the exception of it's phenomenal growth which is currently at 320 million users (February 2016), a usage increase of over 11% vs. last year and +60% increase in the amount of tweets per day.

Last year Twitter recently reported they have 288 million active monthly users and 500 million tweets per day https://about.twitter.com/company.

This year, according to DMR stats, Twitter sees 100 million users log in each day and as of February 10, 2016 there are 320 million people using twitterand 1.3 billion registered Twitter users.

Surprisingly, less than 1/4th are U.S. (23% or 62 million), and over 3/4ths of these users (77% or 209 million) are outside the U.S. According to many resources including Mashable and SocialMedia, Twitter had about 200 million accounts a year ago (2014), and averaged 400M tweets per day. While this statistic may be debatable since others including Mashable indicate that Twitter has over 500 million, Twitter itself has reported that as of February 2013, they have 200 million users. Not surprisingly, 80% of Twitter active users (400 million) are mobile.

Below is the original blog post written back on September 22, 2009 all about Twitter:

Twitter, a micro-blog with a 140-character-limit blurb known as a “tweet” having potential to create a chain of social media networking events that can lead to exponentially larger alterations of social media networking instances. Twittering appears to have maximized the power of connecting. In less than 4 years, it is  estimated that there are over 250 million twitter accounts worldwide.

But if you think that Twitter and the bird’s far reaching effect is enough to make your media campaign a success, try spreading your wings and flying. You just might find yourself in a nose-dive!

Of course, everyone is twittering, with hopes of creating shifts in perspectives that will lead to greater connections, better businesses and stronger communities.

It’s been said that a sea gull’s simple flap of a wing can change weather, and so too a simple tweet can create ripple effects in the customers, employees, friends, colleagues and even those people and entities that you have never known and now suddenly have become your followers.

Why then are there still no analytics for measuring effectiveness, or tried and true processes and marketing solutions from this bird?

Although Twitter’s wide massive appeal has grown so quickly in such a brief time, it is still considered new. Twitter became available to the public in 2006 but really gained momentum in April 2007. According to Wikipedia “The tipping point for Twitter's popularity was the 2007 South by Southwest, SXSW, festival. During the event usage went from 20,000 tweets per day to 60,000.” This all occurring after the Web 2.0 buzz of 2006, which arose 2 years after the first Web 2.0 Oreilly Conference, October 5 – 7, 2004, at the Hotel Nikko in San Francisco, CA.

Today, there are many factors that contribute to the success of a social networking marketing campaign and Twitter is just one of the many digital integrated marketing tools. Besides having experience, skill and passion about what you are communicating, successful social media marketing requires a well thought out, detailed, marketing plan and timeline. Even with all this, there are still no guarantees; What works for one company or person  may not be as effective for another.

While there are no magic bullets that will guarantee the overall success of your campaign, below you will find a listing of some helpful tips to guide you through the process of integrating twittering into your corporate digital marketing programs:

1. Create momentum with effective communications and set up kick-off meetings well in advance of your deliverables

2. Optimal participation is key. Schedule regular (weekly or bi-weekly) meetings (virtual or in person) and involve as many employees/departments in your organization.

3. Ensure that your meeting handouts include guidelines for branding specs, e.g., having company logo included on all tweets, regardless of whether a company is using different blog/tweet names for different products,/themes, etc., appropriate tone, buzzwords, keywords, etc.

4. If your social marketing media campaign calls for multiple bloggers and twitterers, make sure your respective tweet names match respective tweet blogs; This information should all be mapped out (e.g., spreadsheet) and incorporated into your digital marketing plan alongside all of the other marketing tools you will be integrating

5. Use common sense and discuss best practice to ensure employee tweeters know their leaps and bounds when contributing to avoid compromising your blogs/tweets integrity and reputation

6. Tie in tweets with your company’s blogs – an example is how Martha Stewart’s tips, ideas, etc., from her blog into tweets – again, not necessarily coming from someone from her company, but created such a brand following that followers as well as employees include her ideas in their blogs

7. Understand and learn of the importance of following potential customers, existing customers, vendors, suppliers, etc.

8. Incorporate short and simple auto-respond tweets for new followers – assuring real-time reply in the event no one is able to respond immediately; Although the majority of folks recommend not using auto-responds, my suggestion is to test the waters but keep auto-responds short, thanking them for connecting and sharing relevant information.  If you feel auto-responding is working against you, simply remove it. At least you can say you gave it a try.

9. Understand the importance of hashtags and other application enhancements and use them carefully. E.g., including hashtags in your tweets, e.g., #followfriday; and applications, Tweet Meme, etc. There are pros and cons to hashtags - some folks feel the short 140-character blurbs get distorted from the #hashtag symbol while others are embracing it. So far, I haven't been incorporating hashtags into my tweets. I plan on giving #hashtags a try soon.

10. If you are interested in following please feel free to follow me on Twitter at www.twitter.com/gbdaly

"Twitter reaches the BIG 009 today! Happy Tweet-Day to you!" is part of the "evergreen marketing insighter" series by Gloria Buono-Daly This blog is updated every year on Twitter's birthday and was originally written by Gloria Buono Daly (c) 2009.

Twitter reaches the BIG 009 on first day of Spring! Happy Tweet-Day to you! March 21, 2015

Happy 9th B-Day Twitter.

Still no definitive business model or $ profit yet Twitter continues to spread wings, ripple effects and much intrigue! Wishing you many more twitterers, tweets and TweetDays!

According to Stan Schroeder, writer of Mashable, Twitter's B-Day is today -- last year I was wrong, I thought it was March 22nd, but it's indeed March 21st -- the first day co-founder Jack Dorsey tweeted his very first tweet. Here is Schroeder's article from Twitter's 6th (back in 2012), Happy 6th Birthday, Twitter!

Twitter hasn't changed much with the exception of it's phenomenal growth which is currently at +31% usage increase in the past year and +25% increase in the amount of tweets per day. Twitter recently reported they have 288 million active monthly users and 500 million tweets per day https://about.twitter.com/company.

Surprisingly, less than 1/4th are U.S. (23% or 62 million), and over 3/4ths of these users (77% or 209 million) are outside the U.S. According to many resources including Mashable and SocialMedia, Twitter had about 200 million accounts a year ago (2014), and averaged 400M tweets per day. While this statistic may be debatable since others including Mashable indicate that Twitter has over 500 million, Twitter itself has reported that as of February 2013, they have 200 million users. Not surprisingly, 80% of Twitter active users (400 million) are mobile.Below is a blog I wrote back in 2009 all about Twitter:

Twitter, a micro-blog with a 140-character-limit blurb known as a “tweet” having potential to create a chain of social media networking events that can lead to exponentially larger alterations of social media networking instances. Twittering appears to have maximized the power of connecting. In less than 4 years, it is  estimated that there are over 250 million twitter accounts worldwide.

But if you think that Twitter and the bird’s far reaching effect is enough to make your media campaign a success, try spreading your wings and flying. You just might find yourself in a nose-dive!

Of course, everyone is twittering, with hopes of creating shifts in perspectives that will lead to greater connections, better businesses and stronger communities.

It’s been said that a sea gull’s simple flap of a wing can change weather, and so too a simple tweet can create ripple effects in the customers, employees, friends, colleagues and even those people and entities that you have never known and now suddenly have become your followers.

Why then are there still no analytics for measuring effectiveness, or tried and true processes and marketing solutions from this bird?

Although Twitter’s wide massive appeal has grown so quickly in such a brief time, it is still considered new. Twitter became available to the public in 2006 but really gained momentum in April 2007. According to Wikipedia “The tipping point for Twitter's popularity was the 2007 South by Southwest, SXSW, festival. During the event usage went from 20,000 tweets per day to 60,000.” This all occurring after the Web 2.0 buzz of 2006, which arose 2 years after the first Web 2.0 Oreilly Conference, October 5 – 7, 2004, at the Hotel Nikko in San Francisco, CA.

Today, there are many factors that contribute to the success of a social networking marketing campaign and Twitter is just one of the many digital integrated marketing tools. Besides having experience, skill and passion about what you are communicating, successful social media marketing requires a well thought out, detailed, marketing plan and timeline. Even with all this, there are still no guarantees; What works for one company or person  may not be as effective for another.

While there are no magic bullets that will guarantee the overall success of your campaign, below you will find a listing of some helpful tips to guide you through the process of integrating twittering into your corporate digital marketing programs:

1. Create momentum with effective communications and set up kick-off meetings well in advance of your deliverables

2. Optimal participation is key. Schedule regular (weekly or bi-weekly) meetings (virtual or in person) and involve as many employees/departments in your organization.

3. Ensure that your meeting handouts include guidelines for branding specs, e.g., having company logo included on all tweets, regardless of whether a company is using different blog/tweet names for different products,/themes, etc., appropriate tone, buzzwords, keywords, etc.

4. If your social marketing media campaign calls for multiple bloggers and twitterers, make sure your respective tweet names match respective tweet blogs; This information should all be mapped out (e.g., spreadsheet) and incorporated into your digital marketing plan alongside all of the other marketing tools you will be integrating

5. Use common sense and discuss best practice to ensure employee tweeters know their leaps and bounds when contributing to avoid compromising your blogs/tweets integrity and reputation

6. Tie in tweets with your company’s blogs – an example is how Martha Stewart’s tips, ideas, etc., from her blog into tweets – again, not necessarily coming from someone from her company, but created such a brand following that followers as well as employees include her ideas in their blogs

7. Understand and learn of the importance of following potential customers, existing customers, vendors, suppliers, etc.

8. Incorporate short and simple auto-respond tweets for new followers – assuring real-time reply in the event no one is able to respond immediately; Although the majority of folks recommend not using auto-responds, my suggestion is to test the waters but keep auto-responds short, thanking them for connecting and sharing relevant information.  If you feel auto-responding is working against you, simply remove it. At least you can say you gave it a try.

9. Understand the importance of hashtags and other application enhancements and use them carefully. E.g., including hashtags in your tweets, e.g., #followfriday; and applications, Tweet Meme, etc. There are pros and cons to hashtags - some folks feel the short 140-character blurbs get distorted from the #hashtag symbol while others are embracing it. So far, I haven't been incorporating hashtags into my tweets. I plan on giving #hashtags a try soon.

10. If you are interested in following please feel free to follow me on Twitter at www.twitter.com/gbdaly

"Twitter reaches the BIG 009 today! Happy Tweet-Day to you!" is part of the "evergreen marketing insighter" series by Gloria Buono-Daly This blog is updated every year on Twitter's birthday and was originally written by Gloria Buono Daly (c) 2009.

‘Winning Global Markets - How Businesses Invest and Prosper in the World's High-Growth Cities’ book review by Gloria Buono-Daly

“ . . . City markets in developing countries are growing at different rates in population, household number and size, household and per capita income, educational level and talent, age distribution, and the mix of supply resources to meet demand... ~~ Philip and Milton Kotler, authors, "Winning Global Markets" Philip Kotler , marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and was the first person to receive the "Leader in Marketing Thought" award voted on by the academic members of the American Marketing Association; and Milton Kotler, Founder and Chairman of Kotler Marketing Group USA   @KotlerOnGrowth Quote above from Chapter 1 (pg 27) of "Winning Global Markets;" (Photo above left, Prof. Kotler Stamp issued by Indonesia, 2003 courtesy of Wikimedia.org.

Photo below left of book cover courtesy Wiley.com and Winning Global Markets authors Philip and Milton Kotler

Just when marketers implement social media, programmatic advertising and mobile programs, etc., to optimize consumer marketing campaigns and assume strategic roles with their global enterprises are enough to capture target audiences, along comes "Winning Global Markets - How Businesses Invest and Prosper in the World's High-Growth Cities," an insightful global marketing resource about the latest demographic shifts and marketing trends for targeting the right consumers.

Geo-targeting alone is no longer enough to reach consumers worldwide, and "Winning Global Markets - How Businesses Invest and Prosper in the World's High-Growth Cities," describes the importance of why multicultural marketing is needed in order to effectively market to consumers in growing developing cities as well as delineates the latest shifts in demographics.

Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing is contingent upon concentrations of top global cities and their respective metro-regions, and no longer on small cities. (Photo below right of globe of developing countries with buildings courtesy of freedigitalphotos.

THE POOREST CITIES OF THE WORLD ARE THE NEW TARGET MARKETS (GRADUALLY REPLACING THE TRADITIONAL MIDDLE-TO-RICH HOUSEHOLD-INCOME CONSUMER MARKETS)


Gone are the days of major target market cities and here come the days of marketing to "consumers of global developing cities" -- consumers who represent the poorest in the world. This segment represents the largest target population, and opportunities are constantly increasing as the cost of smart phones and mobile devices continue to decline in price and become readily available to consumers in poorer developing cities of the world.

DID YOU KNOW THAT 600 GLOBAL CITIES WILL CONTRIBUTE 65% OF THE GLOBAL GDP OF $67 TRILLION BY THE YEAR 2025 ?

According to Philip and Milton Kotler, the top 100 cities will contribute 25 percent of GDP, and nearly 75% (440) of the top 600 cities will be in the developing world. (Photo left, blue wave, courtesy freedigitalphotos.

Consequently, cities in developing countries will replace traditional target locations. This target market shift will ultimately optimize marketing potential and enable corporations to tap into unsaturated markets and increase their consumer bases more efficiently, particularly in the decade ahead.

"Winning Global Markets - How Businesses Invest and Prosper in the World's High-Growth Cities," is organized into 8 sections:

        1 The Economic Power of Global Cities 1
        2 How City Metropolitan Regions Compete in the Global Economy 33
        3 The Real Generators of Wealth: Global Multinational Company Investment 57
        4 How Multinational Companies Target Global City Markets for Expansion 75
        5 How Cities Compete to Attract Midsize and Large Multinational Companies 109
        6 How a Nation Can Help Its City Economies 155
        7 The Responsibilities of Companies and Cities 179
        8 How Marketers Manage the City-Centered Global Economy 191

WITHIN A DECADE (2025) THE MAJORITY OF CONSUMING & MIDDLE-INCOME HOUSEHOLDS WILL BE IN DEVELOPING REGIONS

The majority of industry leaders throughout the global marketplace have indicated that global developing cities are experiencing increases in migrant workers as the emerging global marketplace transforms sustainable growth and the global marketing.

As a result, key players are gradually switching from “traditional target marketing” scenarios to more sophisticated, multicultural marketing in “global developing cities” -- i.e., China, Brazil, India, Middle East and Latin America. Although little to no significant impact will transpire within the next 5 to 7 years, multicultural marketers must begin planning phases now for the decade that lies ahead.

New York, Los Angeles, and Chicago will still maintain high per-capita GDP status; however major global companies will need to alter strategies and concentrate on growing city regions in the developing world to maintain their existing marketshare or at least stay afloat.

Furthermore, for multinational marketers to keep their position and market share, changes in corporate culture throughout their organizations must be implemented quickly so as to reap benefits from the changes in market conditions by 2025.

Major corporations -- Coca Cola, Kentucky Fried Chicken, McDonalds, Nestle, etc., are already targeting consumers in developing cities. Will the marketing of "junk food" to these developing companies bring about healthcare issues, i.e., obesity, diabetes, heart disease, etc.?

“Winning Global Markets – How Businesses Invest and Prosper in the World’s High-Growth Cities” by Philip and Milton Kotler is an excellent resource for multi-cultural marketers. The authors articulately explain why local is the new global, how companies must adapt to the latest city-centered global cities and comes with a GBDaly Smile Rating - 5 of 5 smiles Up ))))). (Photo above left, Rogue Wave, courtesy FreeDigitalPhotos)



RESOURCES:
    ▓ █
    ♦  Wiley Press Release ,Wiley.com
    ▓ █
    ♦  "Winning Global Markets - How Businesses Invest and Prosper in the World's High Growth Cities" , Philip and Milton Kotler
    ▓ █
    ♦  Amazon.com book review of "Winning Global Markets - How Businesses Invest and Prosper in the World's High-Growth Cities" by Philip and Milton Kotler
    ▓ █
    ♦  Multicultural Marketing Resources, Inc.
    ▓ █
    ♦ Kotler Marketing Group web site
    ▓ █
    ♦ Kotler on Growth - Meet the Kotlers
    ▓ █
    ♦  Philip Kotler web site
    ♦  "Winning Global Markets" book review on Examiner.com

“Winning Global Markets – How Businesses Invest and Prosper in the World’s High-Growth Cities” by Philip and Milton Kotler
book review by Gloria Buono-Daly
GBDaly Smile Rating - 5 of 5 smiles Up )))))

Please check out all the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

Photos courtesy of Wiley.com and "How Businesses Invest and Prosper in the World’s High-Growth Cities” authors Philip and Milton Kotler unless otherwise mentioned.


Visiting this blog frequently and sharing this with your social media and professional network is much appreciated. Thanks.
GBDaly exclusive "Smile Rating" (c) 2013 created and conceptualized by Gloria Buono-Daly. .

AUTHOR INFORMATION:

PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, and one of the world’s leading authorities on markets and marketing. He is the author or coauthor of Market Your Way to Growth, Good Works!, Marketing 3.0, and other best-selling titles from Wiley.

MILTON KOTLER is Chairman of Kotler Marketing Group (KMG) USA, headquartered in Washington, D.C. and Kotler Marketing Group China, headquartered in Beijing, with offices in Shenzhen, Shanghai and Wuhan. KMG China is recognized as the #1 marketing strategy consultancy in China. He is author of A Clear-Sighted View of Chinese Business Strategy (2004, Remnin University Press) and coauthor with Philip Kotler of Market Your Way to Growth: 8 Ways to Win (2013, Wiley); and a frequent contributor to the China Business Press. He is a leading marketing strategist and urban and community development expert, noted for his classic 1969 book Neighborhood Government (Lexington, 2004).

Happy Sweet 16th B-Day Google! 'Evergreen marketing insights' ▲▲▲ by Gloria Buono-Daly

Surprise to Google who turned 16 years old today (9/27 and not 9/4 as many of us once thought). Last year Google posted its very own Happy 15th B-Day doodle, a swaying piñata that when you hit with your keyboard space key you earn points! Will they have a cool animated doodle this year to celebrate? Not as cool as last year. Below is a snapshot of Google's 16th celebration doodle.

So let's all celebrate Google’s B-Day.

Ever since Google launched (September 27, 1998), there have been whirlwinds of internet momentum, controversy, and innovation.

Google doesn't appear to be slowing down any time soon. Google has created and acquired so much since it’s last B-Day.

Of the total 166 acquisitions Google has to date (through August 26, 2014), 38% (63) were made from 2011 to present. (Note, from 1998 through 2000 there were no acquisitions and therefore not counting those years in the average)

Interestingly, from February 12, 2001 through June 2013 (13 B-Day cycles) Google has on average, roughly 9.7 acquisitions per year (127 total divided by 13 years), through August 2014 (14 B-Day cycles, Google has on average roughly 11.9 acquisitions per year (166 divided by 14) which represents an increase of nearly 31% in 2014 vs 2013.

Below is a listing of acquisitions since it’s 13th B-Day, Sept. 7, 2011:


● Sept.   7, 2011 – Zave Networks, digital coupons for Google Offers program
● Sept.   8, 2011 – Zagat, restaurant reviews for Google Maps and Places programs
● Sept. 19, 2011 – DailyDeal, daily deals for Google Offers program in
● Oct.   11, 2011 – SocialGrapple, social media analytics for Google+ Plus
● Nov. 10, 2011 – Apture, instantaneous search for Google Search
● Nov. 14, 2011 – Katango, social circle organizer for Google+ Plus
● Dec.   9, 2011 – RightsFlow, music rights management for YouTube
● Dec. 13, 2011 – Clever Sense, mobile apps for Google Android
● Mar. 16, 2012 – Milk, Inc., social network Google+ Plus
● Apr.   2, 2012 – TxVia, online payment for Google Wallet
● Jun.   4, 2012 – Meebo, instant messaging for Google+ Plus
● Jun.   5, 2012 – Quickoffice, productivity suite for Google Docs
● Jul.  20, 2012 – Sparrow, mobile apps for Gmail Google
● Aug.  1, 2012 – Wildfire Interactive, social media marketing for Google, Google+ Plus
● Aug. 13, 2012 – Frommer’s, travel guides to enhance Zagat for Google Maps and Places programs
● Spt.  7, 2012 – VirusTotal.com,Security (SPAIN)
● Spt. 17, 2012 – Nik Software Inc., Photography (USA)
● Oct.  1, 2012 – Viewdle, Facial Recognition (Ukraine)
● Nov. 28, 2012 – Incentive Targeting Inc., Digital Coupons for Google offers (USA)
● Nov. 30, 2012 – BufferBox, Package Delivery for Google Shopping, Android(CANADA)
● Feb.  6, 2013 – Channel Intelligence, Product ecommerce for Google Shopping (USA)
● Mar. 12, 2013 – DNNresearch Inc., Deep Neutral Networks for Google and GoogleX (CANADA)
● Mar. 15, 2013 – Web Application Server Talaria, Cloud computing for Google Cloud (USA)
● Apr. 12, 2013 – Behavio, Social Prediction for Google Now (USA)
● Apr. 23, 2013 – Wavii, Natural Language Processing for Google Knowledge Graph (USA)
● May. 23, 2013 – Makani Power, Airborne Windturbines for GoogleX (USA)
● Spt. 16, 2013 – Bump, Mobile software (USA) Android
● Oct. 02, 2013 – Flutter Gesture recognition technology (USA)Google, Android, Google X
● Oct. 22, 2013 – FlexyCore DroidBooster App for Android (FRA)Android
● Dec. 02, 2013 – SCHAFT, Inc. Robotics, humanoid robots (JPN)GoogleX
● Dec. 03, 2013 – Industrial Perception Robotic arms, computer vision (USA)Google X
● Dec. 04, 2013 – Redwood Robotics Robotic arms, computer vision (USA)Google X
● Dec. 05, 2013 – Meka Robotics Robotics (USA)Google X
● Dec. 06, 2013 – Holomni Robotic wheels(USA)Google X
● Dec. 07, 2013 – Bot & Dolly Robotic cameras (USA)Google X
● Dec. 08, 2013 – Autofuss Ads and Design (USA)Google X
● Dec. 10, 2013 – Boston Dynamics Robotics (USA)Google X
● Jan. 04, 2014 – Bitspin Timely App for Android (CHE)Android
● Jan. 13, 2014 – Nest Labs, Inc Home automation (USA)Google
● Jan. 15, 2014 – Impermium Internet security (USA)Google
● Jan. 26, 2014 – DeepMind Technologies Artificial Intelligence (UK)Google X
● Feb. 16, 2014 – SlickLogin Internet Security(ISR)Google
● Feb. 21, 2014 – spider.io Anti ad-fraud (UK)DoubleClick Adsnse
● Mar. 12, 2014 – GreenThrottle Gadgets (USA)Android
● Apr. 14, 2014 – Titan Aerospace High-altitude UAVs (USA)Project Loon
● May. 02, 2014 – Rangespan E-commerce (UK)Google Shopping
● May. 06, 2014 – Adometry Online advertising attribution (USA)Google
● May. 07, 2014 – Appetas Restaurant website creation (USA)Google
● May. 07, 2014 – Stackdriver Cloud computing (USA)Google Cloud
● May. 07, 2014 – MyEnergy Online Utility Usage Monitor (USA)Nest Labs
● May. 16, 2014 – Quest Visual Augmented Reality (USA)Code Project, Google Translate
● May. 19, 2014 – Divide[disambiguation needed] Device Manager (USA)Android
● Jun. 10, 2014 – Skybox Imaging Satellite (USA)Google Maps, Project Loon
● Jun. 19, 2014 – Alpental Technologies Wireless Technology (USA)Google
● Jun. 20, 2014 – Dropcam Home Monitoring (USA)Nest Labs
● Jun. 25, 2014 – Appurify Mobile Device Cloud, Testing Services (USA)Google Cloud
● Jul. 01, 2014 – Songza Music streaming (USA)Google Play
● Jul. 23, 2014 – drawElements Graphics compatibility testing (FIN) Android
● Aug. 06, 2014 – EMU IM Client (USA) (USA)
● Aug. 06, 2014 – Director Mobile video (USA)
● Aug. 17, 2014 – Jetpac Artifcial intelligence, Image recognition (USA)
● Aug. 23, 2014 – Gecko Design Designs(USA)Google X
● Aug. 26, 2014 – Zync Render Visual Effects Rendering (USA)Google Cloud Platform

To think it took Larry Page and Sergey Brin less than 2 years to incorporate Google -- in 1996, both were PhD students at Stanford University, working on a research project when Yahoo! and AOL were the major search engines.

Sixteen years later Google has embarked on hundreds, if not thousands of innovations, ventures and acquisitions. Below is a brief timeline of my most notable Google milestones (note clicking on the table below, and then once again, will enlarge for viewing):

This chart (as of 9/4/2011) has not been updated with the latest additions listed above. One of these days, it will be updated so bookmark this blog and visit frequently. Thanks!



"Happy 16th B-Day Google!" is part of the evergreen marketing insights ▲▲▲ series by Gloria Buono-Daly

Twitter reaches the BIG 008 today! Happy Tweet-Day to you!

Happy 8th B-Day Twitter.

Still no definitive business model or $ profit yet Twitter continues to spread wings, ripple effects and much intrigue! Wishing you many more twitterers, tweets and TweetDays!

According to Stan Schroeder, writer of Mashable, Twitter's B-Day is today -- last year I was wrong, I thought it was March 22nd, but it's indeed March 21st -- the first day co-founder Jack Dorsey tweeted his very first tweet. Here is Schroeder's article from Twitter's 6th, Happy 6th Birthday, Twitter!

Twitter hasn't changed much with the exception of it's phenomenal growth. According to many resources including Mashable and SocialMedia, Twitter has about 200 million accounts and averages 400M tweets per day. While this statistic may be debatable since others including Mashable indicate that Twitter has over 500 million, Twitter itself has reported that as of February 2013, they have 200 million users.

Below is a repost from the original Twitter article from the AllThingsDigitalMarketing blog as posted on September 22, 2009.

Twitter, a micro-blog with a 140-character-limit blurb known as a “tweet” having potential to create a chain of social media networking events that can lead to exponentially larger alterations of social media networking instances. Twittering appears to have maximized the power of connecting. In less than 4 years, it is  estimated that there are over 250 million twitter accounts worldwide.

But if you think that Twitter and the bird’s far reaching effect is enough to make your media campaign a success, try spreading your wings and flying. You just might find yourself in a nose-dive!

Of course, everyone is twittering, with hopes of creating shifts in perspectives that will lead to greater connections, better businesses and stronger communities.

It’s been said that a sea gull’s simple flap of a wing can change weather, and so too a simple tweet can create ripple effects in the customers, employees, friends, colleagues and even those people and entities that you have never known and now suddenly have become your followers.

Why then are there still no analytics for measuring effectiveness, or tried and true processes and marketing solutions from this bird?

Although Twitter’s wide massive appeal has grown so quickly in such a brief time, it is still considered new. Twitter became available to the public in 2006 but really gained momentum in April 2007. According to Wikipedia “The tipping point for Twitter's popularity was the 2007 South by Southwest, SXSW, festival. During the event usage went from 20,000 tweets per day to 60,000.” This all occurring after the Web 2.0 buzz of 2006, which arose 2 years after the first Web 2.0 Oreilly Conference, October 5 – 7, 2004, at the Hotel Nikko in San Francisco, CA.

Today, there are many factors that contribute to the success of a social networking marketing campaign and Twitter is just one of the many digital integrated marketing tools. Besides having experience, skill and passion about what you are communicating, successful social media marketing requires a well thought out, detailed, marketing plan and timeline. Even with all this, there are still no guarantees; What works for one company or person  may not be as effective for another.

While there are no magic bullets that will guarantee the overall success of your campaign, below you will find a listing of some helpful tips to guide you through the process of integrating twittering into your corporate digital marketing programs:

1. Create momentum with effective communications and set up kick-off meetings well in advance of your deliverables

2. Optimal participation is key. Schedule regular (weekly or bi-weekly) meetings (virtual or in person) and involve as many employees/departments in your organization.

3. Ensure that your meeting handouts include guidelines for branding specs, e.g., having company logo included on all tweets, regardless of whether a company is using different blog/tweet names for different products,/themes, etc., appropriate tone, buzzwords, keywords, etc.

4. If your social marketing media campaign calls for multiple bloggers and twitterers, make sure your respective tweet names match respective tweet blogs; This information should all be mapped out (e.g., spreadsheet) and incorporated into your digital marketing plan alongside all of the other marketing tools you will be integrating

5. Use common sense and discuss best practice to ensure employee tweeters know their leaps and bounds when contributing to avoid compromising your blogs/tweets integrity and reputation

6. Tie in tweets with your company’s blogs – an example is how Martha Stewart’s tips, ideas, etc., from her blog into tweets – again, not necessarily coming from someone from her company, but created such a brand following that followers as well as employees include her ideas in their blogs

7. Understand and learn of the importance of following potential customers, existing customers, vendors, suppliers, etc.

8. Incorporate short and simple auto-respond tweets for new followers – assuring real-time reply in the event no one is able to respond immediately; Although the majority of folks recommend not using auto-responds, my suggestion is to test the waters but keep auto-responds short, thanking them for connecting and sharing relevant information.  If you feel auto-responding is working against you, simply remove it. At least you can say you gave it a try.

9. Understand the importance of hashtags and other application enhancements and use them carefully. E.g., including hashtags in your tweets, e.g., #followfriday; and applications, Tweet Meme, etc. There are pros and cons to hashtags - some folks feel the short 140-character blurbs get distorted from the #hashtag symbol while others are embracing it. So far, I haven't been incorporating hashtags into my tweets. I plan on giving #hashtags a try soon.

10. If you are interested in following please feel free to follow me on Twitter at www.twitter.com/gbdaly

"Twitter reaches the BIG 008 today! Happy Tweet-Day to you!" is part of the "evergreen marketing insighter" series by Gloria Buono-Daly written by Gloria Buono Daly (c) 2009

Happy 15th B-Day Google! 'Evergreen marketing insights' ▲▲▲ by Gloria Buono-Daly

Surprise to Google who turned 15 years old today (9/27/2013 and not 9/4/2013 as many of us once thought). Last year Google posted its very own Happy 14th B-Day doodle! Will they have a cool animated doodle this year to celebrate? Yes they sure will. This year Google created a very creative piñata game. Simply hit the swaying piñata with your keyboard space key and earn points. I just did. Below are snapshots of the animated pinata new doodle.

So let's all celebrate Google’s B-Day.

Ever since Google was born (September 27, 1998), there have been whirlwinds of internet momentum, controversy, and innovation.

Google doesn't appear to be slowing down any time soon. Google has created and acquired so much since it’s 14th B-Day.

Of the total 127 acquisitions Google has to date, 34.6% (44)were made from 2011 to present.

Interestingly, from February 12, 2001 through June 2013 (13 B-Day cycles) Google has on average, roughly 9.7 acquisitions per year (127 total divided by 13 years).

Below is a listing of acquisitions since it’s 13th B-Day, Sept. 27, 2011:


● Sept.   7, 2011 – Zave Networks, digital coupons for Google Offers program
● Sept.   8, 2011 – Zagat, restaurant reviews for Google Maps and Places programs
● Sept. 19, 2011 – DailyDeal, daily deals for Google Offers program in
● Oct.   11, 2011 – SocialGrapple, social media analytics for Google+ Plus
● Nov. 10, 2011 – Apture, instantaneous search for Google Search
● Nov. 14, 2011 – Katango, social circle organizer for Google+ Plus
● Dec.   9, 2011 – RightsFlow, music rights management for YouTube
● Dec. 13, 2011 – Clever Sense, mobile apps for Google Android
● Mar. 16, 2012 – Milk, Inc., social network Google+ Plus
● Apr.   2, 2012 – TxVia, online payment for Google Wallet
● Jun.   4, 2012 – Meebo, instant messaging for Google+ Plus
● Jun.   5, 2012 – Quickoffice, productivity suite for Google Docs
● Jul.  20, 2012 – Sparrow, mobile apps for Gmail Google
● Aug.  1, 2012 – Wildfire Interactive, social media marketing for Google, Google+ Plus
● Aug. 13, 2012 – Frommer’s, travel guides to enhance Zagat for Google Maps and Places programs
● Spt.  7, 2012 – VirusTotal.com,Security (SPAIN)
● Spt. 17, 2012 – Nik Software Inc., Photography (USA)
● Oct.  1, 2012 – Viewdle, Facial Recognition (Ukraine)
● Nov. 28, 2012 – Incentive Targeting Inc., Digital Coupons for Google offers (USA)
● Nov. 30, 2012 – BufferBox, Package Delivery for Google Shopping, Android(CANADA)
● Feb.  6, 2013 – Channel Intelligence, Product ecommerce for Google Shopping (USA)
● Mar. 12, 2013 – DNNresearch Inc., Deep Neutral Networks for Google and GoogleX (CANADA)
● Mar. 15, 2013 – Web Application Server Talaria, Cloud computing for Google Cloud (USA)
● Apr. 12, 2013 – Behavio, Social Prediction for Google Now (USA)
● Apr. 23, 2013 – Wavii, Natural Language Processing for Google Knowledge Graph (USA)
● May. 23, 2013 – Makani Power, Airborne Windturbines for GoogleX (USA)
● Jun. 11, 2013 – Waze, GPS navigation software for Google Maps (USA)

To think it took Larry Page and Sergey Brin less than 2 years to incorporate Google -- in 1996, both were PhD students at Stanford University, working on a research project when Yahoo! and AOL were the major search engines.

Fifteen years later Google has embarked on hundreds, if not thousands of innovations, ventures and acquisitions. Below is a brief timeline of my most notable Google milestones (note clicking on the table below, and then once again, will enlarge for viewing):

This chart (as of last year, 9/4/2011) has not been updated with the latest additions listed above. Will try to update soon. Bookmark this blog and visit frequently. Thanks!



"Happy 15th B-Day Google!" is part of the evergreen marketing insights ▲▲▲ series by Gloria Buono-Daly

Twitter reaches the BIG 007 today! Happy Tweet-Day to you!

Happy 7th B-Day Twitter.

Still no definitive business model or $ profit yet Twitter continues to spread wings, ripple effects and much intrigue! Wishing you many more twitterers, tweets and TweetDays!

According to Stan Schroeder, writer of Mashable, Twitter's B-Day is today -- last year I was wrong, I thought it was March 22nd. His article from Twitter's 6th, Happy 6th Birthday, Twitter!

Twitter hasn't changed much with the exception of it's phenomenal growth. According to many resources including Mashable and SocialMedia, Twitter has about 200 million accounts and averages 400M tweets per day. Below is a blog from 2009 all about Twitter:

Twitter, a micro-blog with a 140-character-limit blurb known as a “tweet” having potential to create a chain of social media networking events that can lead to exponentially larger alterations of social media networking instances. Twittering appears to have maximized the power of connecting. In less than 4 years, it is  estimated that there are over 250 million twitter accounts worldwide.

But if you think that Twitter and the bird’s far reaching effect is enough to make your media campaign a success, try spreading your wings and flying. You just might find yourself in a nose-dive!

Of course, everyone is twittering, with hopes of creating shifts in perspectives that will lead to greater connections, better businesses and stronger communities.

It’s been said that a sea gull’s simple flap of a wing can change weather, and so too a simple tweet can create ripple effects in the customers, employees, friends, colleagues and even those people and entities that you have never known and now suddenly have become your followers.

Why then are there still no analytics for measuring effectiveness, or tried and true processes and marketing solutions from this bird?

Although Twitter’s wide massive appeal has grown so quickly in such a brief time, it is still considered new. Twitter became available to the public in 2006 but really gained momentum in April 2007. According to Wikipedia “The tipping point for Twitter's popularity was the 2007 South by Southwest, SXSW, festival. During the event usage went from 20,000 tweets per day to 60,000.” This all occurring after the Web 2.0 buzz of 2006, which arose 2 years after the first Web 2.0 Oreilly Conference, October 5 – 7, 2004, at the Hotel Nikko in San Francisco, CA.

Today, there are many factors that contribute to the success of a social networking marketing campaign and Twitter is just one of the many digital integrated marketing tools. Besides having experience, skill and passion about what you are communicating, successful social media marketing requires a well thought out, detailed, marketing plan and timeline. Even with all this, there are still no guarantees; What works for one company or person  may not be as effective for another.

While there are no magic bullets that will guarantee the overall success of your campaign, below you will find a listing of some helpful tips to guide you through the process of integrating twittering into your corporate digital marketing programs:

1. Create momentum with effective communications and set up kick-off meetings well in advance of your deliverables

2. Optimal participation is key. Schedule regular (weekly or bi-weekly) meetings (virtual or in person) and involve as many employees/departments in your organization.

3. Ensure that your meeting handouts include guidelines for branding specs, e.g., having company logo included on all tweets, regardless of whether a company is using different blog/tweet names for different products,/themes, etc., appropriate tone, buzzwords, keywords, etc.

4. If your social marketing media campaign calls for multiple bloggers and twitterers, make sure your respective tweet names match respective tweet blogs; This information should all be mapped out (e.g., spreadsheet) and incorporated into your digital marketing plan alongside all of the other marketing tools you will be integrating

5. Use common sense and discuss best practice to ensure employee tweeters know their leaps and bounds when contributing to avoid compromising your blogs/tweets integrity and reputation

6. Tie in tweets with your company’s blogs – an example is how Martha Stewart’s tips, ideas, etc., from her blog into tweets – again, not necessarily coming from someone from her company, but created such a brand following that followers as well as employees include her ideas in their blogs

7. Understand and learn of the importance of following potential customers, existing customers, vendors, suppliers, etc.

8. Incorporate short and simple auto-respond tweets for new followers – assuring real-time reply in the event no one is able to respond immediately; Although the majority of folks recommend not using auto-responds, my suggestion is to test the waters but keep auto-responds short, thanking them for connecting and sharing relevant information.  If you feel auto-responding is working against you, simply remove it. At least you can say you gave it a try.

9. Understand the importance of hashtags and other application enhancements and use them carefully. E.g., including hashtags in your tweets, e.g., #followfriday; and applications, Tweet Meme, etc. There are pros and cons to hashtags - some folks feel the short 140-character blurbs get distorted from the #hashtag symbol while others are embracing it. So far, I haven't been incorporating hashtags into my tweets. I plan on giving #hashtags a try soon.

10. If you are interested in following please feel free to follow me on Twitter at www.twitter.com/gbdaly

written by Gloria Buono Daly (c) 2009

It's official, Google's B-Day is September 27th: Happy 14th Google

It is official. Google's official B-day is September 27th, according to Google. Surprise to Google who turned 14 years old today (not 9/4/2012 as many of us originally anticipated).

Last year Google didn't post its very own Happy 13th B-Day doodle so I had created one. This year, I do notice they have a really cool animated doodle this year.

See the animated google doodle in action.

So let's all celebrate Google’s B-Day.

Ever since Google was born (September 4, 1998), there have been whirlwinds of internet momentum, controversy, and innovation.

Google doesn't appear to be slowing down any time soon. Google has created and acquired so much.

Of the total 116 acquisitions Google has to date, 33.6% were from the past two B-Day cycles, the most recent B-Day cycle, from September 5th 2011 to September 4th 2012, Google made 15 acquisitions (Google made 24 acquisitions the previous B-Day cycle, Sept. 5, 2010 to Sept 4, 2011.)

Interestingly, from February 12, 2001 through August 30, 20010 (12 B-Day cycles) Google has made a total of 78 acquisitions, on average, roughly 6 acquisitions per year.

Below is a listing of acquisitions since it’s 13th B-Day, (which many originally thought was Sept. 4, 2011):


● Sept.   7, 2011 – Zave Networks, digital coupons for Google Offers program
● Sept.   8, 2011 – Zagat, restaurant reviews for Google Maps and Places programs
● Sept. 19, 2011 – DailyDeal, daily deals for Google Offers program in
● Oct.   11, 2011 – SocialGrapple, social media analytics for Google+ Plus
● Nov. 10, 2011 – Apture, instantaneous search for Google Search
● Nov. 14, 2011 – Katango, social circle organizer for Google+ Plus
● Dec.   9, 2011 – RightsFlow, music rights management for YouTube
● Dec. 13, 2011 – Clever Sense, mobile apps for Google Android
● Mar. 16, 2012 – Milk, Inc., social network Google+ Plus
● Apr.   2, 2012 – TxVia, online payment for Google Wallet
● Jun.   4, 2012 – Meebo, instant messaging for Google+ Plus
● Jun.   5, 2012 – Quickoffice, productivity suite for Google Docs
● Jul.  20, 2012 – Sparrow, mobile apps for Gmail Google
● Aug.  1, 2012 – Wildfire Interactive, social media marketing for Google, Google+ Plus
● Aug. 13, 2012 – Frommer’s, travel guides to enhance Zagat for Google Maps and Places programs

To think it took Larry Page and Sergey Brin less than 2 years to incorporate Google -- in 1996, both were PhD students at Stanford University, working on a research project when Yahoo! and AOL were the major search engines.

Fourteen years later Google has embarked on hundreds, if not thousands of innovations, ventures and acquisitions. Below is a brief timeline of my most notable Google milestones (note clicking on the table below, and then once again, will enlarge for viewing):

This chart (as of last year, 9/4/2011) has not been updated with the latest additions listed above. Will try to update soon. Bookmark this blog and visit frequently. Thanks!

American thriller/horror film, Fatal Attraction, turns 25

Ever since the American psycho-thriller/horror movie “Fatal Attraction,” was released on September 18, 1987, it became an instant cult and went on to become the second highest grossing film of 1987 in the United States and the highest grossing film of the year worldwide.

The movie starred Michael Douglas (as Dan Gallagher), Glenn Close as (Alex Forrester) and Anne Archer (as Ellen Gallagher).

The film was directed by Adrian Lyne, and was about a married man (Douglas) who had a weekend affair with an single career woman (Close) who becomes miserably obsessed and jealous that her affair was just a fling and that he was a happily married man. Desperate and mortified, she resorts to stalking, blackmailing and even boiling his daughter’s pet bunny.

Critics were so enthusiastic about the film it became a cult. The film received six Academy Award nominations, including that for Best Picture, Best Actress for Close and Best Supporting Actress for Archer.

The provocative film created much controversy and discussion about the risks of infidelity. Feminists had major gender issues, particularly because of the films association of a successful, single, career woman, Alex (played by Close) as being profoundly psychotic yet depicting the careless married man who lacked compassion and responsibility, Dan (played by Douglas), as a loving father, husband who was just a normal guy.

The film also had an effect on men. In a 2008 Glenn Close interview, she mentioned that men still come up to her and say “You scared the shit out of me; Sometimes they say, you saved my marriage,” said Close.

Fatal Attraction grossed US$156.6 million and was the second highest-grossing film of 1987 behind Three Men and a Baby.

Interestingly, the original ending of the film was so impressive and depressing that it received poor feedback during pre-release viewing that the final scene was completely reshot in 3 weeks.

Photos courtesy of Wikimedia.org unless otherwise noted.

Other resources:

http://movies.yahoo.com/blogs/movie-talk/fatal-attraction-25-inside-ending-didn-t-see-223532708.html
http://en.wikipedia.org/wiki/Fatal_Attraction

https://www.google.com/search?q=fatal+attraction

Happy 46th B-Day StarTrek! Google celebrates with unique doodle

Happy Anniversary to Star Trek who turned 46 years old today (9/7/2012). Born September 7, 1966, Star Trek, the most progressive American science fiction entertainment series, was created by Gene Roddenberry. See photo below left of Roddenberry (courtesy of Wikimedia).

To commemorate Star Trek's B-day, Google celebrated with an array of unique "star-techie" interactive doodles. When mousing over a particular area of the doodle, you hear all of the inter-galactic sounds such as alarms, door rings, alerts, etc. Below is the doodle posted about 8 hours ago (7 a.m. EDT).

The original name, Star Trek, was later renamed “Star Trek: The Original Series”.

This was done largely because there was a solid audience and many spin-offs were produced which included the likes of Star Trek: The Animated Series, Star Trek: The Next Generation, Star Trek: Deep Space Nine, Star Trek: Voyager, and Star Trek: Enterprise. Google celebrates Star Trek’s 46th this with a wonderful doodle.

Creator Roddenberry used westerns such as “Wagon Train” as inspiration, along with references of the novel Gulliver's Travels.

The original iconic Star Trek emblem photo is pictured to the right. (photo courtesy of Wikimedia).

The original Star Trek followed the interstellar adventures of James T. Kirk and the crew of an exploration vessel of a 23rd century galactic "United Federation of Planets"—the Starship Enterprise.


The original Star Trek series began production under Desilu Productions. With the merger of Desilu into Paramount Pictures, that studio assumed outright ownership of the Star Trek franchise.

In 2006, rights transferred to CBS when it took Paramount's TV division as part of its split from Paramount owner Viacom.

For more information visit the original Star Trek Web site at : http://www.startrek.com/page/star-trek-the-original-series

Happy 14th B-Day Google!

Surprise to Google who turned 14 years old today (9/4/2012). Last year Google didn't post its very own Happy 13th B-Day doodle! Since I couldn't find one on the internet, I thought you'd enjoy last years "Google Rocks 13th B-Day" doodle rendition (below), didn't have time to create one this year.

So let's all celebrate Google’s B-Day.

Ever since Google was born (September 4, 1998), there have been whirlwinds of internet momentum, controversy, and innovation.

Google doesn't appear to be slowing down any time soon. Google has created and acquired so much since it’s 13th B-Day.

Of the total 116 acquisitions Google has to date, 33.6% were from the past two B-Day cycles, the most recent B-Day cycle, from September 5th 2011 to September 4th 2012, Google made 15 acquisitions (Google made 24 acquisitions the previous B-Day cycle, Sept. 5, 2010 to Sept 4, 2011.)

Interestingly, from February 12, 2001 through August 30, 20010 (12 B-Day cycles) Google has made a total of 78 acquisitions, on average, roughly 6 acquisitions per year.

Below is a listing of acquisitions since it’s 13th B-Day, Sept. 4, 2011:


● Sept.   7, 2011 – Zave Networks, digital coupons for Google Offers program
● Sept.   8, 2011 – Zagat, restaurant reviews for Google Maps and Places programs
● Sept. 19, 2011 – DailyDeal, daily deals for Google Offers program in
● Oct.   11, 2011 – SocialGrapple, social media analytics for Google+ Plus
● Nov. 10, 2011 – Apture, instantaneous search for Google Search
● Nov. 14, 2011 – Katango, social circle organizer for Google+ Plus
● Dec.   9, 2011 – RightsFlow, music rights management for YouTube
● Dec. 13, 2011 – Clever Sense, mobile apps for Google Android
● Mar. 16, 2012 – Milk, Inc., social network Google+ Plus
● Apr.   2, 2012 – TxVia, online payment for Google Wallet
● Jun.   4, 2012 – Meebo, instant messaging for Google+ Plus
● Jun.   5, 2012 – Quickoffice, productivity suite for Google Docs
● Jul.  20, 2012 – Sparrow, mobile apps for Gmail Google
● Aug.  1, 2012 – Wildfire Interactive, social media marketing for Google, Google+ Plus
● Aug. 13, 2012 – Frommer’s, travel guides to enhance Zagat for Google Maps and Places programs

To think it took Larry Page and Sergey Brin less than 2 years to incorporate Google -- in 1996, both were PhD students at Stanford University, working on a research project when Yahoo! and AOL were the major search engines.

Fourteen years later Google has embarked on hundreds, if not thousands of innovations, ventures and acquisitions. Below is a brief timeline of my most notable Google milestones (note clicking on the table below, and then once again, will enlarge for viewing):

This chart (as of last year, 9/4/2011) has not been updated with the latest additions listed above. Will try to update soon. Bookmark this blog and visit frequently. Thanks!

SMWF - North America, November 1 – 2, 2011: You should have been there!

See what you missed by reading some highlights of the SMWF (Social Media World Forum) - North America in NYC at The Jacob Javits Conference Center November 1st – 2nd, 2011.

The theme for this year’s SMWF conference was “Engage with the world of Social Media Marketing.”

On Tuesday, November 1st, over 2,500 professionals in all things digital and social media filled the exhibit hall at New York City’s Javits Centre to attend two days of one of the most premiere interactive conferences, SMWF. New to this year's event were panel discussion formats, tweet up panels, on stage interviews, open 'Q&A' portions, audience sourcing debates and break-out group discussions enabling attendees to explore in-depth the key social media platforms, and how they can enhance marketing.

There were over 100 leading social media speakers that read like a who’s who from all things digital marketers, social networks and brands providing a wealth of presentations about brand case studies with intensive workshops and plenty of networking among cutting edge players. The goal of the conference was to inform, interact, inspire and share how deeply social media can assist our businesses in connecting with and engaging customers. Mission accomplished!


"Track highlights included:
• Integrating social media into your marketing plan, and building your social media marketing toolbox
• How Social Media is being used for brand building
• How to engage with customers though Mobile Social Media and social media with mobile apps
• Building your Facebook, Linkedin, & Twitter marketing strategies
• Location based marketing
• Social Shopping - new influencers, voucher offers and real time social shopping
• B2B social media marketing
• Social TV – how social media is changing the way we interact with the TV
• Social CRM – internal social media, community building and management
• Top tips on selecting your Social Media Agency – the role of who does social media within your organisation
• Best practices for delivering PR campaigns across multiple Social Media platforms
• The new buzz word “Social Search”
• The Socialisation of the Internet with the impact of social credits and the open graph approach
• Social Gaming & Virtual Currencies
• Examining the differences between the Social Media market and other parts of the world
• Twitter applications and mash ups examined"

For many businesses, the trick is not just monitoring their social media conversations, but the ability to manage multiple social channels by combining elements of customer service, marketing and PR into a integrated customer and brand centric unit.

Among the booths I stopped by was Badgeville, an innovative social loyalty smart gamification platform. Using Badgeville, brands can reward users with real time achievements and reputation while at the same time driving user behavior, achieving business goals and measuring and optimizing user engagement. Badgeville looks like a fun way to keep customers connected to your brand.

Next up was a presentation by Jane Schactel, Director of Social Media for Bing and Matt Britton, founder and CEO of Mr. Youth.

Jane discussed the importance of two-way communications with users of products and the way users of social media tend to fall into four categories:


► Observers - not engaged but curious - like lurking;
► Fans who follow the brand and interact;
► Evangelists - people who actively post positive reviews/info about the brand, i.e., Twitter, Facebook, blogs, etc.;
► Ambassadors - often celebrities or public figures and often paid for their endorsement.


The consumer-centric brand requires four things:.
1. Utility - meet a customer need;
2. Entertainment - publish content your users will enjoy but remember this is NOT a commercial;
3. Reward - reward users with coupons, contest prizes, etc.;
4. Recognition - give loyal users badges, a feature on the site, a special offer, etc.

Parting thoughts: Social media can give more relevance to search and search can give more credence to social media.

Lastly, I visited the Meltwater Buzz Booth, a social media monitoring platform. Melanie Zachariades explained how Meltwater Buzz can help you mine your social media mentions and gain insight from them.

So what do you think the long range effects of social media will be on brands? Twitter, Facebook, Tumblr, and a host of others are changing the ways businesses see and interact with their customers.

Many thanks to SMWF for continuing to provide such informative and exciting conferences!

by Carol Nissen
Writer, AllThingsDigitalMarketing.com
Digital Advertising and Marketing Director, Rhythm Dynamics

For more information visit: SOCIAL MEDIA WORLD FORUM
“Social Media World Forum is the leading social media marketing event that connects marketers, digital brand managers, agencies, monitoring, pr, gaming, tv, mobile and many other practioners and sectors embracing social media marketing. Running in London, New York, Cape Town, Dubai & Singapore, the SWMF event covers key areas such as building your social media marketing plan, social crm, social shopping, social search, monitoring & measurement, B2B social media, location based marketing, social tv, social reputation, community building, crisis management, gaming & virtual currencies, mobile social media and much more. Each social media series event will get right into the nitty gritty of these changes, giving delegates a way to learn, engage, debate and understand the latest in social media marketing. Our aim is to bring together the Social Media community worldwide to debate the hot topics, and network within a free to attend exhibition format. A fully packed agenda looking into how brands can use social media as a marketing tool, the latest tips and tricks, how brands are moderating and measuring their conversations and results, and how the major social networks are positioning themselves within the market.” For more information visit http://www.socialmedia-forum.com/